Welcome to our dedicated page for Skechers Usa news (Ticker: SKX), a resource for investors and traders seeking the latest updates and insights on Skechers Usa stock.
The SKX news page on Stock Titan compiles historical news coverage for Skechers U.S.A., Inc., The Comfort Technology Company®. These articles provide insight into how Skechers operated as a global footwear leader, designing, developing and marketing lifestyle and performance footwear, apparel and accessories for men, women and children, and distributing its collections in approximately 180 countries and territories.
Company press releases highlight a wide range of business activities and brand initiatives. Readers will find coverage of product launches such as the Skechers AERO Series of technical running footwear and SKX Full-Court Press™ basketball shoes, as well as expansions of Skechers Performance retail concepts, including large immersive stores that showcase running, basketball, soccer, golf, pickleball and outdoor footwear alongside lifestyle products.
The news feed also documents marketing partnerships and athlete endorsements. Skechers announcements feature elite athletes across basketball, golf, soccer, pickleball and cricket, and describe event sponsorships such as the SKECHERS Hot Chocolate Run series. These stories illustrate how the company used athlete rosters and experiential events to promote its Comfort that Performs positioning and proprietary technologies like Skechers Hands Free Slip-ins®, Hyper Burst™ cushioning and Goodyear® Performance Outsoles.
In addition, the SKX news archive includes corporate and financial updates, such as quarterly earnings releases and communications related to the acquisition of Skechers by an affiliate of 3G Capital Partners L.P. and the associated merger process. Together, these items trace the company’s evolution from a publicly traded issuer on the New York Stock Exchange to an indirect subsidiary of a private parent.
Investors, researchers and footwear industry observers can use this page to review how Skechers communicated with the market, introduced new technologies and products, and reported on significant corporate events during the period when SKX was an active public listing.
Skechers U.S.A., Inc. (NYSE:SKX) has restructured its segment reporting to enhance alignment with its management operations. Effective Q1 2022, the segments will now be reported as Wholesale and Direct-to-Consumer. The company aims for $10 billion in sales by 2026, reinforcing its brand strength and operational transparency through these changes. Historical financials for 2020 and 2021 have been recast to reflect this new structure, which does not impact U.S. GAAP results. Skechers will announce its Q1 2022 financial results on April 26, 2022.
Skechers has announced its partnership with the DIO Implant LA Open on the LPGA Tour as the Official Footwear Sponsor. The tournament will take place from April 21 to April 24, 2022, at Wilshire Country Club, featuring elite golfer Brooke Henderson defending her title. Skechers will provide footwear for staff and volunteers and will also have a presence at the Fan Expo. The company aims to enhance brand visibility and connect with golf fans through this sponsorship, highlighting the performance of its GO GOLF footwear.
Skechers USA, Inc. (NYSE:SKX) appointed Yolanda Macias to its Board of Directors, increasing the total to eight members, including five independents. This move aims to enhance board diversity and leverage Macias’s experience in digital content and marketing as Skechers targets $10 billion in annual sales by 2026. With Macias's extensive background at Cinedigm and other notable firms, Skechers anticipates strengthening its competitive position in the rapidly evolving digital commerce landscape.
Skechers, known for its comfort footwear, has partnered with lifestyle icon Martha Stewart for a new marketing campaign promoting its Memory Foam and Arch Fit® collections across the United States and Canada. Martha Stewart, emphasizing the comfort and style of Skechers shoes, believes this collaboration will resonate with her vast audience. Skechers continues to innovate in comfort technology, aiming to enhance consumer experience and solidify its brand presence in the competitive footwear market.
Skechers has expanded its sponsorship with Team WRT for the 2022 racing season after a successful partnership in 2021. The Skechers logo will feature prominently on two GT series cars, #46 and #32, as well as on driver overalls. The season starts with the FIA World Endurance Championship on March 18 at Sebring International Raceway. Skechers aims to enhance brand visibility through motorsports, leveraging its long-standing relationship with Team WRT's parent company, the Weerts Group. The company continues to focus on innovative footwear technologies.
Skechers has signed a multi-year global deal with PGA Tour rising star Matt Fitzpatrick, who will wear Skechers GO GOLF Pro 5 Hyper™ footwear and feature the Skechers logo on his headwear. Fitzpatrick, an accomplished golfer with seven European Tour wins, will also participate in marketing campaigns for the brand. Skechers aims to leverage Fitzpatrick's popularity and performance in golf to enhance its brand presence in the sporting community. This partnership underscores Skechers' commitment to comfort and performance in athletic footwear.
Tokens.com Corp. (OTCQB: SMURF) has announced that its subsidiary, Metaverse Group, has signed a lease with Skechers USA, Inc. (NYSE: SKX) for a 5,000-square-foot space in Decentraland. This collaboration represents a significant step in Tokens.com’s Metaverse strategy, positioning Metaverse Group as a pioneering virtual landlord. The lease aims to create an innovative shopping experience and generate recurring revenue, akin to traditional real estate models. Both companies are exploring new customer engagement strategies within the Metaverse.
Skechers has signed a lease in Decentraland's Fashion District, marking its entry into the metaverse. This move is accompanied by global trademark applications to sell virtual goods, indicating potential growth in new markets. President Michael Greenberg highlighted this as a strategic investment for engaging new audiences. The company, known for its wide range of footwear, surpassed $6.29 billion in revenue in 2021 and aims to reach $10 billion by 2026.
Skechers USA, Inc. (NYSE:SKX) has announced a temporary suspension of shipments to Russia amid the ongoing conflict in Ukraine. The company is committing
The Skechers Foundation has achieved a record donation of
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