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Skechers USA, Inc. (NYSE: SKX) is a globally recognized footwear company that designs, develops, and markets a diverse range of high-performance and lifestyle footwear for men, women, and children. With a portfolio of over 3,000 styles, Skechers caters to a wide audience by combining comfort, innovation, and affordability. The company operates within two primary footwear categories: lifestyle and performance. The lifestyle division includes popular offerings such as Skechers Memory Foam and the charity-driven BOBS from Skechers, while the performance division features technologically advanced footwear like Skechers GOrun and GOwalk.
Skechers' business model is built on a robust dual-channel approach, encompassing wholesale and direct-to-consumer operations. The wholesale segment serves department stores, specialty retailers, and independent outlets globally, while the direct-to-consumer segment operates through company-owned retail stores and e-commerce platforms. This diversified distribution strategy allows Skechers to maintain a strong presence in both domestic and international markets.
Beyond footwear, Skechers extends its brand through licensing agreements for products such as apparel, bags, eyewear, and other accessories, further solidifying its position as a lifestyle brand. The company also employs a targeted multi-channel marketing strategy, leveraging celebrity endorsements from notable figures in sports, music, and entertainment to enhance brand visibility and appeal.
Operating in the competitive footwear industry, Skechers distinguishes itself through its value-driven product offerings, innovative designs, and commitment to quality. Its ability to adapt to global trends and consumer preferences has enabled it to compete effectively against major players such as Nike, Adidas, and Puma. With a focus on delivering comfort and style at accessible price points, Skechers continues to resonate with a diverse customer base worldwide.
Skechers’ success is underpinned by its diversified product portfolio, global distribution network, and strategic marketing initiatives. By addressing the needs of various market segments and consistently innovating, Skechers has established itself as a significant player in the footwear and lifestyle industry.
Skechers (NYSE: SKX), the global footwear leader known as The Comfort Technology Company™, has announced its participation in the UBS Global Consumer and Retail Conference in New York City. Chief Financial Officer John Vandemore will engage in a fireside chat on March 12, 2025, at 5:00 a.m. PT / 8:00 a.m. ET.
The audio presentation will be accessible live and remain available for 90 days on the company's investor relations website. Skechers operates in approximately 180 countries through various channels, including third-party retailers, marketplaces, skechers.com, and roughly 5,300 retail stores. As a Fortune 500® company, Skechers manages its global operations through wholly-owned subsidiaries, joint ventures, and distributors.
Skechers (NYSE:SKX) has expanded its retail presence in Italy with a new concept store on Milan's prestigious Corso Buenos Aires, one of Europe's longest shopping streets. The 294-square-meter store features the company's signature comfort footwear, apparel, and accessories, including Skechers Hands Free Slip-ins® designs and Performance collection.
Located in a high-traffic area receiving 6,900 shoppers per hour, the store showcases modern design elements with LED lighting and renewable EU-manufactured biopolymer materials. The location offers comprehensive product lines enhanced with Skechers' comfort innovations, including Massage Fit®, Arch Fit®, and Max Cushioning® technologies.
The store joins over 40 Skechers retail destinations in Italy, complementing the company's global presence of approximately 5,300 stores across 180 countries and territories.
Skechers (NYSE:SKX) has signed Danish National Team and Brighton & Hove Albion midfielder Matt O'Riley as its first Danish footballer. O'Riley will compete in the Skechers Razor 1.5 Elite boots and serve as the face of Skechers Football in Danish marketing campaigns.
O'Riley, who signed a five-year contract with Brighton in August 2024, joins Skechers' expanding roster of elite athletes including Bayern Munich's Harry Kane and several other professional footballers. The footballer will showcase Skechers' football boot collection, which includes three Elite styles featuring carbon-infused soleplates and custom designs for enhanced performance.
The Skechers Football collection is available through Skechers websites, retail stores, and specialty football retailers worldwide. The company's products are currently distributed in 180 countries through various channels, including approximately 5,300 Skechers retail stores.
Skechers (NYSE: SKX), The Comfort Technology Company™, has announced that Chief Financial Officer John Vandemore will participate in a fireside chat at the Raymond James Institutional Investor Conference. The event is scheduled for March 4, 2025, at 4:30 a.m. PT / 7:30 a.m. ET in Orlando, FL.
The audio portion of the presentation will be accessible live and remain available for 90 days on replay through the company's investor relations website at investors.skechers.com. Skechers, headquartered in Southern California, operates in approximately 180 countries through various channels including third-party retailers, marketplaces, skechers.com, and roughly 5,300 retail stores. As a Fortune 500® company, Skechers offers lifestyle and performance footwear, apparel, and accessories for men, women, and children.
Skechers (SKX) has signed Spanish football star Isco Alarcón, midfielder from Real Betis Balompié, to promote its football boots line. Alarcón is already competing in the Skechers Razor 1.5 Elite, a lightweight speed boot, and will appear in marketing campaigns supporting Skechers Football.
The signing adds to Skechers' growing roster of football athletes, which includes Harry Kane from Bayern Munich and several other professional players. The company's football collection features three Elite styles including the new Electrum Pack, with the Razor and SKX_01 boots available in various configurations. The collection is available through Skechers websites, retail stores, and specialty football retailers worldwide.
Alarcón, known for his technical skills and tactical intelligence, brings significant credibility to the brand, having won five UEFA Champions League titles during his career at Real Madrid before joining Real Betis.
Skechers (NYSE:SKX) has signed Los Angeles Clippers shooting guard Norman Powell to exclusively wear Skechers Basketball footwear. Powell, who will compete in the NBA All-Star Weekend 3-point contest, joins the company's growing roster of basketball athletes wearing the SKX NEXUS™ shoe.
The SKX NEXUS™ is designed for speed, stability, and support, featuring Skechers Move Foam™ technology, breathable mesh upper, lockdown ankle support, and Goodyear® rubber with a torsion-plate for enhanced traction. Powell joins other notable athletes on Team Skechers, including Joel Embiid, Julius Randle, and Josh Green.
This partnership represents another strategic move by the Southern California-based company to expand its presence in basketball, adding to its innovative collection that includes the SKX Resagrip™, SKX Float™, and SKX Reign™ models.
Petco Love, in partnership with BOBS® from Skechers®, has awarded $500,000 to 25 winning animal welfare organizations through their Love Stories campaign. The initiative celebrates successful pet adoptions and their impact on people's lives.
The grand prize of $100,000 was awarded to Animal Rescue League of Iowa for Amy and Murray's story, featuring a senior cat therapy team that visits senior centers and treatment facilities. Other winning grants ranged from $10,000 to $100,000, with winners receiving BOBS® footwear and Petco shopping sprees.
The campaign, which accepted submissions in August and September, introduced new formats including written stories and social media video links. Since 2013, over 25,000 adopters have shared their stories through this initiative, resulting in $8 million in grants to animal welfare organizations. Through their partnership since 2019, Skechers has donated more than $8.8 million, helping save and support over 1.7 million animals in need.
Skechers (NYSE:SKX) reported record annual sales of $8.97 billion for 2024, marking a 12.1% year-over-year increase. The company's performance showed strong growth across both wholesale (13.2%) and direct-to-consumer (10.7%) channels. Fourth quarter sales reached $2.21 billion, up 12.8% year-over-year, with wholesale growing 17.5% and direct-to-consumer up 8.4%.
Full-year diluted earnings per share increased 19.2% to $4.16. The company's growth was particularly strong in the United States and Europe, with EMEA sales up 25%. Skechers continued its operational expansion, including distribution centers in North America, China, and Europe. The company also maintained its share repurchase program, buying back $330.1 million worth of Class A common stock in 2024.
Looking ahead to 2025, Skechers projects sales between $9.70 and $9.80 billion and diluted earnings per share between $4.30 and $4.50.
Skechers (NYSE:SKX), the world's third-largest footwear brand with $8 billion in annual sales in 2023, announces its 12th Big Game commercial featuring Andy Reid, coach of the Kansas City Chiefs. The advertisement showcases Reid promoting Skechers Hands Free Slip-ins® while revealing an unexpected side hustle.
The commercial will debut during the FOX broadcast on February 9th, marking Skechers' continued presence in Big Game advertising since 2010. The company's previous campaigns have featured notable personalities including Joe Montana, Tony Romo, Snoop Dogg, Martha Stewart, and Willie Nelson.
Skechers maintains a global presence in 180 countries and territories through department stores, specialty retailers, and approximately 5,300 Skechers retail stores. As a Fortune 500® company, Skechers operates through wholly-owned subsidiaries, joint ventures, and distributors internationally.
Skechers has launched its first-ever Performance store at West Edmonton Mall in Canada, marking a significant expansion in its retail strategy. The 7,500+ square feet flagship location features half-courts for basketball and pickleball, making it the largest among Skechers concept stores worldwide.
The store showcases an extensive range of performance footwear, apparel, and accessories, featuring innovative technologies like Hyper Burst Pro™, Performance FitKnit®, and Arch Fit®. The location includes state-of-the-art digital LED screens and dedicated areas for various sports including golf, soccer, running, and training.
This new retail concept aligns with Edmonton's sports culture and West Edmonton Mall's position as North America's second-largest mall. The store opening was celebrated with NHL legend Paul Bissonnette, highlighting Skechers' growing presence in performance athletics, supported by their roster of elite athletes across multiple sports.
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