Tanger Outlets Launches Virtual Shopper Concierge Service

Rhea-AI Summary

Tanger Factory Outlet Centers, Inc. announced the launch of a new Virtual Shopper program, allowing customers to shop remotely through personal associates. This initiative is designed to enhance customer engagement and drive sales for retail partners amid the ongoing COVID-19 pandemic.

Consumers can fill out a virtual shopping form detailing their preferences, with associates shopping on their behalf. The service is available at no cost and includes options for curbside pick-up or home delivery, covering Tanger's extensive portfolio across the U.S. and Canada.

Positive

• Launch of the Virtual Shopper program enhances customer engagement and supports sales for retailers.
• Provides shoppers with personalized, no-cost shopping assistance, expanding their shopping options.
• Offers convenience with curbside pick-up and home delivery options, appealing to customers hesitant to shop in person.

Negative

• None.

GREENSBORO, N.C., June 23, 2020 /PRNewswire/ -- Today, Tanger Factory Outlet Centers, Inc., a leader in the outlet industry, announced the launch of an innovation to the outlet shopping experience, a virtual shopping concierge service that gives shoppers the best of outlet shopping without leaving home.

"The Virtual Shopper program will open a new lane of engagement, driving sales to our retail partners, while also expanding shopping opportunities for our customers," said Steven B. Tanger, CEO of Tanger Outlets. "Given the ever-changing landscape related to the COVID-19 pandemic, constant innovation is more critical than ever before when it comes to serving retailers and customers. The Virtual Shopper program is part of the solution and one of our new initiatives to support the ecommerce and omni-channel ecosystem."

Through Tanger's new 'Virtual Shopper' program, shoppers can now shop remotely for their favorite brands, styles and outlet value deals across multiple retailers via onsite shopping specialists and stylists. The new program serves to drive in-store sales for brands and retailers, functioning as a digital, service-minded extension of the brick-and-mortar retail experience.

The Virtual Shopper program provides a range of services, from finding a specific product to customer styling, all at no cost to shoppers. It also gives shoppers the ability to access Tanger's entire portfolio, not just the center nearest them.

"Now, more than ever, it's critical for Tanger to come up with new and innovative ways to meet the needs of our shoppers and retailers," said Stephen Yalof, COO and President of Tanger Outlets. "Our Virtual Shopper program gives shoppers an insider VIP experience by connecting them with a personal Tanger associate that knows the hottest and best deals as well as new product launches offered in each store. With the wellbeing of our customers being a top priority, we wanted to provide more options for those who may not be ready to visit us in-person but still want to experience the fun and savings Tanger has to offer."

Shoppers simply fill out a virtual shopping form, detailing their preferences, explore their favorite brands and share the items they want with their personal shopper, who then shops in-store at Tanger Outlets on their behalf. After selecting their products, shoppers can either opt for curbside pick-up or have the items delivered to their home. Tanger shoppers have access to locations in the U.S. and Canada and over 2,800 stores to find exactly what they're looking for.  

In addition to the new Virtual Shopper program, Tanger Outlets is open for in-person shopping in accordance with local, state and CDC regulations, having implemented a wide range of safety protocols in response to the COVID-19 pandemic. With many brands now offering curbside pick-up, Tanger also established convenient locations around each center where shoppers can pick up items from multiple retailers.

About Tanger Factory Outlet Centers, Inc.: 
Tanger Factory Outlet Centers, Inc. (NYSE: SKT), is a publicly-traded REIT headquartered in Greensboro, North Carolina that presently operates and owns, or has an ownership interest in, a portfolio of 39 upscale outlet shopping centers. Tanger's operating properties are located in 20 states and in Canada, totaling approximately 14.3 million square feet, leased to over 2,800 stores which are operated by more than 510 different brand name companies. The Company has more than 39 years of experience in the outlet industry. Tanger Outlet Centers continue to attract more than 181 million visitors annually. For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company's website at -1%26h%3D2911835690%26u%3Dhttp%253A%252F%252Fwww.tangeroutlets.com%252F%26a%3Dwww.tangeroutlets.com&a=www.tangeroutlets.com" rel="nofollow">www.tangeroutlets.com.

Media Contact Information

Quentin Pell VP
Corporate Communications and Enterprise Risk Management
336-834-6827                                    
quentin.pell@tangeroutlets.com

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SOURCE Tanger Outlets

FAQ

What is the Virtual Shopper program by Tanger Factory Outlet Centers (SKT)?

The Virtual Shopper program allows shoppers to engage with personal associates to shop remotely for their favorite brands and products, enhancing the outlet shopping experience.

How does the Virtual Shopper service affect sales for retailers associated with SKT?

The service is designed to drive in-store sales for retail partners by providing an innovative shopping method that connects online consumers with physical stores.

What shopping options are available through the Virtual Shopper program for SKT customers?

Customers can choose between curbside pick-up or home delivery for their selected items, making shopping more convenient.

Is there any cost for customers to use the Virtual Shopper program at Tanger Outlets (SKT)?

No, the Virtual Shopper service is provided at no cost to shoppers.

How does Tanger Outlets ensure safety during in-person shopping amid COVID-19?

Tanger Outlets has implemented a wide range of safety protocols in compliance with local, state, and CDC regulations.