Welcome to our dedicated page for SharkNinja news (Ticker: SN), a resource for investors and traders seeking the latest updates and insights on SharkNinja stock.
SharkNinja, Inc. reports news around its global product design and technology business, built on the Shark and Ninja brands. Updates commonly cover financial results, outlook changes, product launches across cleaning, cooking, food preparation, home environment and beauty, and expansion in domestic and international markets.
Company announcements also describe Shark cordless vacuums, air purification and personal cooling systems, Ninja coffee products, outdoor cooking appliances, coolers and related brand campaigns. Recurring business themes include sales and marketing spending, retailer and online distribution, new-market introductions, and capital investments supporting new products and technology.
SharkNinja (NYSE: SN) reported third quarter fiscal 2025 results with broad-based growth and raised full-year guidance on November 6, 2025. Net sales rose 14.3% to $1,630.2M and net income increased 42.6% to $188.7M. Adjusted EBITDA improved 20.7% to $316.5M (19.4% of net sales). Beauty and Home Environment led category growth at +56.7% to $189.3M, while international sales grew 25.8%. Inventories rose to $1,158.3M and total debt was $749.3M. Fiscal 2025 outlook was raised: net sales growth now expected at 15.0%–15.5%, adjusted EPS $5.05–$5.15, and adjusted EBITDA $1,115M–$1,125M.
SharkNinja (NYSE: SN) announced a marketing partnership with Netflix’s Love Is Blind that places the Ninja Swirl™ in the Season 9 reunion episode and spotlights a branded, protein-packed ice cream moment tied to cast member Jordan Keltner’s viral “chicken smoothie.”
The reunion segment features cast members celebrating Keltner’s birthday with Ninja-made creations, each cast member receiving a Ninja Swirl™ to take home, and SharkNinja serving as a title sponsor on Netflix’s ad-supported plan. SharkNinja and Keltner will extend the campaign with TikTok and Instagram content across @NinjaKitchen, @LoveIsBlind, and Jordan’s social handles, plus behind-the-scenes assets.
Shark (NYSE: SN) launched the PowerDetect™ ThermaCharged™ 2‑in‑1 Robot Vacuum and Mop, combining PowerDetect™ sensors with a NeverTouch™ Pro Base that thermally washes and dries the mop pad.
The base uses 185°F water wash and 175°F heated air dry, empties debris to a 60‑day capacity bin, refills the water tank, and supports up to 3 hours runtime. Additional features include NeverStuck™ threshold climbing to 0.7 inches, DryGuard™ carpet protection, DirtDetect, Edge Detect, and Floor Detect sensors. Retail pricing starts at $1,099.99 to $1,299.99; available at Amazon, Target, Best Buy, and sharkninja.com.
SharkNinja (NYSE: SN) named seven-time Super Bowl champion Tom Brady as its new global brand ambassador in a multi-year partnership announced October 21, 2025. The agreement spotlights Brady promoting SharkNinja products, starting with the Ninja CRISPi PRO Countertop Glass Air Fryer, a fan contest to win the CRISPi PRO tied to a playful “roast” theme, and planned content, product collaborations, and philanthropic activities through 2025–2026. SharkNinja said Brady will help infuse performance principles across the global team and support the inaugural SharkNinja Innovation Challenge.
SharkNinja (NYSE: SN) will release its third quarter 2025 financial results on Thursday, November 6, 2025 before market open. A live earnings conference call and webcast will be held the same day at 8:30 a.m. Eastern Time. The webcast link and archived replay will be available on the company Investor Relations site at ir.sharkninja.com.
To join the live call by phone dial 1-833-470-1428 or 1-646-844-6383 and enter confirmation code 884709.
Ninja (NYSE: SN) expanded its glass air frying lineup with the Ninja CRISPi® PRO Countertop Glass Air Fryer, a 6QT XL model adding two cooking functions and precision digital temperature controls. The unit delivers 6-in-1 cooking (Air Fry, Bake, Roast, Dehydrate, Max Crisp, Re-Crisp) and is compatible with 2.5QT and 4QT containers for flexible meal sizes. The CRISPi PRO is designed to crisp frozen foods in under 15 minutes and supports family meals for up to 10 people. The product is available now at Target.com for $279 and will be sold on SharkNinja.com beginning October 21, 2025. The announcement cites the original CRISPi generating over 715 million social impressions since launch and references Ninja as the #1 air fryer brand in the U.S.
SharkNinja (NYSE: SN) announced a reimagined direct-to-consumer experience at SharkNinja.com on October 13, 2025. The unified site brings Shark and Ninja brands into one mobile-first destination with intuitive navigation, social-first discovery, recipes and user-generated content, and a dedicated post-purchase hub for warranty, FAQs, parts, and accessories.
The platform is built on Salesforce Commerce Suite and uses Salesforce Agentforce AI to enhance customer support, enable faster nationwide shipping, and extend digital capabilities to wholesale partners to strengthen global e-commerce presence.
SharkNinja (NYSE: SN) announced a multi-year partnership naming Kevin Hart as a global brand ambassador alongside long-term ambassador David Beckham, launching a new digital series called Neighbors.
The campaign, created with Hartbeat, positions the pair as next-door neighbors who showcase Shark and Ninja products in comedic, everyday moments. Content will air on television and social media with new episodes rolling out throughout fall 2025 and beyond. SharkNinja emphasized the partnership aims to blend entertainment with product demonstrations to raise brand awareness and highlight user-friendly appliance performance.
SharkNinja (NYSE:SN) has launched the inaugural SharkNinja Innovation Challenge in partnership with MassChallenge, targeting innovators aged 18-24. The nationwide competition invites university students and early-career entrepreneurs to pitch innovative solutions in three categories: Consumer Problem-Solving Innovation, Sustainability & Circularity, and Universal Design.
The challenge, running through October 24, 2025, will culminate in a live pitch finale in Boston in early 2026. Finalists will receive comprehensive support, including IP counsel assistance, provisional patent application cost reimbursement, and mentorship opportunities. The initiative is part of SharkNinja's Innovation for Impact philanthropy program.
SharkNinja (NYSE:SN) has launched two innovative skincare devices: the Shark FacialPro Glow ($399.99) and Shark DePuffi ($199.99). The FacialPro Glow is a hydro-fueled facial device delivering spa-level results in 10 minutes, clinically proven to increase skin hydration by 128% in one use.
The system includes dermatologist-tested formulas developed in a Korean lab: Derm Detox AHA + BHA Exfoliating Gel and Hydro Infuse BHA Hydrator. The DePuffi attachment, also available separately, features InstaChill and InstaHeat technologies with six temperature-controlled levels for facial contouring and circulation boost.
Both products will be available in October 2025, with the FacialPro Glow launching October 6 and DePuffi on October 17 through SharkBeauty.com and Amazon.