Quest™ Launches "Sweet on Protein" Campaign to Debut New Bake Shop Line
Quest, a brand under Simply Good Foods (SMPL), launched its new 'Sweet on Protein' marketing campaign to introduce the Quest Bake Shop line, featuring protein-rich baked goods. The campaign extends the 'It's Basically Cheating' initiative and will be distributed across film, digital, social, and out-of-home advertising platforms. The new product line includes Blueberry Muffins, Chocolate Chip Muffins, and Chocolate Brownie flavors, available nationally at major retailers including Amazon, Walmart, Target, and Kroger. This campaign marks the first major initiative under Simply Good Foods' new partnership with Publicis Groupe's SG1, their new integrated agency of record.
Quest, un marchio di Simply Good Foods (SMPL), ha lanciato la sua nuova campagna di marketing 'Sweet on Protein' per presentare la linea Quest Bake Shop, caratterizzata da prodotti da forno ricchi di proteine. La campagna estende l'iniziativa 'It's Basically Cheating' e sarà distribuita attraverso piattaforme pubblicitarie cinematografiche, digitali, social e Out-of-Home. La nuova linea di prodotti include i gusti Muffin ai Mirtilli, Muffin con Gocce di Cioccolato e Brownie al Cioccolato, disponibili a livello nazionale presso i principali rivenditori come Amazon, Walmart, Target e Kroger. Questa campagna segna la prima grande iniziativa della nuova partnership di Simply Good Foods con il Publicis Groupe's SG1, la loro nuova agenzia integrata di riferimento.
Quest, una marca de Simply Good Foods (SMPL), lanzó su nueva campaña de marketing 'Sweet on Protein' para introducir la línea Quest Bake Shop, que presenta productos horneados ricos en proteínas. La campaña amplía la iniciativa 'It's Basically Cheating' y se distribuirá a través de plataformas publicitarias de cine, digitales, sociales y exteriores. La nueva línea de productos incluye los sabores Muffins de Arándano, Muffins de Chispas de Chocolate y Brownie de Chocolate, disponibles a nivel nacional en minoristas importantes como Amazon, Walmart, Target y Kroger. Esta campaña marca la primera gran iniciativa bajo la nueva asociación de Simply Good Foods con el Publicis Groupe's SG1, su nueva agencia integrada de referencia.
퀘스트, Simply Good Foods(SMPL)의 브랜드,이 새로운 마케팅 캠페인 '단백질에 빠지다'를 출시하여 단백질이 풍부한 베이커리 제품인 Quest Bake Shop 라인을 소개했습니다. 이 캠페인은 '사실상 속임수'라는 이니셔티브를 확장하여 영화, 디지털, 소셜 및 옥외 광고 플랫폼을 통해 배포됩니다. 새로운 제품 라인은 블루베리 머핀, 초콜릿 칩 머핀, 초콜릿 브라우니 맛이 포함되어 있으며, Amazon, Walmart, Target 및 Kroger와 같은 주요 소매점에서 전국적으로 구매할 수 있습니다. 이 캠페인은 Simply Good Foods의 Publicis Groupe's SG1과의 새로운 파트너십 아래 첫 번째 주요 이니셔티브를 나타냅니다.
Quest, une marque de Simply Good Foods (SMPL), a lancé sa nouvelle campagne marketing 'Sweet on Protein' pour présenter la ligne Quest Bake Shop, qui propose des produits de boulangerie riches en protéines. La campagne prolonge l'initiative 'It's Basically Cheating' et sera diffusée sur des plateformes publicitaires cinématographiques, numériques, sociales et de publicité extérieure. La nouvelle gamme de produits comprend les saveurs Muffins aux Myrtilles, Muffins aux Pépites de Chocolat et Brownie au Chocolat, disponibles à l'échelle nationale chez des détaillants majeurs tels qu'Amazon, Walmart, Target et Kroger. Cette campagne marque la première grande initiative dans le cadre du nouveau partenariat de Simply Good Foods avec le Publicis Groupe's SG1, leur nouvelle agence intégrée de référence.
Quest, eine Marke von Simply Good Foods (SMPL), hat ihre neue Marketingkampagne 'Sweet on Protein' gestartet, um die Quest Bake Shop-Serie vorzustellen, die proteinreiche Backwaren bietet. Die Kampagne erweitert die Initiative 'It's Basically Cheating' und wird über Film-, Digital-, Social- und Außenwerbungsplattformen verbreitet. Die neue Produktlinie umfasst die Geschmäcker Blaubeermuffins, Schokoladenstückchen-Muffins und Schokoladenbrownies, die landesweit bei großen Einzelhändlern wie Amazon, Walmart, Target und Kroger erhältlich sind. Diese Kampagne markiert die erste große Initiative im Rahmen der neuen Partnerschaft von Simply Good Foods mit der Publicis Groupe's SG1, ihrer neuen integrierten Agentur.
- Launch of new protein-rich product line expanding market presence
- National distribution through major retailers secured
- Strategic partnership with Publicis Groupe's SG1 for integrated marketing
- None.
Insights
This product launch represents an incremental expansion of Quest's portfolio into the growing protein-enriched baked goods segment. While new product launches are important for brand growth, this particular launch is unlikely to significantly move the needle for Simply Good Foods (
"Sweet on Protein" introduces Quest's latest creative campaign, showcasing the brand's new protein-packed baked goods lineup.
The "Sweet on Protein" campaign is rolling out across multiple platforms, including film, digital, social and out-of-home (OOH) advertising. This campaign highlights the new Quest Bake Shop lineup, featuring protein-rich Blueberry Muffins, Chocolate Chip Muffins and Chocolate Brownie flavors that deliver on satisfying sweet cravings without sacrificing flavor. The campaign celebrates a nostalgic indulgence that's packed with protein, reinforcing Quest's commitment to providing delicious, protein-forward treats.
"The 'Sweet on Protein' campaign builds on the success of our 'It's Basically Cheating' initiative, bringing a new level of excitement to the Quest brand with our innovative Bake Shop line," said Stuart Heflin, SVP and General Manager at Quest Nutrition. "This campaign is a perfect reflection of our mission to offer high-protein products that don't sacrifice on taste, and we can't wait for our consumers to try these delicious new offerings."
This campaign also marks the first major initiative under Simply Good Foods' newly formed partnership with Publicis Groupe's SG1, which now serves as Simply Good Foods' bespoke integrated agency of record. Publicis SG1 will lead the creative development, media planning and buying, public relations, digital, and influencer strategies that support the "Sweet on Protein" campaign and future brand initiatives for both Quest and Atkins brands.
The Quest Bake Shop line is available nationally at major retailers, including Amazon, Walmart, Target, and Kroger. This launch sets the stage for continued collaboration between Simply Good Foods and Publicis SG1, reinforcing their shared commitment to innovation and consumer engagement.
Link to Assets:
Quest Bake Shop – Sweet on Protein – Chocolate Chip Muffin
https://youtu.be/Gang6c4z51g
Quest Bake Shop – Sweet on Protein – Blueberry Muffin
https://youtu.be/WE5Q1MkfGuw
Quest Bake Shop – Sweet on Protein – Brownie
https://youtu.be/aCS_JFQLxKw
For more information, please contact:
Alyssa Cordero
Senior Manager, Brand Engagement
animedez@simplygoodfoodsco.com
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colorado, is a consumer packaged food and beverage company that is bringing nutritious snacking with ambitious goals to raise the bar on what food can be with trusted brands and innovative products. Our product portfolio consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins™, Quest™, and OWYN™ brands. We are a company that aims to lead the nutritious snacking movement and is poised to expand our healthy lifestyle platform through innovation, organic growth, and investment opportunities in the snacking space. To learn more, visit http://www.thesimplygoodfoodscompany.com.
The Quest™ brand aims to revolutionize snacking by providing products that are big on protein, low on sugar and huge on taste. The current product line is inclusive of bars, salty snacks, cookies, candy, shakes, protein powders and pizza. To learn more, visit QuestNutrition.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/quest-launches-sweet-on-protein-campaign-to-debut-new-bake-shop-line-302288805.html
SOURCE Simply Good Foods USA, Inc.
FAQ
What new products did Quest (SMPL) launch in their Bake Shop line?
Where can consumers buy Quest's (SMPL) new Bake Shop products?
What is Quest's (SMPL) new marketing campaign called?
