Skechers U.S.A., Inc. - SKX STOCK NEWS

Elite golfer Brooke Henderson secured her tenth LPGA title at the Hugel-Air Premia LA Open, finishing 16 under par and further establishing her status as Canada's top golfer in LPGA and PGA history. Skechers, the apparel brand she endorses, celebrates her achievement as a pivotal moment for its golf line. Michael Greenberg, president of Skechers, praised Henderson's growth and maturity in her game. As of now, she ranks #5 in the World Golf Rankings and has built a significant brand relationship with Skechers since joining the team in 2016.

SKECHERS U.S.A., Inc. (NYSE:SKX) reported record financial results for Q1 2021, achieving sales of $1.43 billion, a 15.0% increase year-over-year. International wholesale sales surged 23.8%, while direct-to-consumer sales rose 18.1%. Diluted earnings per share stood at $0.63. The company's cash reserves totaled $1.51 billion. The growth is attributed to rising demand for Skechers’ comfort products amid easing pandemic restrictions and enhanced marketing efforts.

SKECHERS USA, Inc. (NYSE: SKX) will announce its first quarter 2021 financial results on April 22, 2021, after market close. The conference call, featuring COO David Weinberg and CFO John Vandemore, is scheduled for the same day at 4:30 p.m. ET. Investors can access the call via the company’s Investor Relations website, with a replay available until May 6, 2021. SKECHERS designs and markets footwear and apparel in over 170 countries through various retail and direct-to-consumer channels.

SKECHERS USA, Inc. (NYSE:SKX) announced that its CFO, John Vandemore, will participate in a virtual fireside chat at the UBS Global Consumer & Retail Conference on March 10, 2021, at 11:00 a.m. PT. The live audio will be available for replay for 90 days on investors.skechers.com. SKECHERS designs and markets a diverse range of footwear and is present in over 170 countries with a vast retail network. The company has faced challenges due to the COVID-19 pandemic, which has impacted its financials and operations significantly.

Skechers has made a significant impact on animal welfare by donating over $6.2 million to support more than one million shelter dogs and cats in the U.S. and Canada. This initiative, tied to the BOBS from Skechers collection, has provided essential aid through partnerships, notably with the Petco Foundation, which received over $2.7 million in contributions. President Michael Greenberg highlighted the engagement of consumers in this charitable movement, especially during a challenging year.

Skechers U.S.A. (NYSE:SKX) reported fourth quarter sales of $1.32 billion, down 0.5% year-over-year. Domestic wholesale sales increased 1.2%, while China sales surged 29.7%. The company achieved diluted earnings per share of $0.34, benefiting from a one-time tax gain of $0.10 per share. Cash and cash equivalents stood at $1.37 billion. Despite challenges posed by the pandemic, Skechers maintained brand relevance and showcased significant growth in e-commerce.

Skechers is launching a new advertising campaign featuring Tony Romo during the Super Bowl, showcasing its Max Cushioning footwear. The commercial, set to air early in the second quarter, emphasizes comfort and humor in everyday life. This marks Skechers' eighth Super Bowl commercial appearance since 2010, highlighting the brand's strong market presence. Skechers has seen increased consumer demand for comfortable footwear, making this a timely ad campaign. The performance footwear market remains competitive, and Romo's involvement aims to further elevate the brand's visibility among a record-breaking audience.

Skechers has announced a new marketing initiative featuring Las Vegas Raiders coach Jon Gruden, who will lead a national multi-platform campaign for the footwear and apparel brand. This collaboration aims to leverage Gruden's popularity to enhance Skechers' image in the men's market. Skechers targets showcasing the comfort and style of its athletic and casual lines. The company has a history of using sports icons in marketing, with Gruden joining a roster that includes notable figures like Tony Romo and Howie Long.