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Overview of Snipp Interactive Inc.
Snipp Interactive Inc. (SNIPF) is a global Platform-as-a-Service (PaaS) company specializing in digital marketing promotions, loyalty programs, receipt-based purchase validation, and data analytics. Operating under a unified marketing technology platform, Snipp offers an integrated ecosystem designed to help brands engage consumers and drive measurable sales. Through its comprehensive suite of solutions, Snipp combines shopper marketing promotions, loyalty, rewards, rebates, and advanced analytics to generate unique insights and deliver disruptive engagement experiences.
Integrated Platform and Core Modules
The heart of Snipp’s offering is its proprietary SnippCARE platform, which provides clients with flexibility to design and execute both long-term and short-term programs. Key modules include:
- SnippCHECK: A market-leading receipt processing engine that validates purchases and underpins receipt-based promotions with robust data capture and analytics.
- SnippLOYALTY: A unified loyalty solution that enables consumer packaged goods (CPG) brands to deploy customized loyalty programs tailored to drive customer retention.
- SnippREWARDS: Offering a dynamic catalogue of digital and physical incentives, this module provides seamless access to rewards worldwide.
- SnippWIN: A gaming module addressing the challenges of running legally compliant games of chance and skill, pivotal for consumer engagement in regulated environments.
Advanced Technologies and Innovation
Snipp leverages cutting-edge technologies such as artificial intelligence, machine learning, and real-time data analytics to enhance operational efficiency and improve fraud detection in promotions. The platform’s advanced algorithms support the detection and prevention of fraudulent activities in receipt-based and loyalty programs, setting a high standard in data integrity and consumer trust. This strategic integration of AI aids in predicting trends and optimizing customer engagement, making Snipp’s solutions highly adaptive in a fast-changing digital landscape.
Market Position and Global Reach
Positioned at the crossroads of technology and marketing, Snipp serves a global clientele that includes Fortune 1000 companies, leading agencies, and strategic partners. Headquartered in Vancouver with additional offices in key regions such as the United States, Canada, Europe, and India, the company successfully navigates diverse markets and complex regulatory landscapes. Its extensive experience in handling global loyalty schemes, robust promotional solutions, and data-driven insights underscores its strategic significance in today’s competitive marketing environment.
Business Model and Operational Excellence
Snipp’s business model centers on providing a flexible, scalable, and integrated technology platform that serves multiple industry sectors. Revenue is derived from subscription fees, licensing agreements, and service contracts that allow clients to customize their engagement programs. This model not only facilitates long-term client relationships but also fosters continuous innovation and refined targeting based on enriched consumer data. The company’s operational excellence is further demonstrated by its capacity to manage high-complexity projects for some of the world’s most influential brands.
Client Engagement and Data Analytics
With its robust platform, Snipp continually captures and analyzes zero party data – information willingly provided by consumers – to offer actionable insights that drive sales and optimize promotional strategies. The ability to generate consumer insights in real time enables clients to tailor marketing campaigns more precisely, achieve higher conversion rates, and build stronger customer relationships while ensuring compliance and security throughout the data lifecycle.
Industry Expertise and Thought Leadership
Snipp is recognized for its deep industry expertise and thought leadership in the loyalty and promotions space. The company’s continual innovation in shopper marketing, combined with its strategic use of advanced technology, positions it as a source of reliable insights within a dynamic market. By consistently demonstrating operational agility and a proactive approach to market challenges, Snipp stands as a trusted partner for global brands seeking to navigate the complexities of customer engagement in today’s digital era.
Conclusion
In summary, Snipp Interactive Inc. is a comprehensive marketing technology provider that marries innovative digital promotions with sophisticated data analytics and AI-driven solutions. Its integrated platform enables streamlined execution of multi-faceted loyalty programs and promotional campaigns on a global scale. With a proven record of aligning client objectives with tangible sales enhancements, Snipp maintains a balanced approach to operational excellence and strategic growth in the competitive landscape.
Snipp Interactive has appointed Sina Miri to its Board of Directors, nominated by Bally's Corporation, which holds a 10% stake in Snipp. Miri, currently the Senior VP of Digital Transformation at Bally's Interactive, brings over 25 years of experience in technology and product development. The appointment is expected to enhance Snipp's strategic planning and product development capabilities. CEO Atul Sabharwal expressed confidence in Miri's insights to drive growth. Snipp is known for its SnippCARE Platform, a leader in the loyalty and promotions sector, serving Fortune 500 clients with innovative solutions that generate valuable data for sales driving.
Headquartered in Vancouver, Snipp is publicly traded on the TSXV and quoted on the OTC Pink under the symbol SNIPF.
Snipp Interactive Inc. (TSX-V:SPN, OTC PINK:SNIPF) is set to present on April 27, 2023, at 9:00 AM ET during the Ladenburg Thalmann Technology Expo in New York City. The event will take place at Convene, 101 Park Avenue and includes presentations from about 50 technology companies. Snipp management will also engage with investors throughout the day. The company specializes in digital marketing promotions and loyalty solutions through its modular SnippCARE platform, which effectively captures customer data and facilitates varied promotional strategies. Notably, SnippCHECK leads the receipt-based promotion sector in North America. The company, headquartered in Vancouver, operates globally, including in the US and Europe.
Snipp Interactive (TSX-V:SPN)(OTC PINK:SNIPF) has applied for a temporary management cease trade order (MCTO) from the British Columbia Securities Commission. This order, if granted, will prevent the CEO and CFO from trading the company's securities until the required filings are completed. Snipp expects to miss the filing deadline of May 1, 2023, for its audited financial statements due to audit complexities related to a new business acquisition and changes in its auditor. The company aims to resolve this by July 3, 2023, while continuing to adhere to alternative information guidelines. Despite these challenges, the public can still trade the company's shares during the MCTO period.
Gambit Rewards, a division of Snipp Interactive (SNIPF), launched a new feature allowing players to convert Scuti$ to Gambit tokens for risk-free sports betting. This integration, announced on February 13, 2023, enables Scuti account holders to use their rewards for betting without financial risk. Players earn Scuti$ on marketplace purchases, fostering a user-friendly experience. Scuti expects to reach 100 million monthly active users by the end of 2023. Gambit’s platform enhances loyalty programs in online gaming, allowing users to earn real cash rewards.
Snipp Interactive Inc. (TSX-V:SPN, OTC PINK:SNIPF) has secured a contract worth over US $1,100,000 with a global food and petcare company, marking its third contract with this Fortune 100 client. The contract involves Snipp's SnippCheck receipt processing technology for a rebate program aimed at enhancing customer loyalty. The client, which has annual sales exceeding $37 billion, chose Snipp due to its effective prior executions and advanced technology offerings. This development highlights Snipp's ability to adapt to complex market challenges and reinforces its competitiveness within the loyalty and promotions sector.
Gambit Rewards, a leader in loyalty gaming, has partnered with Bare Knuckle Fighting Club (BKFC) to enhance user engagement through a unique free-to-play sports betting platform. This collaboration introduces Gambit Tokens for BKFC fans, allowing them to participate in betting games linked to BKFC events. BKFC, the first regulated bare knuckle fighting league, hosts over 40 events annually and has 25 million followers worldwide. Gambit's innovative approach allows users to convert loyalty points into digital tokens for risk-free gaming, aiming to unlock significant value in unused loyalty points. This partnership expands Gambit's offerings and targets BKFC's dedicated fanbase.
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