SOBRsafe Releases Real-Time Alcohol Detection Wristband with Premium Updates

Rhea-AI Summary

SOBR Safe Inc (NASDAQ:SOBR) has launched SOBRsure, a new wristband device that detects alcohol through skin contact using transdermal technology. The device retails for $249 with subscription options of $39.99/month (BASIC) or $59.99/month (PLUS). Key features include real-time alcohol detection, GPS tracking, instant alerts, and historical reporting capabilities.

The water-resistant wristband resembles a fitness tracker and will begin shipping by end of November 2024. It's designed to support sobriety monitoring for individuals, families, and businesses, particularly in high-risk industries like transportation and construction. The system includes an enhanced app experience and provides continuous feedback for maintaining accountability.

Positive

• Launch of new revenue-generating product with recurring subscription model
• Product addresses multiple market segments (individual, family, business)
• Dual revenue stream from hardware sales ($249) and monthly subscriptions ($39.99-$59.99)

Negative

• None.

Insights

Product Development Analyst

The launch of SOBRsure represents a strategic product expansion in the alcohol detection market, targeting both B2B and B2C segments. The $249 device with monthly subscriptions of $39.99 to $59.99 creates a recurring revenue stream model. The technology's competitive advantages include non-invasive monitoring, real-time alerts and historical reporting capabilities.

While the addressable market is significant, given alcohol misuse is a major health concern, the company's micro-cap status ($12M) and the crowded wearables market pose challenges. The success will largely depend on adoption rates, subscription retention and the device's reliability in real-world conditions. The premium pricing strategy may limit initial market penetration, though the B2B applications in high-risk industries could provide more stable revenue streams.

Market Research Analyst

The alcohol monitoring device market shows promise, but SOBRsafe faces significant competition from established players in both the medical and consumer wearables sectors. The product's positioning as a lifestyle and safety device rather than purely medical could help broaden market appeal, particularly in corporate wellness programs and family monitoring applications.

The recurring revenue model through subscriptions is attractive, but customer acquisition costs and churn rates will be important metrics to watch. The company needs to demonstrate substantial market penetration and subscription growth to justify its valuation. The November 2024 shipping timeline suggests near-term revenue impact, though scale and market acceptance remain uncertain.

A Groundbreaking Tool for Enhanced Safety, Support and Recovery

DENVER, Nov. 13, 2024 /PRNewswire/ -- SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), a leader in next-generation alcohol detection technology, announces the new release of SOBRsure™, a revolutionary wristband device designed to detect the presence of alcohol in individuals, supporting sobriety and empowering recovery. Available to purchase today, SOBRsure introduces an enhanced app experience and a new, sleekly-designed wristband that uses advanced transdermal technology to detect alcohol through the skin. This innovative device serves as a powerful monitoring and accountability tool for families, businesses and individuals alike.

SOBR Safe Inc. introduces enhanced app experience and SOBRsure wristband using transdermal technology to detect alcohol.

"We believe that SOBRsure is not just a technological breakthrough; it's a lifeline to those navigating alcohol use disorder (AUD) and the path to sobriety," said David Gandini, CEO of SOBRsafe. "With SOBRsure, we provide an accountability tool that not only supports individuals on their sobriety journey but also offers peace of mind to their families and employers."

The SOBRsure wristband harnesses advanced technology for outstanding performance and reliability. Its proprietary software adapts to an individual's environment and person, enabling the wristband to "dial in" accuracy for each individual. This innovative approach can replace invasive breath testing, while enhancing precision and reducing human error - setting a new standard in alcohol support and safety.

SOBRsure meets the diverse needs of individuals looking to abstain from alcohol—whether temporarily or permanently—by providing continuous feedback to support informed decision-making and maintain accountability. In high-risk industries like transportation, construction and manufacturing, SOBRsure can improve workplace safety by reducing accident risks. Other zero-tolerance applications include teen driver safety and family law.

With the ability to detect alcohol and instantly share data with authorized users through the user-friendly SOBRsure app, the wristband delivers real-time monitoring and enables accelerated intervention, while fostering trust and support with a compassionate, human touch. In addition, SOBRsure now comes with a new premium subscription option, offering historical reporting for those looking to demonstrate a track record of alcohol compliance.

SOBRsure product highlights include:

• Real-Time Detection: Continuous transdermal monitoring for sobriety management
• Advanced Communication: Sensors instantly send alerts to an assigned Admin when alcohol is detected, or when the wristband is removed or out of range
• Sleek, User-Friendly Design: SOBRsure resembles a stylish fitness tracker, discreetly blending into daily life; it is sweat-proof and water-resistant, with a secure, universal band attachment for customization capability
• GPS Tracking: Enables location monitoring within the SOBRsure app
• Historical Reporting: On-demand, downloadable historical reports to share any prior month's activity

The SOBRsure wristband is available today and retails for $249 with a BASIC subscription available for $39.99/month, or PLUS subscription with historical reports for $59.99/month. SOBRsure bands will begin shipping by the end of November 2024. To purchase or learn more about how SOBRsafe is saving lives, visit www.SOBRsafe.com.

ABOUT SOBRsafe
Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.

Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.

The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). Our mission is to create better outcomes and save lives. To learn more, visit sobrsafe.com.

PRESS CONTACT
Amber Sabri
amber@stanton-company.com
610.509.8258

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SOURCE SOBR Safe, Inc.

FAQ

What is the price of SOBRsure wristband and when will it start shipping?

The SOBRsure wristband costs $249 with monthly subscription options of $39.99 (BASIC) or $59.99 (PLUS), and will begin shipping by the end of November 2024.

What are the main features of SOBRsure alcohol detection wristband?

SOBRsure features real-time transdermal alcohol detection, GPS tracking, instant alerts, water resistance, and historical reporting capabilities through its app.

What markets is SOBR targeting with the SOBRsure wristband?

SOBRsure targets individuals in recovery, families, and businesses in high-risk industries like transportation, construction, and manufacturing, as well as applications in teen driver safety and family law.