New Ninja CRISPi™ Revolutionizes Air Fryer Cooking

Rhea-AI Summary

SharkNinja (NYSE: SN) has launched the Ninja CRISPi™ Portable Cooking System, revolutionizing the air fryer category. This innovative appliance combines a handheld 1500-watt air fryer Power Pod with clear glass containers, allowing users to prep, cook, serve, store, and re-crisp food in one device. The system features:

- Four cooking modes: max crisp, bake, air fry, and re-crisp
- 4-quart and 6-cup container options
- Temperature adjustment based on container size
- Leakproof, BPA-free lids
- PFAS-free glass cooking surface
- Capacity to cook meals for up to six people

Priced at $159.99, the Ninja CRISPi™ is now available on NinjaKitchen.com and will be in major U.S. retailers later this fall.

Positive

• Launch of innovative Ninja CRISPi™ Portable Cooking System, combining air fryer functionality with storage solution
• Potential for increased sales and market share in the small kitchen appliance category
• Addresses consumer demands for convenience, versatility, and healthy cooking options
• Expands product portfolio with a unique, multi-functional appliance

Negative

• None.

Insights

Product Development Expert

The Ninja CRISPi™ represents a significant innovation in the air fryer market, addressing key consumer pain points and potentially disrupting the small kitchen appliance industry. Its unique portable design and multi-functionality could drive strong consumer interest and sales. The product's ability to prep, cook, serve, store and re-crisp food in one system is a notable differentiator.

Key features that could drive adoption include:

• Portability and space-saving design
• Versatility in cooking modes
• Ability to handle both small and large batches
• PFAS-free glass containers
• Reduction in food waste and plastic container usage

At a $159.99 price point, it's positioned competitively in the premium air fryer segment. The upcoming availability through major retailers could significantly boost visibility and sales. This launch aligns with SharkNinja's strategy of innovative product development and could strengthen their market position in small kitchen appliances.

Market Research Analyst

The Ninja CRISPi™ launch is well-timed, capitalizing on several key consumer trends:

• Increasing demand for healthier cooking methods
• Growing preference for multi-functional appliances
• Rising interest in portable cooking solutions
• Heightened focus on reducing food waste and plastic usage

The product directly addresses the top five home cooking priorities identified in consumer research, which could translate to strong market acceptance. SharkNinja's position as the #1 brand in small kitchen appliances in the U.S. provides a solid foundation for this launch.

The versatility of the CRISPi™ system appeals to a broad demographic, from college students to busy professionals and families, potentially expanding SharkNinja's customer base. If successful, this product could not only boost the company's revenue but also enhance brand loyalty and market share in the competitive small appliance sector.

Snap it, Crisp it, Serve it, Store it and Re-Crisp it with the ingenious, all-in-one portable cooking system, perfect for at home or on-the-go!

NEEDHAM, Mass.--(BUSINESS WIRE)-- SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Ninja, the #1 brand in small kitchen appliances in the U.S.¹, is redefining the air fryer category once again with the launch of the Ninja CRISPi™ Portable Cooking System, giving you the power of a full-size air fryer in the palm of your hand². Unlike anything else on the market, the Ninja CRISPi™ is a fully portable system with a handheld air fryer Power Pod that snaps onto a clear glass container to let you prep, cook, serve, store and re-crisp food all in one ingenious appliance.

SharkNinja announces the Ninja CRISPi, the power of a full-sized air fryer now in a portable cooking system. (Photo: Business Wire)

In a recent study³, easy to make, cook time, healthy, and easy clean up were among the top five home cooking priorities for consumers seeking the perfect balance of low effort and high reward for their busy lifestyle. Rather than trading healthy food for faster food, or counter space for multi-functional appliances, the Ninja CRISPi™ answers consumers’ unmet needs around convenience and versatility, providing a solution to a host of consumer pain points around feeding themselves and their families.

“We listened to consumers’ frustrations when it comes to cooking and leftovers to create a truly one-of-a-kind solution and reimagine what’s possible with an air fryer,” said Purvin Shah, EVP of Global Product Development at SharkNinja. “With the Ninja CRISPi™, everyone from busy parents and professionals to college students and meal preppers can easily snap, crisp, serve, store and re-crisp delicious meals and snacks with one portable appliance, saving time, cutting down on clean-up, decreasing food waste, and eliminating need for plastic storage containers.”

The 1500-watt air fryer in a lightweight, handheld Ninja CRISPi™ Power Pod snaps directly onto specially designed 4-quart or 6-cup containers with a clear glass cooking surface made 100% PFAS free. The Power Pod then senses the size of the container and adjusts the temperature. Up to 450° of super-heated air circulates for evenly crispy results you can watch in real-time. With leakproof, BPA-free lids, you can go from prepping to heating to serving to storing all in one glass container for less mess and fewer dirty dishes.

Designed with four cooking modes – max crisp, bake, air fry and re-crisp – the system unlocks both small- and large-batch cooking to create individual portions, sides and snacks or large family meals serving up to six people, even fitting up to a 4lb chicken. Whether you’re a young professional or fast-paced parent, work the night shift or meal prep office lunches, the Ninja CRISPi™ works anywhere you can find a plug so you can take the delicious taste of home on the go. The thoughtful design also allows for the entire system to stack together for space savings, easy storage and maximum portability.

The Ninja CRISPi™ is now available for $159.99 on NinjaKitchen.com. It also will be available for purchase in the U.S. at major retailers later this fall.

About SharkNinja
SharkNinja (NYSE: SN) is a global product design and technology company with a diversified portfolio of 5-star products that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,000 associates, the company’s products are sold at over 150 retailers, online and offline, and through distributors around the world. For more information, please visit www.sharkninja.com.

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1} Source: Circana, Retail Tracking Service, U.S. dollar sales, 52 weeks ending Dec 30 2023 / 52 weeks ending Dec 31 2022 / 52 weeks ending Jan 1 2022 / 52 weeks ending Jan 2 2021
² Based on wattage compared to AF100
³ Mintel Meal Planning and Preparation – US – 2023

View source version on businesswire.com: https://www.businesswire.com/news/home/20240926044046/en/

Media Relations: PR@sharkninja.com

Investor Relations: IR@sharkninja.com

Source: SharkNinja

FAQ

What is the price of the new Ninja CRISPi™ Portable Cooking System (NYSE: SN)?

The Ninja CRISPi™ Portable Cooking System is priced at $159.99.

What are the main features of SharkNinja's Ninja CRISPi™ (NYSE: SN)?

The Ninja CRISPi™ features a 1500-watt handheld air fryer Power Pod, clear glass containers, four cooking modes, temperature adjustment based on container size, and the ability to prep, cook, serve, store, and re-crisp food in one device.

When will the Ninja CRISPi™ be available in major U.S. retailers (NYSE: SN)?

The Ninja CRISPi™ will be available for purchase in major U.S. retailers later in fall 2024.

What is the cooking capacity of the Ninja CRISPi™ Portable Cooking System (NYSE: SN)?

The Ninja CRISPi™ can cook meals for up to six people and can fit up to a 4lb chicken.