Safety Shot Expands Operations to the Northeast

Rhea-AI Summary

Safety Shot has announced its strategic expansion to the Northeast U.S., focusing on New York City, Long Island, and the Hamptons.

This launch, timed for the pre-summer months, aims to increase brand presence through partnerships with high-volume liquor stores, bodegas, bars, and restaurants. The company will also collaborate with market experts boasting over three decades of industry experience.

Josh Wagner, Safety Shot’s Chief Revenue Officer and former Head of Sales at Anheuser Busch InBev, will lead the initiative. The expansion will begin with GoPuff locations across the targeted regions.

This marks the first phase of a broader distribution rollout throughout the Northeast.

Positive

• Strategic expansion to key Northeast markets, increasing brand presence.
• Partnership with experienced market experts to guide the launch.
• Leadership by Josh Wagner, an executive with significant industry experience.
• Initial target regions include high-demand areas like NYC, Long Island, and the Hamptons.
• Launch timed ahead of summer, aligning with a period of heightened consumer demand.
• Partnership with GoPuff, ensuring visibility and accessibility in target regions.

Negative

• Costs and resources required for expansion could strain financials.
• Potential competitive pressure in saturated markets of NYC and Long Island.
• Uncertainties associated with establishing a new foothold in a different region.

The Company Will Launch in New York City, Long Island and The Hamptons Ahead of The Summer Months

JUPITER, FL, May 14, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), announced today its strategic expansion to the Northeast regions of the United States. This launch marks a significant milestone in the Company’s rapid growth trajectory, with a primary focus in expanding a brand presence in key markets including New York City, Long Island and the Hamptons.

The expansion strategy will prioritize engaging with high-volume liquor stores, bodegas, bars and restaurants, aiming to meet a diverse customer base across channels. This targeted approach reflects the brand’s intent to establish access for its consumers to meet them where they are.

To facilitate the expansion, Safety Shot has forged a strategic partnership with seasoned market experts with over three decades of experience in the industry. These relationships will help guide the Company through a successful launch into the Northeast, establishing a strong foothold in the region and introducing Safety Shot’s innovative product to a broader audience.

Safety Shot’s Chief Revenue Officer, Josh Wagner, brings invaluable experience and insight towards this expansion having previously led the U.S. market as the former Head of Sales liquor channel and independents for Anheuser Busch InBev. His insight will be instrumental in driving success of the Company’s expansion efforts.

“This expansion represents a significant opportunity for Safety Shot as we continue to broaden our reach and impact,” said Mr. Wagner. “Establishing our presence in these key markets ahead of the summer kick off puts us in a position to capture brand recognition during a surge of heightened demand. We’re excited to introduce Safety Shot to the Northeast and pave the way for long-term success and growth in the region.”

The announcement marks the first phase of a comprehensive distribution rollout across the entire Northeast region. Safety Shot will enter the Northeast market at GoPuff locations throughout New York City, Long Island, and The Hamptons, with additional regions to follow.

For more information, visit www.drinksafetyshot.com.

About Safety Shot, Inc

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Media and Investor Contact:

Autumn Communications
Jessica Weinberger
Phone: 916-677-7495
Email: shot@autumncommunications.com

Medon Michaelides
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com

FAQ

What is the focus of Safety Shot's expansion?

Safety Shot is expanding to the Northeast U.S., focusing on New York City, Long Island, and the Hamptons.

When is Safety Shot launching in the Northeast?

Safety Shot will launch in the Northeast ahead of the summer months.

Which markets will Safety Shot target for its expansion?

The company will target high-volume liquor stores, bodegas, bars, and restaurants in New York City, Long Island, and the Hamptons.

Who is leading Safety Shot's expansion to the Northeast?

Josh Wagner, Safety Shot’s Chief Revenue Officer and former Head of Sales at Anheuser Busch InBev, is leading the expansion.

What strategic partnerships has Safety Shot formed for its Northeast expansion?

Safety Shot has partnered with seasoned market experts with over three decades of experience to guide the expansion.

Where will Safety Shot's products be available in the Northeast?

Safety Shot's products will be available at GoPuff locations throughout New York City, Long Island, and the Hamptons.