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Skechers Named Men’s Footwear Brand of the Year at the Drapers Footwear Awards 2022
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Skechers USA Ltd., a subsidiary of Skechers USA, Inc., has been awarded Men’s Footwear Brand of the Year at the Drapers Footwear Awards 2022, marking its second consecutive win. The award recognizes Skechers for its strong sales growth and adaptability to diverse consumer preferences in the challenging menswear market. Managing Director Peter Youell and COO David Weinberg emphasized the company's investments in product development and marketing strategies that have driven success across the UK and Europe. Skechers' notable partnerships and comfort technologies were also highlighted.
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Awarded Men's Footwear Brand of the Year for 2022 at Drapers Footwear Awards, reflecting strong market performance.
Recognized for significant sales growth and successful consumer engagement strategies.
Investments in product development and marketing are enhancing brand presence.
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LONDON--(BUSINESS WIRE)--
Skechers USA Ltd., a subsidiary of Skechers USA, Inc., The Comfort Technology Company™, today announced that Skechers has been awarded Men’s Footwear Brand of the Year for the second year at the Drapers Footwear Awards 2022. Skechers was praised by the panel of expert judges for its unique ability to cater to a variety of consumer tastes and they commended the brand on its strong sales growth, recognizing the menswear market is the hardest to crack within the industry.
Skechers ambassador Jamie Redknapp in his Skechers Arch Fit® campaign. (Photo: Business Wire)
“To win the Drapers Men’s Footwear Brand of the Year award two years in a row truly reflects the superior Skechers product, tenacity of the sales teams, and effective marketing that has gone behind solidifying this category in our market,” said Peter Youell, managing director of Skechers UK & Ireland. “We are connecting with millions of consumers across the UK and our partnership with Jamie Redknapp is resonating with both our core audience and a growing segment who respects Jamie. It’s a successful partnership, one that we are happy to see continue, as we also look forward to our men’s business going from strength to strength.”
David Weinberg, COO of Skechers, added: “Earning the Drapers award for our men’s division for the second consecutive year is an illustration of how our investments in product development and infrastructure, from distribution to retail to online, have ensured that we’re delivering in-demand styles to consumers at the right time in the UK, across Europe and around the world. Our growth in this and other categories is also thanks to our signature comfort technologies that shoppers know they can only find at Skechers.”
The results of the Drapers Footwear Awards 2022 were revealed at an industry ceremony on 23 June in London at Grosvenor House. In 2019 and 2020, Skechers was recognized by Drapers as Women’s Brand of the Year, followed by Men’s Brand of the Year in 2021. Drapers Magazine is themarket-leading title offering unparalleled access to the UK fashion market, and the Drapers Footwear Awards are the most respected and prestigious in the footwear retail industry.
In addition to retired football player Jamie Redknapp, celebrity product endorsees for Skechers' collections for men in the UK include music artist Willie Nelson; golfers Colin Montgomerie, Matt Fitzpatrick, and Billy Andrade; and Los Angeles Dodgers pitcher Clayton Kershaw, as well as a slate of retired sports stars such as footballer Michael Ballack; American football players and broadcasters Tony Romo, Howie Long and Cris Carter; and iconic boxer Sugar Ray Leonard.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™, Skechers Stretch Fit Technology™, Skechers Hands Free Slip-ins Technology™ and Massage Fit Technology™.
The Company’s footwear and apparel collections are available in Skechers retail stores as well as at skechers.co.uk, plus department stores and footwear retailers around the globe.
About Skechers USA Ltd. and Skechers USA, Inc.
Skechers USA Ltd. is a subsidiary of Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,308 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and Twitter.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the challenging consumer retail markets in the United States and the impact of Russia’s recent invasion of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021 and its quarterly report on Form 10-Q for the three months ended March 31, 2022. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
