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Sweetgreen Opens Second North Carolina Location in Raleigh

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Sweetgreen (SG) announced the opening of its second North Carolina location in North Hills, Raleigh, following its recent Charlotte opening. The new restaurant, located at 4158 Main St., will accommodate 38 indoor and 12 outdoor diners. The location will feature the company's signature salads, warm bowls, and protein plates, including their new Fall Harvest menu items featuring local ingredients from North Carolina suppliers like Goat Lady Dairy and Watkins Farms. For the opening day on October 29, Sweetgreen will partner with the Food Bank of Central & Eastern North Carolina, donating one meal for every meal purchased.

Sweetgreen (SG) ha annunciato l'apertura della sua seconda sede nella Carolina del Nord a North Hills, Raleigh, dopo l'apertura recente a Charlotte. Il nuovo ristorante, situato al 4158 Main St., potrà ospitare 38 ospiti all'interno e 12 all'esterno. La location offrirà le insalate iconiche dell'azienda, ciotole calde e piatti proteici, inclusi i nuovi piatti del menu di raccolto autunnale con ingredienti locali forniti da fornitori della Carolina del Nord come Goat Lady Dairy e Watkins Farms. Per il giorno dell'apertura, il 29 ottobre, Sweetgreen collaborerà con il Food Bank of Central & Eastern North Carolina, donando un pasto per ogni pasto acquistato.

Sweetgreen (SG) anunció la apertura de su segunda ubicación en Carolina del Norte en North Hills, Raleigh, siguiendo su reciente apertura en Charlotte. El nuevo restaurante, ubicado en 4158 Main St., podrá acomodar a 38 comensales en interiores y 12 en exteriores. La ubicación ofrecerá las ensaladas emblemáticas de la compañía, tazones calientes y platos de proteínas, incluyendo nuevos elementos del menú de Cosecha de Otoño con ingredientes locales de proveedores de Carolina del Norte como Goat Lady Dairy y Watkins Farms. Para el día de apertura, el 29 de octubre, Sweetgreen se asociará con el Banco de Alimentos de Carolina del Centro y Este, donando una comida por cada comida comprada.

Sweetgreen (SG)는 최근 샬럿에 이어 노스 캐롤라이나주 래일리의 노스 힐즈에 두 번째 매장을 열었다고 발표했습니다. 새로운 레스토랑은 4158 메인 스트리트에 위치하며 실내 38명, 야외 12명을 수용할 수 있습니다. 이 매장은 회사의 시그니처 샐러드, 따뜻한 볼, 단백질 접시를 제공하며, 노스 캐롤라이나 공급업체인 Goat Lady Dairy와 Watkins Farms의 지역 재료를 사용한 새로운 가을 수확 메뉴 항목이 포함됩니다. 10월 29일 개장일에는 Sweetgreen이 중앙 및 동부 노스 캐롤라이나 식품 은행과 파트너십을 맺어, 구매한 식사마다 한 끼의 식사를 기부할 것입니다.

Sweetgreen (SG) a annoncé l'ouverture de son deuxième emplacement en Caroline du Nord à North Hills, Raleigh, suite à son ouverture récente à Charlotte. Le nouveau restaurant, situé au 4158 Main St., pourra accueillir 38 convives à l'intérieur et 12 à l'extérieur. L'emplacement proposera les salades emblématiques de l'entreprise, des bols chauds et des plats protéinés, y compris de nouveaux éléments du menu de la récolte d'automne avec des ingrédients locaux de fournisseurs de Caroline du Nord comme Goat Lady Dairy et Watkins Farms. Pour la journée d'ouverture du 29 octobre, Sweetgreen s'associera avec la Banque alimentaire du Centre et de l'Est de la Caroline du Nord, faisant don d'un repas pour chaque repas acheté.

Sweetgreen (SG) hat die Eröffnung seiner zweiten Niederlassung in North Carolina in North Hills, Raleigh, nach der kürzlichen Eröffnung in Charlotte bekannt gegeben. Das neue Restaurant, das sich in der 4158 Main St. befindet, wird 38 Gäste im Innenbereich und 12 im Außenbereich aufnehmen können. Der Standort wird die charakteristischen Salate des Unternehmens, warme Schalen und Proteinplatten anbieten, einschließlich der neuen Herbsternte-Menüartikel mit lokalen Zutaten von Lieferanten aus North Carolina wie Goat Lady Dairy und Watkins Farms. Zum Eröffnungstag am 29. Oktober wird Sweetgreen mit der Food Bank of Central & Eastern North Carolina zusammenarbeiten und für jede gekaufte Mahlzeit eine Mahlzeit spenden.

Positive
  • Expansion into new market with second North Carolina location
  • Partnership with local suppliers strengthening supply chain
  • Community engagement through food bank partnership
Negative
  • None.

Insights

The opening of a second North Carolina location represents minimal material impact on Sweetgreen's overall business operations and financial performance. While geographic expansion shows continued execution of growth strategy, a single store opening is not significant enough to move the needle for a company with $4.4B market cap and hundreds of locations nationwide.

The focus on local partnerships with farmers and food banks demonstrates good operational execution but doesn't materially affect financials. The location choice in Raleigh's North Hills area targets an affluent demographic aligned with Sweetgreen's premium positioning, though the small 50-person total capacity suggests modest revenue potential for this individual store.

The fast-casual chain will bring its fresh salads, bowls and protein plates to the Triangle

RALEIGH, N.C.--(BUSINESS WIRE)-- Today, Sweetgreen, the mission-driven restaurant brand connecting more people to real food, announced the opening of its second North Carolina location in North Hills in Raleigh at 4158 Main St. The new location arrives on the heels of Sweetgreen’s recent Charlotte opening, signaling continued growth and thoughtful expansion in the Carolinas.

Sweetgreen brings its fresh salads, bowls and protein plates to the Triangle. (Photo: Business Wire)

Sweetgreen brings its fresh salads, bowls and protein plates to the Triangle. (Photo: Business Wire)

“We’re thrilled by the community’s excitement for Sweetgreen’s first Raleigh location,” said Jonathan Neman, Co-founder and CEO of Sweetgreen. “Raleigh’s connection to local farming really aligns with our commitment to fresh, sustainable ingredients. We’re looking forward to being part of a city that values quality and supports local growers.”

Since its inception in 2007, Sweetgreen has prioritized sourcing quality, sustainable ingredients and fresh produce. Its menu of salads, warm bowls, protein plates and sides feature fan-favorites such as the Harvest Bowl and Crispy Rice Bowl, alongside protein-packed plates like the Miso Glazed Salmon and Caramelized Garlic Steak.

Sweetgreen’s Raleigh opening follows the brand’s latest menu launch: Fall Harvest. The seasonal menu features three limited-time-only menu items with the new, air-fried Maple Glazed Brussels Sprouts: the Autumn Harvest Bowl, Maple Glazed Brussels + Chicken protein plate and the Maple Glazed Brussels + Sweet Potatoes side. Each new entree features select local ingredients, including goat cheese from Goat Lady Dairy and sweet potatoes from farmer Randall Watkins of Watkins Farms.

“As a third-generation farmer and one of the youngest certified organic farmers in North Carolina, my family’s commitment goes beyond just growing organic produce—we’re focused on promoting health in our communities. Building trust with partners is essential, and Sweetgreen aligns perfectly with our mission of sustainability and providing the freshest food possible,” says Randall Watkins, owner of Watkins Farm. “We’re proud to work with a brand that’s paving the way for the next generation of farmers to thrive.”

With a deep commitment to the communities it serves, Sweetgreen is proud to partner with the Food Bank of Central & Eastern North Carolina for its Raleigh opening to give back. The Food Bank of Central & Eastern North Carolina works together with 700+ partner programs across 34 counties to overcome hunger and create an environment where everyone in North Carolina can thrive. For every meal purchased on opening day, Sweetgreen will donate a meal to the Food Bank of Central & Eastern North Carolina to nourish people in Raleigh experiencing food insecurity.

To celebrate the North Hills opening, Sweetgreen is throwing a kick-off party on opening day, Tuesday, October 29 from 10:30 AM to 1:30 PM. The community is invited to join for a day of celebration and giveaways, including live music by Paige King Johnson, an exclusive sweet potato ice cream created by Two Roosters and Sweetgreen’s local supplier Happy Dirt Produce, goat cheese tastings from Goat Lady Dairy, a coffee bar by Camino Coffee Cart, and kids hats from Sweetgreen, all while supplies last.

The North Hills space will accommodate up to 38 diners inside and 12 diners on the restaurant's patio. For pick-up or delivery options, customers can visit order.sweetgreen.com, or download the Sweetgreen app. Located at 4158 Main at North Hills St, Suite 103, Sweetgreen North Hills will be open daily from 10:00 AM to 9:00 PM.

About Sweetgreen:

Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 230 locations across the United States, and its vision is to lead the next generation of restaurants and lifestyle brands built on quality, community and innovation.

To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X.

Sweetgreen Contact, Media

press@sweetgreen.com

Sweetgreen Contact, Investor Relations:

Rebecca Nounou

ir@Sweetgreen.com

Source: Sweetgreen

FAQ

When is Sweetgreen (SG) opening its new Raleigh location?

Sweetgreen is opening its Raleigh location on Tuesday, October 29, 2023, at 4158 Main St. in North Hills.

What is Sweetgreen's (SG) seating capacity at the new Raleigh location?

The new Raleigh location will accommodate 38 diners inside and 12 diners on the restaurant's patio.

What local partnerships does Sweetgreen (SG) have in North Carolina?

Sweetgreen partners with local suppliers including Goat Lady Dairy for goat cheese and Watkins Farms for sweet potatoes.

What is Sweetgreen's (SG) charitable initiative for the Raleigh opening?

For every meal purchased on opening day, Sweetgreen will donate a meal to the Food Bank of Central & Eastern North Carolina.

Sweetgreen, Inc.

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