Company Description
SharkNinja, Inc. (NYSE: SN) is described in its public disclosures and news releases as a global product design and technology company. The company focuses on creating 5‑star‑rated lifestyle solutions that, in its words, positively impact people’s lives in homes around the world. SharkNinja develops consumer products under two trusted global brands, Shark and Ninja, and highlights a track record of bringing new products to market across multiple categories.
According to company descriptions included in recent press releases and filings, SharkNinja’s portfolio spans several household and personal‑care categories. These include Cleaning Appliances, Cooking and Beverage Appliances, Food Preparation Appliances, and Beauty and Home Environment. Within these areas, SharkNinja has referenced products such as vacuum cleaners and other cleaning systems, cooking appliances, food preparation devices, and beauty and skincare devices. The company also notes that it has entered multiple product categories over time, which it associates with growth and market share gains across its portfolio.
Business focus and product categories
SharkNinja describes itself as a product design and technology company that develops consumer products for use in the home. In prior descriptions, it has listed product categories that include cleaning, cooking, food preparation, home environment, and beauty products. Specific examples mentioned in available materials include vacuum cleaners, cooking pots, fryers, and hair dryers, as well as devices such as the Shark EveryMess portable cleaning system, Ninja CREAMi ice cream and frozen treat makers, and Shark Beauty skincare and facial devices. These examples illustrate how the company applies its design and engineering capabilities to different household and personal‑care applications.
The company’s Beauty and Home Environment category, as described in its financial reporting, includes products such as Shark Beauty devices and home environment products like fans and air purifiers. SharkNinja has also highlighted the development of skincare‑focused devices under the Shark Beauty brand, such as the Shark CryoGlow and Shark FacialPro Glow, which it associates with high‑performance skincare technology. In cleaning, SharkNinja has pointed to products like the Shark EveryMess, described as a portable system for wet and dry messes and stain cleaning.
Global reach and brands
In its public communications, SharkNinja states that it is headquartered in Needham, Massachusetts, and that it has more than 3,600 associates worldwide. The company indicates that its products are sold at key retailers, both online and offline, and through distributors around the world. Earlier descriptions note that the SharkNinja group is expected to design, produce, market, and distribute Shark and Ninja small household appliances in North America, Europe, and other selected international markets (excluding the Asia Pacific region and Greater China). The company also notes that a significant portion of its revenue has been derived from the U.S. market.
SharkNinja emphasizes that its brands, Shark and Ninja, are global consumer brands. In its news releases, the company connects these brands to multiple subcategories, including carpet extractors and robotics within cleaning appliances, frozen drink makers and espresso machines within food preparation and cooking, and fans, air purifiers, and beauty devices within beauty and home environment. These references show how the company positions its brands across a range of home and personal‑care uses.
Financial reporting and corporate structure
SharkNinja is incorporated in the Cayman Islands, as disclosed in its SEC filings, and files reports as a foreign private issuer under the Securities Exchange Act of 1934, including annual reports on Form 20‑F and current reports on Form 6‑K. The company trades on the New York Stock Exchange under the ticker symbol SN. Its filings describe it as a registrant with principal executive offices in Needham, Massachusetts.
In its financial reporting, SharkNinja breaks out net sales by product category, including Cleaning Appliances, Cooking and Beverage Appliances, Food Preparation Appliances, and Beauty and Home Environment. The company also provides geographic breakdowns between domestic and international net sales. While specific quarterly and annual figures change over time, the recurring structure of these categories and regions illustrates how SharkNinja organizes and reports its business activities.
Innovation and product development
Across multiple press releases, SharkNinja highlights what it calls a proven track record of bringing new consumer products to market. The company connects this to a fast‑paced, iterative development model and to a global team that includes engineers, designers, and product developers. It has referenced launching numerous products across many subcategories in a single year, and it associates this activity with category expansion and growth in its portfolio.
Examples of product introductions mentioned in recent news include the Shark EveryMess portable cleaning system, the Ninja CREAMi Scoop & Swirl ice cream and soft serve maker, and beauty and skincare devices such as Shark CryoGlow and Shark FacialPro Glow. The company also associates its Shark Beauty brand with salon‑quality results and advanced beauty technology, and notes distribution partnerships that place Shark Beauty products on large retail platforms.
Corporate governance and listings
SharkNinja’s SEC filings and news releases document ongoing corporate governance activities, such as annual general meetings of shareholders, appointments and changes in senior management, and appointments to its Board of Directors. For example, the company has reported the appointment of a chief financial officer and the appointment of a new member to its Board of Directors, with related committee assignments and compensation terms disclosed in its filings.
The company also reports on capital markets transactions through its filings, such as an underwriting agreement related to the sale of ordinary shares by certain selling shareholders under an effective shelf registration statement. These disclosures provide context for SharkNinja’s status as a publicly traded company and its use of U.S. capital markets.
Position within the consumer products landscape
Based on its own descriptions, SharkNinja positions itself as a global consumer products company focused on home and personal‑care categories, with an emphasis on product design and technology. It highlights its diversified portfolio of lifestyle solutions, its two global brands, and its presence at key retail channels. The company’s recurring references to multiple product categories, international markets, and a large global team underscore the scale and breadth of its operations as described in its public communications.
Frequently asked questions about SharkNinja, Inc. (SN)
- What does SharkNinja, Inc. do?
According to its public descriptions, SharkNinja is a global product design and technology company that develops lifestyle solutions for the home. It focuses on categories such as cleaning appliances, cooking and beverage appliances, food preparation appliances, and beauty and home environment products, primarily under the Shark and Ninja brands.
- What brands does SharkNinja own?
SharkNinja states that its business is powered by two trusted, global brands: Shark and Ninja. These brands appear across its cleaning, cooking, food preparation, beauty, and home environment product categories.
- Where is SharkNinja headquartered?
In its news releases and SEC filings, SharkNinja reports that it is headquartered in Needham, Massachusetts. The company is incorporated in the Cayman Islands and files as a foreign private issuer with the U.S. Securities and Exchange Commission.
- On which exchange does SharkNinja trade and what is its ticker symbol?
SharkNinja’s ordinary shares trade on the New York Stock Exchange under the ticker symbol SN, as noted in its press releases and SEC filings.
- What product categories does SharkNinja report in its financial statements?
In its financial reporting, SharkNinja presents net sales across four primary categories: Cleaning Appliances, Cooking and Beverage Appliances, Food Preparation Appliances, and Beauty and Home Environment. These categories reflect how the company organizes its consumer product portfolio.
- How does SharkNinja describe its global presence?
SharkNinja states that it is a global company with more than 3,600 associates and that its products are sold at key retailers, online and offline, and through distributors around the world. Earlier descriptions also reference activity in North America, Europe, and other selected international markets, with the U.S. market representing a significant share of revenue.
- What types of products does SharkNinja mention in its communications?
Company materials reference products such as vacuum cleaners and other cleaning systems, cooking pots and fryers, ice cream and frozen treat makers, frozen drink makers, espresso machines, fans, air purifiers, hair dryers, and skincare and facial devices. These examples illustrate the range of applications the company targets within its stated product categories.
- How does SharkNinja present its approach to product development?
SharkNinja’s news releases describe a focus on solving everyday consumer problems through product design and technology. The company highlights a track record of bringing one consumer product after another to market and notes that this has enabled it to enter multiple product categories and achieve growth and market share gains.
- What is SharkNinja’s corporate structure and filing status?
SharkNinja is incorporated in the Cayman Islands and identifies itself as a foreign private issuer. It files annual reports on Form 20‑F and current reports on Form 6‑K with the SEC, and it has also filed registration statements such as Form F‑3ASR and Form S‑8 in connection with securities offerings and equity compensation plans.
- Does SharkNinja disclose information about its governance and leadership changes?
Yes. Through Forms 6‑K and 8‑K and related press releases, SharkNinja has disclosed events such as the appointment of a chief financial officer, the resignation of a prior chief financial officer, and the appointment of a new member to its Board of Directors, including committee assignments and compensation arrangements.
Stock Performance
SharkNinja (SN) stock last traded at $106.49, down 2.56% from the previous close. Over the past 12 months, the stock has gained 26.5%, ranking #389 in 52-week price change. At a market capitalization of $15.0B, SN is classified as a large-cap stock with approximately 141.2M shares outstanding.
Latest News
SharkNinja has 10 recent news articles, with the latest published today. Of the recent coverage, 6 articles coincided with positive price movement and 3 with negative movement. Key topics include earnings, conferences. View all SN news →
SEC Filings
SharkNinja has filed 5 recent SEC filings, including 4 Form 4, 1 Form 144. The most recent filing was submitted on March 5, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all SN SEC filings →
Insider Radar
Insider selling at SharkNinja over the past 90 days can reflect routine portfolio management, scheduled trading plans (Rule 10b5-1), tax planning, or compensation-related dispositions rather than a directional view on the stock.
Financial Highlights
SharkNinja generated $6.4B in revenue over the trailing twelve months, retaining a 49.0% gross margin, operating income reached $920.3M (14.4% operating margin), and net income was $701.4M, reflecting a 11.0% net profit margin. Diluted earnings per share stood at $4.94. The company generated $634.1M in operating cash flow. With a current ratio of 2.04, the balance sheet reflects a strong liquidity position.
Upcoming Events
Short Interest History
Short interest in SharkNinja (SN) currently stands at 5.3 million shares, up 1.0% from the previous reporting period, representing 6.3% of the float. Over the past 12 months, short interest has increased by 10.8%.
Days to Cover History
Days to cover for SharkNinja (SN) currently stands at 2.4 days, down 10.5% from the previous period. This days-to-cover ratio represents a balanced liquidity scenario for short positions. The days to cover has increased 86.7% over the past year, indicating improving liquidity conditions. The ratio has shown significant volatility over the period, ranging from 1.3 to 6.5 days.
SN Company Profile & Sector Positioning
SharkNinja (SN) operates in the Furnishings, Fixtures & Appliances industry within the broader Household Appliances sector and is listed on the NYSE. In monthly performance, the stock ranks #1,802 among all tracked companies.
Investors comparing SN often look at related companies in the same sector, including Somnigroup International Inc (SGI), Mohawk Inds (MHK), Whirlpool (WHR), Patrick Inds Inc (PATK), and Hni Corp (HNI). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate SN's relative position within its industry.