Amid Surgeon General's Warning on Alcohol and Cancer, Middle-Aged Women Rethink Drinking
SOBRsafe (NASDAQ: SOBR) has released a comprehensive survey revealing significant insights about alcohol consumption among middle-aged American women. The Censuswide study of 1,001 women aged 40-65 shows that 30% are moving toward sober living while 45% express concerns about dependency.
The survey highlights concerning trends among women in their 40s:
- 28% drink more than in their 20s
- Over 1/3 use alcohol for anxiety management
- 28% increased drinking after breakups
- 40% of single women use alcohol for first-date anxiety
The study also reveals health impacts: 32% report gut health issues, 27% experience disrupted sleep, and 23% face memory issues. Major barriers to seeking help include embarrassment (18%), reluctance to quit (32%), and financial limitations (16%). The research coincides with the U.S. Surgeon General's warning about alcohol-cancer links and Alcohol Awareness Month.
SOBRsafe (NASDAQ: SOBR) ha pubblicato un sondaggio completo che rivela informazioni significative sul consumo di alcol tra le donne americane di mezza età. Lo studio di Censuswide su 1.001 donne di età compresa tra 40 e 65 anni mostra che il 30% sta passando a uno stile di vita sobrio, mentre il 45% esprime preoccupazioni riguardo alla dipendenza.
Il sondaggio mette in evidenza tendenze preoccupanti tra le donne nei loro 40 anni:
- Il 28% beve più rispetto ai vent'anni
- Oltre un terzo utilizza l'alcol per gestire l'ansia
- Il 28% ha aumentato il consumo di alcol dopo le rotture
- Il 40% delle donne single utilizza l'alcol per l'ansia del primo appuntamento
Lo studio rivela anche impatti sulla salute: il 32% riporta problemi di salute intestinale, il 27% sperimenta disturbi del sonno, e il 23% affronta problemi di memoria. I principali ostacoli alla ricerca di aiuto includono imbarazzo (18%), riluttanza a smettere (32%) e limitazioni finanziarie (16%). La ricerca coincide con l'avviso del Chirurgo Generale degli Stati Uniti sui legami tra alcol e cancro e il Mese della Consapevolezza sull'Alcol.
SOBRsafe (NASDAQ: SOBR) ha publicado una encuesta completa que revela información significativa sobre el consumo de alcohol entre mujeres estadounidenses de mediana edad. El estudio de Censuswide, realizado a 1,001 mujeres de entre 40 y 65 años, muestra que el 30% está adoptando un estilo de vida sobrio, mientras que el 45% expresa preocupaciones sobre la dependencia.
La encuesta destaca tendencias preocupantes entre las mujeres en sus 40 años:
- El 28% bebe más que en sus 20 años
- Más de un tercio usa alcohol para manejar la ansiedad
- El 28% ha aumentado su consumo de alcohol después de rupturas
- El 40% de las mujeres solteras usa alcohol para la ansiedad de la primera cita
El estudio también revela impactos en la salud: el 32% informa problemas de salud intestinal, el 27% experimenta alteraciones del sueño, y el 23% enfrenta problemas de memoria. Las principales barreras para buscar ayuda incluyen vergüenza (18%), renuencia a dejarlo (32%) y limitaciones financieras (16%). La investigación coincide con la advertencia del Cirujano General de EE. UU. sobre los vínculos entre el alcohol y el cáncer y el Mes de Concientización sobre el Alcohol.
SOBRsafe (NASDAQ: SOBR)는 중년 미국 여성의 알코올 소비에 대한 중요한 인사이트를 드러내는 종합적인 설문조사를 발표했습니다. 40세에서 65세 사이의 1,001명을 대상으로 한 Censuswide 연구에 따르면, 30%가 금주 생활로 향하고 있다고 하며, 45%는 의존에 대한 우려를 표명하고 있다고 합니다.
설문조사는 40대 여성들 사이에서 우려스러운 경향을 강조합니다:
- 28%가 20대보다 더 많이 마신다
- 3분의 1 이상이 불안 관리에 알코올을 사용한다
- 28%가 이별 후 음주를 증가시켰다
- 40%의 독신 여성은 첫 데이트의 불안을 위해 알코올을 사용한다
이 연구는 건강에 미치는 영향도 드러냅니다: 32%가 장 건강 문제를 보고하고, 27%가 수면 장애를 경험하며, 23%가 기억 문제를 겪고 있다고 합니다. 도움을 요청하는 주요 장애물로는 부끄러움 (18%), 끊기를 주저함 (32%), 재정적 한계 (16%)가 있습니다. 이 연구는 알코올과 암의 연관성에 대한 미국 총감독의 경고 및 알코올 인식의 달과 일치합니다.
SOBRsafe (NASDAQ: SOBR) a publié une enquête complète révélant des informations significatives sur la consommation d'alcool chez les femmes américaines d'âge moyen. L'étude de Censuswide portant sur 1 001 femmes âgées de 40 à 65 ans montre que 30% se dirigent vers un mode de vie sobre, tandis que 45% expriment des inquiétudes concernant la dépendance.
L'enquête met en évidence des tendances préoccupantes chez les femmes dans la quarantaine :
- 28% boivent plus que dans leurs 20 ans
- Plus d'un tiers utilise l'alcool pour gérer l'anxiété
- 28% ont augmenté leur consommation d'alcool après des ruptures
- 40% des femmes célibataires utilisent l'alcool pour l'anxiété des premiers rendez-vous
L'étude révèle également des impacts sur la santé : 32% signalent des problèmes de santé intestinale, 27% souffrent de troubles du sommeil, et 23% rencontrent des problèmes de mémoire. Les principaux obstacles à la recherche d'aide incluent la honte (18%), la réticence à arrêter (32%) et les limitations financières (16%). La recherche coïncide avec l'avertissement du Chirurgien Général des États-Unis concernant les liens entre l'alcool et le cancer et le Mois de la Sensibilisation à l'Alcool.
SOBRsafe (NASDAQ: SOBR) hat eine umfassende Umfrage veröffentlicht, die bedeutende Einblicke in den Alkoholkonsum unter amerikanischen Frauen im mittleren Alter offenbart. Die Censuswide-Studie mit 1.001 Frauen im Alter von 40 bis 65 Jahren zeigt, dass 30% auf ein nüchternes Leben umsteigen, während 45% Bedenken hinsichtlich der Abhängigkeit äußern.
Die Umfrage hebt besorgniserregende Trends unter Frauen in ihren 40ern hervor:
- 28% trinken mehr als in ihren 20ern
- Über ein Drittel nutzt Alkohol zur Bewältigung von Angstzuständen
- 28% haben ihren Alkoholkonsum nach Trennungen erhöht
- 40% der alleinstehenden Frauen nutzen Alkohol zur Bewältigung von Angst vor dem ersten Date
Die Studie zeigt auch gesundheitliche Auswirkungen: 32% berichten von Problemen mit der Darmgesundheit, 27% erleben Schlafstörungen, und 23% haben Gedächtnisprobleme. Wichtige Hindernisse bei der Suche nach Hilfe sind Scham (18%), Zögern beim Aufhören (32%) und finanzielle Einschränkungen (16%). Die Forschung fällt mit der Warnung des US-amerikanischen Surgeon General zu den Verbindungen zwischen Alkohol und Krebs sowie dem Monat der Alkoholaufklärung zusammen.
- Company positioned in growing market segment with 30% of middle-aged women moving toward sobriety
- Development of SOBRsure band technology addressing market need
- Strategic timing of research release coinciding with Surgeon General's warning and Alcohol Awareness Month
- No specific revenue or financial metrics provided
- No market share or competitive positioning data disclosed
Insights
SOBRsafe's new survey reveals compelling data aligning perfectly with growing sober curiosity trends, particularly among middle-aged women - a demographic with significant consumer spending power. The survey's timing alongside the Surgeon General's alcohol-cancer warning creates a powerful market positioning opportunity for SOBRsafe's monitoring technology.
The data showing 30% of middle-aged women moving toward sobriety represents a substantial addressable market. Equally significant is the 45% expressing dependency concerns, suggesting an even larger potential customer base who recognize problematic drinking behaviors but haven't yet taken action.
Market barriers identified in the research - including shame (18%) and financial limitations (16%) - provide SOBRsafe with clear messaging opportunities to differentiate their solutions. The specific pain points identified (gut health issues, sleep disruption, worsened anxiety) create targeted marketing channels for customer acquisition.
This research represents a strategic move to establish SOBRsafe as a thought leader in the growing sobriety technology space while providing valuable market intelligence for product development and marketing initiatives. The association with Alcohol Awareness Month further amplifies visibility and establishes brand positioning at the intersection of wellness and technology - a rapidly growing segment with strong investor interest.
This survey effectively positions SOBRsafe at the convergence of three significant health technology trends: wearable wellness monitoring, alcohol consumption awareness, and women's health. By connecting their technology to the Surgeon General's cancer warning, SOBRsafe elevates their SOBRsure band beyond simple monitoring to a preventative health tool.
The survey data revealing specific health concerns - 32% reporting gut issues, 27% experiencing sleep disruption, and 23% with memory problems - creates multiple clinical application pathways for SOBRsafe's technology beyond simple sobriety tracking. This multi-functionality significantly expands the product's potential market reach.
Particularly noteworthy is the identification of specific life transition triggers driving alcohol consumption in the 40-49 demographic (breakups, parenting stress, loneliness). These behavioral insights provide SOBRsafe with targeted intervention opportunities that could strengthen user engagement and retention metrics.
The company's strategic release during Alcohol Awareness Month demonstrates sophisticated health marketing awareness. By framing their technology as supporting women "whether you desire to cut back or quit drinking altogether," SOBRsafe widens their addressable market beyond abstinence-only users to include the growing "sober curious" segment seeking moderation tools. This inclusive positioning substantially increases their total addressable market in the emerging digital health sobriety space.
New Survey Reveals
The Drinking Decade: 40's
Drinking behaviors are particularly pronounced among women surveyed in their 40s, with
- Just over 1 in 3 use alcohol to unwind or manage anxiety
28% saw an increase in drinking alcohol after a breakup- Almost 1 in 4 of those who have children drink to manage parenting stress
28% drink to cope with loneliness40% of those who are single rely on alcohol to ease first-date anxiety
"Women are often navigating significant life transitions and emotional challenges in their 40's, and for many, alcohol becomes a default coping mechanism," said Dr. Mandy Neeble Diamond, a clinical forensic psychologist and addiction specialist. "Feelings of shame combined with the stigma around seeking help keep many women trapped in quiet, unhealthy habits."
The Health Toll: From Well-Being to Aging
Despite its short-term relief, women who drink are experiencing alcohol's negative effects on their mental and physical health.
- 3
2% report gut health issues and digestive discomfort after drinking alcohol 27% report disrupted sleep due to drinking- Almost 1 in 4 say alcohol worsens their anxiety and depression
- 2
3% experience memory issues tied to alcohol use
Barriers to Change: Shame, Social Pressure, and Cost
While nearly half of middle-aged women express concern about their drinking habits and alcohol dependency, seeking help remains a challenge:
18% feel too embarrassed or ashamed to ask for help32% report they aren't ready to quit drinking16% cite financial limitations as a barrier to seeking treatment13% reveal they don't have time to seek help
"By shining a light on these shared experiences and feelings, we hope to inspire meaningful conversations and provide real solutions," said SOBRsafe Chairman and CEO David Gandini. "Whether you desire to cut back or quit drinking altogether, SOBRsafe tools and resources are available to support every journey."
A Shift Toward Sobriety Through Research and Innovation
An increasing number of women are re-evaluating their relationship with alcohol, with
Resources like SOBRsafe offer support, guidance, and technology to help rebuild trust and foster accountability. For more information about SOBRsafe, visit www.sobrsafe.com or follow @sobrsafe on socials. For additional survey stats, contact sobrsafe@stanton-company.com.
ABOUT SOBRsafe
Through next-generation alcohol detection technology, we enable trust and empower recovery ... with a human touch. SOBRsafe's advanced transdermal (touch-based) technology detects and reports in real-time the presence of alcohol as emitted through a user's skin - no breath, blood, or urine samples are required. With a powerful backend data platform, SOBRsafe provides passive, dignified screening and monitoring solutions for the behavioral health, family law and consumer markets, and for licensing and integration.
PRESS CONTACT
Talia Rotenberg
talia@stanton-company.com
310.339.3591
Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov.
About the Research:
The research was conducted by Censuswide, among a sample of 1338 American women aged 40 - 65. The data was collected between 12.03.2025 - 20.03.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
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SOURCE SOBR Safe, Inc.
FAQ
What percentage of middle-aged women are moving towards sobriety according to SOBRsafe's 2025 survey?
How many women in their 40s reported increased alcohol consumption compared to their 20s (SOBR)?
What are the main health issues reported by middle-aged women who drink alcohol in the SOBR study?
What are the primary barriers preventing middle-aged women from seeking help for alcohol dependency (SOBR)?
How many middle-aged women express dependency concerns according to SOBRsafe's 2025 research?
