Sleep Number Introduces BreatheIQ™, a Sleep Health App Intended to Help 116 Million Americans Understand their Snoring
Sleep Number (NASDAQ: SNBR) has launched BreatheIQ™, a new sleep health app targeting 116 million American snorers. The free app analyzes snoring patterns through smartphones to provide health insights and connect users to virtual care through GEM SLEEP clinic.
The app complements Sleep Number's existing smart bed solutions, including the Partner Snore™ feature with FlexFit™ smart adjustable bases. Through a premium upgrade to BreatheIQ+ starting at $14.99/month, users can access advanced features including snore type assessments and respiratory insights.
The technology, developed with Diametos GmbH, aims to address undiagnosed sleep disorders, noting that 80% of sleep apnea cases remain undetected among the 30+ million U.S. adults diagnosed. New BreatheIQ customers will receive special offers on Sleep Number® smart beds, with bundles starting under $2,300.
Sleep Number (NASDAQ: SNBR) ha lanciato BreatheIQ™, una nuova app per la salute del sonno che si rivolge a 116 milioni di americani che russano. L'app gratuita analizza i modelli di russamento attraverso gli smartphone per fornire approfondimenti sulla salute e connettere gli utenti a cure virtuali tramite la clinica GEM SLEEP.
L'app si aggiunge alle soluzioni di letti intelligenti esistenti di Sleep Number, incluso il sistema Partner Snore™ con le basi regolabili intelligenti FlexFit™. Attraverso un upgrade premium a BreatheIQ+ a partire da $14,99/mese, gli utenti possono accedere a funzionalità avanzate, tra cui valutazioni del tipo di russamento e approfondimenti respiratori.
La tecnologia, sviluppata con Diametos GmbH, mira a affrontare i disturbi del sonno non diagnosticati, notando che l'80% dei casi di apnea notturna rimane non rilevato tra i 30 milioni di adulti statunitensi diagnosticati. I nuovi clienti di BreatheIQ riceveranno offerte speciali sui letti intelligenti Sleep Number®, con pacchetti a partire da meno di $2.300.
Sleep Number (NASDAQ: SNBR) ha lanzado BreatheIQ™, una nueva aplicación de salud del sueño dirigida a 116 millones de estadounidenses que roncan. La aplicación gratuita analiza los patrones de ronquidos a través de teléfonos inteligentes para proporcionar información sobre la salud y conectar a los usuarios con atención virtual a través de la clínica GEM SLEEP.
La aplicación complementa las soluciones de camas inteligentes existentes de Sleep Number, incluyendo la función Partner Snore™ con bases ajustables inteligentes FlexFit™. A través de una actualización premium a BreatheIQ+ a partir de $14.99/mes, los usuarios pueden acceder a funciones avanzadas, incluyendo evaluaciones del tipo de ronquido y análisis respiratorios.
La tecnología, desarrollada con Diametos GmbH, tiene como objetivo abordar los trastornos del sueño no diagnosticados, señalando que el 80% de los casos de apnea del sueño permanecen sin detectar entre los más de 30 millones de adultos en EE. UU. diagnosticados. Los nuevos clientes de BreatheIQ recibirán ofertas especiales en las camas inteligentes Sleep Number®, con paquetes a partir de menos de $2,300.
슬립 넘버 (NASDAQ: SNBR)가 1억 1,600만 미국 코골이 환자를 겨냥한 새로운 수면 건강 앱 BreatheIQ™를 출시했습니다. 이 무료 앱은 스마트폰을 통해 코골이 패턴을 분석하여 건강 통찰력을 제공하고 GEM SLEEP 클리닉을 통해 사용자와 가상 치료를 연결합니다.
이 앱은 슬립 넘버의 기존 스마트 침대 솔루션을 보완하며, 여기에는 FlexFit™ 스마트 조절 베이스를 갖춘 Partner Snore™ 기능이 포함됩니다. 월 $14.99부터 시작하는 BreatheIQ+로 프리미엄 업그레이드를 통해 사용자는 코골이 유형 평가 및 호흡 통찰력을 포함한 고급 기능에 접근할 수 있습니다.
Diametos GmbH와 함께 개발된 이 기술은 진단되지 않은 수면 장애를 해결하는 것을 목표로 하며, 3천만 명 이상의 미국 성인 중 80%의 수면 무호흡증 사례가 발견되지 않는다고 언급합니다. 새로운 BreatheIQ 고객은 슬립 넘버® 스마트 침대에 대한 특별 제안을 받게 되며, 패키지는 $2,300 이하부터 시작합니다.
Sleep Number (NASDAQ: SNBR) a lancé BreatheIQ™, une nouvelle application de santé du sommeil visant 116 millions d'Américains ronfleurs. L'application gratuite analyse les schémas de ronflement via des smartphones pour fournir des informations sur la santé et connecter les utilisateurs à des soins virtuels via la clinique GEM SLEEP.
L'application complète les solutions de lits intelligents existantes de Sleep Number, y compris la fonction Partner Snore™ avec des bases ajustables intelligentes FlexFit™. Grâce à une mise à niveau premium vers BreatheIQ+ à partir de 14,99 $/mois, les utilisateurs peuvent accéder à des fonctionnalités avancées, y compris des évaluations des types de ronflement et des analyses respiratoires.
La technologie, développée avec Diametos GmbH, vise à traiter les troubles du sommeil non diagnostiqués, notant que 80 % des cas d'apnée du sommeil restent non détectés parmi les plus de 30 millions d'adultes américains diagnostiqués. Les nouveaux clients de BreatheIQ recevront des offres spéciales sur les lits intelligents Sleep Number®, avec des forfaits commençant à moins de 2 300 $.
Sleep Number (NASDAQ: SNBR) hat BreatheIQ™ eingeführt, eine neue Schlafgesundheits-App, die sich an 116 Millionen amerikanische Schnarcher richtet. Die kostenlose App analysiert Schnarchmuster über Smartphones, um Gesundheitsinformationen bereitzustellen und die Nutzer über die GEM SLEEP-Klinik mit virtueller Betreuung zu verbinden.
Die App ergänzt die bestehenden Smart-Bett-Lösungen von Sleep Number, einschließlich der Partner Snore™-Funktion mit FlexFit™-intelligenten verstellbaren Basen. Durch ein Premium-Upgrade auf BreatheIQ+, das bei 14,99 $/Monat beginnt, können Nutzer auf erweiterte Funktionen zugreifen, darunter Bewertungen von Schnarcharten und Atemanalysen.
Die Technologie, die in Zusammenarbeit mit Diametos GmbH entwickelt wurde, zielt darauf ab, nicht diagnostizierte Schlafstörungen anzugehen und weist darauf hin, dass 80 % der Schlafapnoe-Fälle unter den mehr als 30 Millionen diagnostizierten US-Erwachsenen unentdeckt bleiben. Neue BreatheIQ-Kunden erhalten spezielle Angebote für die Sleep Number®-Smart-Betten, wobei Pakete ab unter 2.300 $ beginnen.
- Launch of new revenue stream through BreatheIQ+ subscription service
- Potential customer base expansion targeting 116 million U.S. snorers
- Strategic partnership with Diametos GmbH providing competitive advantage in snore analysis
- Cross-selling opportunity with smart bed bundles under $2,300
- Leveraging existing 3 million Smart Sleeper customer base for immediate app adoption
- Faces competition in crowded sleep tech app market
- Subscription-based model may limit adoption of premium features
- Dependence on third-party technology (Diametos GmbH) for core functionality
Insights
Sleep Number's launch of BreatheIQ™ represents a strategic expansion beyond hardware into recurring-revenue digital health services. This app addresses the 116 million U.S. adults who snore - a massive addressable market that extends beyond Sleep Number's current customer base.
The company has created a thoughtful product strategy with three key revenue drivers: 1) using the free app as a lead generator for their core smart bed business with bundle offers starting under
What's particularly intelligent is leveraging their existing three million Smart Sleepers as an immediate distribution channel while simultaneously opening acquisition of new customers who don't yet own Sleep Number products. The RespiratoryIQ feature for premium subscribers creates stickiness through personalized health tracking.
This launch positions Sleep Number at the intersection of consumer wellness and healthcare - a space where companies can command premium valuations. By partnering with Diametos, they gain immediate credibility through access to the world's largest repository of snore phenotype data rather than building this expertise internally. For a company with a market cap under
Snoring can be more than just an annoyance and may indicate underlying health conditions; new technology helps sleepers understand what their snore may mean, offers information about potential health implications, and connects sleepers to a virtual care clinic for potential diagnosis
With a free download, BreatheIQ allows users to understand what their snore may mean and why breathing irregularities like snoring may matter to their health.
An estimated 116 million
In just one night, BreatheIQ listens to and assesses a sleeper’s snoring through their smart phone and provides information and insights based on snore sounds. Through upgrades in the app, sleepers can determine their personal snore phenotype, understand breathing irregularities, and take more control over their sleep health. BreatheIQ allows sleepers to compare snore sound types with their own to empower discovery of the potential source of their snore in their airways. BreatheIQ also bridges a gap to professional care – although it cannot assess the risk of or diagnose sleep apnea, the app enables users to conveniently connect to a virtual care clinic, GEM SLEEP. There, they can receive a virtual medical assessment for the potential diagnosis of sleep apnea and start testing comfortably at home.
Sleep apnea and other physiological barriers to sleep are linked to underlying and often undiagnosed health conditions, including respiratory, cardiovascular, metabolic, mental, hormonal and other health conditions. According to the American Academy of Sleep Medicine, over 30 million adults in the
“Most people have no idea that snoring may mean more to their health. BreatheIQ lets consumers easily understand their snoring and breathing irregularities,” said Annie Bloomquist, Chief Innovation Officer, Sleep Number. “BreatheIQ eliminates barriers to the long and complicated process of sleep assessments, making them accessible to more people and encouraging users to take better control of their sleep health. In partnership with GEM SLEEP, Sleep Number is empowering sleepers to uncover the meaning of their snore, and take action toward care for chronic sleep disorders, including sleep apnea, without leaving home.”
Sleep Number’s three million Smart Sleepers received a notification through their Sleep Number app to download BreatheIQ. Additionally, with an in-app upgrade to BreatheIQ+, Smart Sleepers will receive another new feature, RespiratoryIQ, which delivers proactive and personalized respiratory insights – showing respiratory trends over time that users can track as they are getting ill or on the path to recovery. New BreatheIQ customers will receive a special offer on Sleep Number® smart beds to drive additional smart bed customers to the brand and help address some of their snore-related issues; smart bed and adjustable base product bundles start under
BreatheIQ was developed in partnership with Diametos GmbH, a German company that has developed and launched snore-related digital health apps in the EU. Diametos boasts the world’s largest repository of snore phenotype data and expertise on the impacts of snoring on health.
BreatheIQ is free to download on the App Store and Google Play and does not require the use of a Sleep Number smart bed. Sleepers can upgrade to BreatheIQ+ with monthly, quarterly and annual plans starting at
For additional details about BreatheIQ*, BreatheIQ+ and RespiratoryIQ, please visit BreatheIQ.com.
About Sleep Number Corporation
Sleep Number is a sleep wellness company. We are guided by our purpose to improve the health and wellbeing of society through higher quality sleep; to date, our innovations have improved nearly 16 million lives. Our sleep wellness platform helps solve sleep problems, whether it’s providing individualized temperature control for each sleeper through our Climate360® smart bed or applying our 32 billion hours of longitudinal sleep data and expertise to research with global institutions.
Our smart bed ecosystem drives best-in-class engagement through dynamic, adjustable, and effortless sleep with personalized digital sleep and health insights; our millions of Smart Sleepers are loyal brand advocates. And our 3,700 mission-driven team members passionately innovate to drive value creation through our vertically integrated business model, including our exclusive direct-to-consumer selling in nearly 650 stores and online.
To learn more about life-changing, individualized sleep, visit a Sleep Number® store near you, our newsroom and investor relations sites, or SleepNumber.com.
*These apps are provided for informational purposes only and are not intended to and cannot diagnose, assess, cure, treat, or prevent any disease.
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Media Contact
Nichole Teixeira, Sleep Number Public Relations
Nichole.Teixeira@sleepnumber.com
Source: Sleep Number Corporation
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