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Skechers U.S.A., Inc. (symbol: SKX) is a global leader in the high-performance and lifestyle footwear industry, boasting a two-billion-dollar market presence. The company designs, develops, and markets over 3,000 styles catering to men, women, and children. Skechers' achievements are deeply rooted in its dedicated employees, high-quality and diverse product offerings, and extensive domestic and international distribution channels. The company's success is further amplified by its targeted multi-channel marketing strategies.
Skechers operates through two main footwear categories:
- Lifestyle Division: This includes popular lines like Skechers Memory Foam and BOBS from Skechers, a charity initiative.
- Skechers Performance: Featuring the well-known Skechers GOrun and Skechers GOwalk footwear, designed for athletic and casual wear.
In addition to footwear, Skechers has expanded its brand through licensing agreements to offer a wide range of products, including apparel, bags, eyewear, and more. The company's products are available through various sales channels such as department and specialty stores, athletic and independent retailers, boutiques, and internet retailers.
Endorsements from celebrities like Ringo Starr, Demi Lovato, Kelly Brook, Brooke Burke-Charvet, Joe Montana, Joe Namath, and Pete Rose bolster the brand's appeal and visibility in the market.
Skechers' operations are divided into two segments: Wholesale and Direct-to-Consumer, with the Wholesale segment generating the maximum revenue. This strategic segmentation allows the company to efficiently manage its vast array of products and distribution channels.
With continuous innovation and expansion, Skechers remains a significant player in the global footwear market, known for its commitment to quality and customer satisfaction.
Skechers has launched its first-ever Performance store at West Edmonton Mall in Canada, marking a significant expansion in its retail strategy. The 7,500+ square feet flagship location features half-courts for basketball and pickleball, making it the largest among Skechers concept stores worldwide.
The store showcases an extensive range of performance footwear, apparel, and accessories, featuring innovative technologies like Hyper Burst Pro™, Performance FitKnit®, and Arch Fit®. The location includes state-of-the-art digital LED screens and dedicated areas for various sports including golf, soccer, running, and training.
This new retail concept aligns with Edmonton's sports culture and West Edmonton Mall's position as North America's second-largest mall. The store opening was celebrated with NHL legend Paul Bissonnette, highlighting Skechers' growing presence in performance athletics, supported by their roster of elite athletes across multiple sports.
Skechers USA (NYSE: SKX) has scheduled the release of its fourth quarter and full year 2024 financial results after market close on Thursday, February 6, 2025. The company will host a conference call at 4:30 p.m. ET / 1:30 p.m. PT, featuring Chief Operating Officer David Weinberg and Chief Financial Officer John Vandemore.
The conference call will be available live via Internet broadcast on the company's Investor Relations website, with a replay accessible for one year. Skechers, known as The Comfort Technology Company, operates globally in 180 countries through various retail channels, including approximately 5,300 retail stores and their e-commerce platform skechers.com.
Skechers (SKX) has opened a new flagship store in central Prague on Na Příkopě Street, expanding its retail presence in the Czech Republic. The 596-meter store showcases lifestyle footwear, apparel, and accessories for all ages, featuring dedicated Performance walls and the company's signature comfort technologies.
The location, which sees 120,000 daily visitors, represents Skechers' eighth retail location in the Czech Republic. The company reported a 30% increase in EMEA sales for Q3 2024 compared to the previous year. The store features modern design elements, including LED lighting with renewable EU-manufactured biopolymer materials and a video wall.
Skechers (SKX) has received the Footwear News Achievement Awards' Icon for Social Impact Award for its three decades of humanitarian work. The company's philanthropic achievements include:
- Raising $28 million through the Skechers Pier to Pier Friendship Walk for neurodiverse children and education
- Donating 16 million pairs of shoes to children in need through BOBS from Skechers
- Helping 2.2 million shelter animals
- Contributing to disaster relief globally
- Establishing the Friendship Campus for young adults with special needs (planned opening 2026)
- Donating $800,000 to the Nature Conservancy
Skechers has reached a significant charitable milestone, donating $12 million through its BOBS collection since 2015, helping over 2.2 million shelter pets across the US, Canada, UK, and Japan. Through partnerships with Petco Love and its 4,000 animal welfare organizations, the company has provided grants to shelters, offered disaster relief, and supported pet adoption initiatives.
The company's initiatives include the Paws for a Cause Design Scholarship, offering $10,000 scholarships to students whose designs may be featured in the BOBS collection. Skechers' contributions have funded adoption events, vaccinations, and various animal welfare programs through product sales and store register round-ups.
Skechers (NYSE: SKX) announced that Chief Financial Officer John Vandemore will participate in a fireside chat at the Morgan Stanley Global Consumer & Retail Conference in New York City on Tuesday, December 3, 2024, at 5:45 a.m. PT / 8:45 a.m. ET. The audio portion will be available live and accessible for 90 days on the company's investor website.
Skechers, a Fortune 500® company based in Southern California, designs and markets footwear, apparel, and accessories globally. Their products are available in approximately 180 countries through retailers, marketplaces, and about 5,300 Skechers retail stores, as well as direct-to-consumer via skechers.com.
Skechers (SKX) announces NFL Champion Head Coach Andy Reid as the newest ambassador for their Hands Free Slip-ins footwear collection. Reid is currently starring in a print campaign highlighting the comfort and convenience of the brand's innovative footwear line, with additional campaign phases planned for 2025. As head coach of the Kansas City Chiefs, Reid brings significant credibility to the brand with his impressive NFL career record of 294-161-1 and three Super Bowl championships. He joins a roster of notable Skechers ambassadors including Snoop Dogg, Martha Stewart, and various professional athletes.
Skechers (NYSE:SKX) announced plans to relocate its European Distribution Center (EDC) to a larger 200,000-square-meter facility in Liège, Belgium. The move, scheduled to begin in 2028, aims to support the brand's strategic expansion across Europe following a 30% sales increase in Q3 2024. The new state-of-the-art facility will be located near Liège Airport and major highways, featuring BREEAM: Excellent certification and renewable energy features. The expansion is expected to increase shipping capacity, improve operational efficiency, and create additional employment opportunities. The EDC serves Skechers' European operations, including e-commerce, retail stores, and third-party retailers.
Skechers achieved record-breaking success at its 16th Pier to Pier Friendship Walk, raising over $3.4 million, surpassing its $2.5 million goal. The event, co-sponsored by Nickelodeon, attracted nearly 22,000 registrants and has now raised more than $27 million in total for children with special needs, public schools, and college scholarships. The funds support the future Friendship Campus, a $55 million facility opening in 2026, offering vocational programs and life skills training. The Walk's proceeds also help reduce class sizes, update school facilities, and provide college scholarships, having donated over $1.1 million in scholarships to date.
Skechers (NYSE:SKX) reported record third quarter 2024 results with sales reaching $2.35 billion, a 15.9% increase year-over-year. Wholesale sales grew 20.6% while Direct-to-Consumer sales increased 9.6%. The company achieved significant regional growth with EMEA up 30%, Americas up 14%, and Asia Pacific up 7%. Diluted earnings per share rose 35.5% to $1.26, with net earnings of $193.2 million. Gross margin was 52.1%, down 80 basis points. The company repurchased $90.0 million of Class A common stock and maintains a positive outlook, projecting full-year 2024 sales between $8.925 and $8.975 billion.