India, Italy and Australia: SOBRsafe Provides International Update
SOBRsafe, a provider of transdermal alcohol detection solutions, has announced international expansion opportunities in India, Italy, and Australia/New Zealand. In India, a critical infrastructure developer has selected SOBRcheck™ for a paid proof-of-concept installation in a public facility. In Italy, a global employer with a fleet of over 10,000 vehicles in Europe has chosen SOBRsure™ wristbands for fleet drivers. In Australia and New Zealand, courts have approved SOBRsafe's technology for use in family law cases, opening up marketing opportunities to over 7,000 family law attorneys in the region.
CEO Dave Gandini highlighted the importance of these developments, noting the high rate of alcohol dependence in India, the EU's "Vision Zero" initiative for road safety, and the potential for expansion into the U.S. family law vertical. The company plans to evaluate the potential for strategic international expansion at the end of Q1 2025 based on the outcomes of these opportunities.
SOBRsafe, un fornitore di soluzioni per la rilevazione transdermica dell'alcol, ha annunciato opportunità di espansione internazionale in India, Italia e Australia/Nuova Zelanda. In India, un importante sviluppatore di infrastrutture ha selezionato SOBRcheck™ per un'installazione a pagamento come prova di concetto in una struttura pubblica. In Italia, un datore di lavoro globale con una flotta di oltre 10.000 veicoli in Europa ha scelto i braccialetti SOBRsure™ per i conducenti della flotta. In Australia e Nuova Zelanda, i tribunali hanno approvato la tecnologia di SOBRsafe per l'uso in casi di diritto di famiglia, aprendo opportunità di marketing a oltre 7.000 avvocati specializzati in diritto di famiglia nella regione.
Il CEO Dave Gandini ha sottolineato l'importanza di questi sviluppi, evidenziando l'alto tasso di dipendenza da alcol in India, l'iniziativa
SOBRsafe, un proveedor de soluciones de detección de alcohol transdérmico, ha anunciado oportunidades de expansión internacional en India, Italia y Australia/Nueva Zelanda. En India, un desarrollador de infraestructura crítico ha seleccionado SOBRcheck™ para una instalación de prueba de concepto pagada en una instalación pública. En Italia, un empleador global con una flota de más de 10,000 vehículos en Europa ha elegido las pulseras SOBRsure™ para los conductores de la flota. En Australia y Nueva Zelanda, los tribunales han aprobado la tecnología de SOBRsafe para su uso en casos de derecho familiar, lo que abre oportunidades de marketing para más de 7,000 abogados de derecho familiar en la región.
El CEO Dave Gandini destacó la importancia de estos desarrollos, señalando la alta tasa de dependencia del alcohol en India, la iniciativa
SOBRsafe는 경피 알코올 검출 솔루션을 제공하는 회사로, 인도, 이탈리아, 호주/뉴질랜드에서 국제적인 확장 기회를 발표했습니다. 인도에서는 중요한 인프라 개발자가 공공 시설에 대한 유료 개념 증명 설치를 위해 SOBRcheck™를 선택했습니다. 이탈리아에서는 유럽에 10,000대 이상의 차량을 보유한 글로벌 고용주가 플릿 운전자를 위해 SOBRsure™ 손목밴드를 선택했습니다. 호주와 뉴질랜드에서는 법원이 가족 법률 사건에 SOBRsafe의 기술 사용을 승인하여 이 지역에서 7,000명 이상의 가족 법률 변호사에게 마케팅 기회를 열었습니다.
CEO Dave Gandini는 인도에서의 높은 알코올 의존도, 유럽연합의 도로 안전을 위한 '제로 비전' 이니셔티브, 미국 가족 법률 분야로의 확장 가능성 등을 강조하며 이러한 발전의 중요성을 부각시켰습니다. 이 회사는 이러한 기회의 결과를 바탕으로 2025년 1분기 말에 전략적 국제 확장의 가능성을 평가할 계획입니다.
SOBRsafe, un fournisseur de solutions de détection d'alcool transdermique, a annoncé des opportunités d'expansion internationale en Inde, Italie et Australie/Nouvelle-Zélande. En Inde, un promoteur d'infrastructure critique a sélectionné SOBRcheck™ pour une installation payante en tant que preuve de concept dans une installation publique. En Italie, un employeur mondial disposant d'une flotte de plus de 10 000 véhicules en Europe a choisi les bracelets SOBRsure™ pour les conducteurs de la flotte. En Australie et en Nouvelle-Zélande, les tribunaux ont approuvé la technologie de SOBRsafe pour une utilisation dans des affaires de droit de la famille, ouvrant ainsi des opportunités de marketing à plus de 7 000 avocats spécialisés en droit de la famille dans la région.
Le PDG Dave Gandini a souligné l'importance de ces développements, notant le taux élevé de dépendance à l'alcool en Inde, l'initiative
SOBRsafe, ein Anbieter von transdermalen Alkoholerkennungslösungen, hat internationale Expansionsmöglichkeiten in Indien, Italien und Australien/neuseeland angekündigt. In Indien hat sich ein wichtiger Infrastrukturentwickler für SOBRcheck™ zur Durchführung einer kostenpflichtigen Machbarkeitsstudie in einer öffentlichen Einrichtung entschieden. In Italien hat sich ein globaler Arbeitgeber mit einer Flotte von über 10.000 Fahrzeugen in Europa für SOBRsure™ Armbänder für Flottenfahrer entschieden. In Australien und Neuseeland haben die Gerichte die Technologie von SOBRsafe für den Einsatz in Familienrechtsfällen genehmigt, was Marketingmöglichkeiten für über 7.000 Familienrechtsanwälte in der Region eröffnet.
CEO Dave Gandini betonte die Bedeutung dieser Entwicklungen und wies auf die hohe Alkoholabhängigkeit in Indien, die
- Paid proof-of-concept installation in India for critical infrastructure screening
- Paid proof-of-concept application in Italy for fleet driver monitoring
- Court approval for use in family law cases in Australia and New Zealand
- Potential access to market of 7,000+ family law attorneys in Australia/New Zealand
- Opportunity to expand into U.S. family law vertical
- Results of international expansion opportunities not guaranteed
- Strategic international expansion decision delayed until Q1 2025
Insights
The update on SOBRsafe's international expansion efforts across India, Italy and Australia/New Zealand presents potential growth opportunities but lacks immediate financial impact. The company has secured paid proof-of-concept installations in India and Italy, which could lead to larger contracts if successful. However, these are still in the testing phase with no guaranteed revenue.
The approval for use in family law cases in Australia and New Zealand is a positive development, opening up a new market segment. This could potentially be replicated in the U.S., expanding SOBRsafe's addressable market. The partnership with a leading drug and alcohol testing service provider in the region provides a credible channel for market entry.
While these developments show promise, investors should note that the company plans to evaluate the potential for strategic international expansion at the end of Q1 2025. This suggests a long-term growth strategy rather than immediate revenue impact. The
Critical Infrastructure, Commercial Fleets and Family Law Highlight New Global Applications
DENVER, CO / ACCESSWIRE / October 3, 2024 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), provider of next-generation transdermal alcohol detection solutions, today provided an update on the opportunity for international expansion across three foundational markets. In each case below, SOBRsafe was approached by the interested party to engage our technologies.
India
A critical infrastructure developer has selected SOBRsafe for a paid proof-of-concept installation in a public, safety-sensitive facility. The SOBRcheck™ stationary device will be evaluated for uniform employee screening at points of entry. The developer owns and operates a portfolio of infrastructure assets across India and Southeast Asia.
"Nowhere is alcohol safety more important than in critical infrastructure, and almost 1 in 5 Indian drinkers has alcohol dependence," stated SOBRsafe CEO and Chairman Dave Gandini. "Through this initial installation we seek to establish a new standard for alcohol screening in India, providing value to employers while saving lives."
Italy
A global employer has selected SOBRsafe for a paid proof-of-concept application of its SOBRsure™ wristband for the company's fleet drivers in Italy. Across its European operations, the company leverages a fleet of over 10,000 vehicles. In general, more than 6 million people work in commercial transport in Europe alone.
Continued Gandini, "SOBRsure is ideal for remote continuous monitoring of fleet drivers, verifying both location and sobriety at all times. The European Union is aggressively pursuing "Vision Zero" - the elimination of fatalities and serious injuries on EU roads by 2050. As in many European countries, Italy already has a zero tolerance law for commercial drivers - no level of alcohol is permitted. SOBRsure can help European employers demonstrate compliance in real-time, in a passive, non-invasive manner."
Australia/New Zealand
As previously reported, SOBRsafe has initiated sales activities in Australia and New Zealand via a channel partnership with the region's leading drug and alcohol testing service provider. Courts in both countries have now approved SOBRsafe's technology for use in family law cases, and have made available economic assistance where necessary.
"This legal approval is significant for two reasons," concluded Gandini. "First, it empowers our partner to market to the more than 7,000 family law attorneys in the region*. Second, it gives SOBRsafe a template for expansion into the family law vertical here in the U.S. We are pleased with the groundwork now established in Australia and New Zealand.
"Based on the outcomes of these opportunities, we will evaluate the potential for strategic international expansion at the end of First Quarter 2025."
---
About SOBRsafe™
Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.
Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.
The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). At SOBRsafe, our mission is to create better outcomes and save lives. To learn more, visit www.sobrsafe.com.
Contact SOBRsafe:
IR@sobrsafe.com
Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov.
SOURCE: SOBR Safe, Inc.
View the original press release on accesswire.com
FAQ
What international markets is SOBRsafe (SOBR) expanding into?
How is SOBRsafe (SOBR) entering the Indian market?
What product is SOBRsafe (SOBR) introducing in Italy?
How has SOBRsafe (SOBR) expanded in Australia and New Zealand?
When will SOBRsafe (SOBR) evaluate its international expansion strategy?
