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Skechers U.S.A., Inc. (symbol: SKX) is a global leader in the high-performance and lifestyle footwear industry, boasting a two-billion-dollar market presence. The company designs, develops, and markets over 3,000 styles catering to men, women, and children. Skechers' achievements are deeply rooted in its dedicated employees, high-quality and diverse product offerings, and extensive domestic and international distribution channels. The company's success is further amplified by its targeted multi-channel marketing strategies.
Skechers operates through two main footwear categories:
- Lifestyle Division: This includes popular lines like Skechers Memory Foam and BOBS from Skechers, a charity initiative.
- Skechers Performance: Featuring the well-known Skechers GOrun and Skechers GOwalk footwear, designed for athletic and casual wear.
In addition to footwear, Skechers has expanded its brand through licensing agreements to offer a wide range of products, including apparel, bags, eyewear, and more. The company's products are available through various sales channels such as department and specialty stores, athletic and independent retailers, boutiques, and internet retailers.
Endorsements from celebrities like Ringo Starr, Demi Lovato, Kelly Brook, Brooke Burke-Charvet, Joe Montana, Joe Namath, and Pete Rose bolster the brand's appeal and visibility in the market.
Skechers' operations are divided into two segments: Wholesale and Direct-to-Consumer, with the Wholesale segment generating the maximum revenue. This strategic segmentation allows the company to efficiently manage its vast array of products and distribution channels.
With continuous innovation and expansion, Skechers remains a significant player in the global footwear market, known for its commitment to quality and customer satisfaction.
Skechers (SKX) has signed Spanish football star Isco Alarcón, midfielder from Real Betis Balompié, to promote its football boots line. Alarcón is already competing in the Skechers Razor 1.5 Elite, a lightweight speed boot, and will appear in marketing campaigns supporting Skechers Football.
The signing adds to Skechers' growing roster of football athletes, which includes Harry Kane from Bayern Munich and several other professional players. The company's football collection features three Elite styles including the new Electrum Pack, with the Razor and SKX_01 boots available in various configurations. The collection is available through Skechers websites, retail stores, and specialty football retailers worldwide.
Alarcón, known for his technical skills and tactical intelligence, brings significant credibility to the brand, having won five UEFA Champions League titles during his career at Real Madrid before joining Real Betis.
Skechers (NYSE:SKX) has signed Los Angeles Clippers shooting guard Norman Powell to exclusively wear Skechers Basketball footwear. Powell, who will compete in the NBA All-Star Weekend 3-point contest, joins the company's growing roster of basketball athletes wearing the SKX NEXUS™ shoe.
The SKX NEXUS™ is designed for speed, stability, and support, featuring Skechers Move Foam™ technology, breathable mesh upper, lockdown ankle support, and Goodyear® rubber with a torsion-plate for enhanced traction. Powell joins other notable athletes on Team Skechers, including Joel Embiid, Julius Randle, and Josh Green.
This partnership represents another strategic move by the Southern California-based company to expand its presence in basketball, adding to its innovative collection that includes the SKX Resagrip™, SKX Float™, and SKX Reign™ models.
Petco Love, in partnership with BOBS® from Skechers®, has awarded $500,000 to 25 winning animal welfare organizations through their Love Stories campaign. The initiative celebrates successful pet adoptions and their impact on people's lives.
The grand prize of $100,000 was awarded to Animal Rescue League of Iowa for Amy and Murray's story, featuring a senior cat therapy team that visits senior centers and treatment facilities. Other winning grants ranged from $10,000 to $100,000, with winners receiving BOBS® footwear and Petco shopping sprees.
The campaign, which accepted submissions in August and September, introduced new formats including written stories and social media video links. Since 2013, over 25,000 adopters have shared their stories through this initiative, resulting in $8 million in grants to animal welfare organizations. Through their partnership since 2019, Skechers has donated more than $8.8 million, helping save and support over 1.7 million animals in need.
Skechers (NYSE:SKX) reported record annual sales of $8.97 billion for 2024, marking a 12.1% year-over-year increase. The company's performance showed strong growth across both wholesale (13.2%) and direct-to-consumer (10.7%) channels. Fourth quarter sales reached $2.21 billion, up 12.8% year-over-year, with wholesale growing 17.5% and direct-to-consumer up 8.4%.
Full-year diluted earnings per share increased 19.2% to $4.16. The company's growth was particularly strong in the United States and Europe, with EMEA sales up 25%. Skechers continued its operational expansion, including distribution centers in North America, China, and Europe. The company also maintained its share repurchase program, buying back $330.1 million worth of Class A common stock in 2024.
Looking ahead to 2025, Skechers projects sales between $9.70 and $9.80 billion and diluted earnings per share between $4.30 and $4.50.
Skechers (NYSE:SKX), the world's third-largest footwear brand with $8 billion in annual sales in 2023, announces its 12th Big Game commercial featuring Andy Reid, coach of the Kansas City Chiefs. The advertisement showcases Reid promoting Skechers Hands Free Slip-ins® while revealing an unexpected side hustle.
The commercial will debut during the FOX broadcast on February 9th, marking Skechers' continued presence in Big Game advertising since 2010. The company's previous campaigns have featured notable personalities including Joe Montana, Tony Romo, Snoop Dogg, Martha Stewart, and Willie Nelson.
Skechers maintains a global presence in 180 countries and territories through department stores, specialty retailers, and approximately 5,300 Skechers retail stores. As a Fortune 500® company, Skechers operates through wholly-owned subsidiaries, joint ventures, and distributors internationally.
Skechers has launched its first-ever Performance store at West Edmonton Mall in Canada, marking a significant expansion in its retail strategy. The 7,500+ square feet flagship location features half-courts for basketball and pickleball, making it the largest among Skechers concept stores worldwide.
The store showcases an extensive range of performance footwear, apparel, and accessories, featuring innovative technologies like Hyper Burst Pro™, Performance FitKnit®, and Arch Fit®. The location includes state-of-the-art digital LED screens and dedicated areas for various sports including golf, soccer, running, and training.
This new retail concept aligns with Edmonton's sports culture and West Edmonton Mall's position as North America's second-largest mall. The store opening was celebrated with NHL legend Paul Bissonnette, highlighting Skechers' growing presence in performance athletics, supported by their roster of elite athletes across multiple sports.
Skechers USA (NYSE: SKX) has scheduled the release of its fourth quarter and full year 2024 financial results after market close on Thursday, February 6, 2025. The company will host a conference call at 4:30 p.m. ET / 1:30 p.m. PT, featuring Chief Operating Officer David Weinberg and Chief Financial Officer John Vandemore.
The conference call will be available live via Internet broadcast on the company's Investor Relations website, with a replay accessible for one year. Skechers, known as The Comfort Technology Company, operates globally in 180 countries through various retail channels, including approximately 5,300 retail stores and their e-commerce platform skechers.com.
Skechers (SKX) has opened a new flagship store in central Prague on Na Příkopě Street, expanding its retail presence in the Czech Republic. The 596-meter store showcases lifestyle footwear, apparel, and accessories for all ages, featuring dedicated Performance walls and the company's signature comfort technologies.
The location, which sees 120,000 daily visitors, represents Skechers' eighth retail location in the Czech Republic. The company reported a 30% increase in EMEA sales for Q3 2024 compared to the previous year. The store features modern design elements, including LED lighting with renewable EU-manufactured biopolymer materials and a video wall.
Skechers (SKX) has received the Footwear News Achievement Awards' Icon for Social Impact Award for its three decades of humanitarian work. The company's philanthropic achievements include:
- Raising $28 million through the Skechers Pier to Pier Friendship Walk for neurodiverse children and education
- Donating 16 million pairs of shoes to children in need through BOBS from Skechers
- Helping 2.2 million shelter animals
- Contributing to disaster relief globally
- Establishing the Friendship Campus for young adults with special needs (planned opening 2026)
- Donating $800,000 to the Nature Conservancy
Skechers has reached a significant charitable milestone, donating $12 million through its BOBS collection since 2015, helping over 2.2 million shelter pets across the US, Canada, UK, and Japan. Through partnerships with Petco Love and its 4,000 animal welfare organizations, the company has provided grants to shelters, offered disaster relief, and supported pet adoption initiatives.
The company's initiatives include the Paws for a Cause Design Scholarship, offering $10,000 scholarships to students whose designs may be featured in the BOBS collection. Skechers' contributions have funded adoption events, vaccinations, and various animal welfare programs through product sales and store register round-ups.
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