SKF extends involvement in Gothia Cup, which this year attracts a record number of teams

Rhea-AI Summary

SKF has renewed its partnership with the Gothia Cup for an additional three years, extending its involvement to over 20 years. This year, the tournament is seeing unprecedented interest with more than 1,700 teams registered from over 60 countries, marking a record participation. The Gothia Cup will take place from July 16-22, 2023, and SKF's sponsorship includes the Meet the World initiative, allowing underprivileged youth to join the tournament. Over 5,000 young players have fulfilled their dreams of competing at this prestigious event through this initiative. SKF emphasizes the importance of sports in fostering global connections and community engagement.

Positive

• Extended partnership with Gothia Cup for an additional three years.
• Record participation this year with over 1,700 teams registered.
• Over 5,000 young players have benefited from the Meet the World initiative.

Negative

• None.

SKF extends its involvement in the Gothia Cup by continuing as main partner for another three years. This year, there is a record interest in the world's largest youth tournament with more than 1,700 teams registered from over 60 countries

GOTHENBURG, Sweden, April 12, 2023 /PRNewswire/ -- After several years of pandemic and travel restrictions, the interest in Gothia Cup is now stronger than ever. With three months to go until this year's tournament, over 1,700 teams from more than 60 countries have registered and the youth tournament is heading for an "all time high" in the number of participating teams.

Through an extended sponsorship agreement, SKF's involvement in the world's largest youth football event will extend over 20 years.

With the Meet the World initiative, SKF gives hundreds of young people from around the world a chance to participate in the Gothia Cup every year through local qualification tournaments. Local teams in about twenty countries, that otherwise would not have been able to pay for their participation in the Gothia Cup, qualify for this year's tournament during the spring and are welcomed to Gothenburg to experience a fantastic week of football, friendship, and passion.  

Over the years, SKF has through the Meet the World tournaments realized the dream of over 5,000 players to play the world's largest youth tournament in Gothenburg.

Rickard Gustafson, President and CEO at SKF, says: "Gothia Cup is one of the world's premier sporting events. We are really proud to be involved in contributing to that many more young people have the opportunity to practice sports, learn from each other and, of course, at the same time position Gothenburg as a global meeting point."

Anders Albertsson, Event Manager at Gothia Cup, says: "It means a lot to Gothia Cup that SKF continues as main partner for the tournament. Our long-standing collaboration has been so successful thanks to SKF sharing our passion for spreading joy and belief in the future among young people – everything we can create through football, both in everyday life in local communities around the world, and in Gothenburg every summer when we together create the world's largest meeting place for young people."

This year's Gothia Cup will take place from 16–22 July.

For further information, please contact:
PRESS: Carl Bjernstam, Acting SKF Media & Press Director
tel: 46 31-337 2517; mobile: 46 722-201 893; e-mail: carl.bjernstam@skf.com

INVESTOR RELATIONS: Patrik Stenberg, Head of Investor Relations
tel: 46 31-337 2104; mobile: 46 705-472 104; patrik.stenberg@skf.com

The following files are available for download:

https://mb.cision.com/Main/637/3749157/1977321.pdf	20230412 SKF extends involvement in Gothia Cup, which this year attracts a record number of teams
https://news.cision.com/skf/i/gothia-cup-1,c3165687	gothia cup 1
https://news.cision.com/skf/i/gothia-cup-2,c3165688	gothia cup 2
https://news.cision.com/skf/i/skf-gothia-cup-3,c3165825	SKF Gothia Cup 3

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SOURCE SKF

FAQ

What is SKF's involvement with the Gothia Cup?

SKF has extended its partnership with the Gothia Cup for another three years, marking over 20 years of involvement.

How many teams are participating in this year's Gothia Cup?

This year's Gothia Cup has a record participation of over 1,700 teams from more than 60 countries.

What is the Meet the World initiative by SKF?

The Meet the World initiative allows underprivileged youth from around 20 countries to qualify and participate in the Gothia Cup.

When is the Gothia Cup taking place in 2023?

The Gothia Cup will take place from July 16 to July 22, 2023.