sweetgreen Launches Desserts

Rhea-AI Summary

sweetgreen has launched a new dessert category, debuting with the Crispy Rice Treat, made from gluten-free grains, honey date caramel, and roasted sunflower seeds. This innovative product aims to address the market demand for healthy desserts, with nearly 45% of diners ordering dessert when eating out. The launch, conceptualized with Chef Malcolm Livingston II, includes promotions like 'Free Dessert Friday' on November 11 and an online offer from November 28 to December 4. The treat is priced at $2.95 and available via the sweetgreen app and restaurants nationwide.

Positive

• Launch of new dessert category addresses demand for healthier options.
• Collaboration with Chef Malcolm Livingston II enhances product quality.
• Promotions like 'Free Dessert Friday' drive customer engagement and sales.

Negative

• None.

sweetgreen Satisfies Customers’ Sweet Tooth with a Healthy, Whole Grain Crispy Rice Treat

LOS ANGELES--(BUSINESS WIRE)-- Today, sweetgreen, the mission-driven restaurant brand serving healthy food at scale, announced the launch of its brand new dessert category, with its first offering being the Crispy Rice Treat.

sweetgreen launches desserts (Photo: Business Wire)

Made with gluten free grains (organic brown rice, quinoa and puffed millet), butter and roasted sunflower seeds, and naturally sweetened with honey date caramel, this elevated version of a classic sweet treat was conceptualized in partnership with sweetgreen’s first-ever Chef-In-Residence, Malcolm Livingston II.

With nearly 45% of consumers ordering dessert while dining out and a lack of variety when it comes to offerings that are delicious but also healthy, sweetgreen recognized this whitespace and began iterating and testing in their test kitchen two years ago to create the perfect sweet bite to satisfy cravings.

“This is a new category for us, and working with Malcolm has been the key to creating a healthy yet craveable take on this nostalgic treat,” said sweetgreen co-founder and Chief Concept Officer, Nicolas Jammet. “We hope the Crispy Rice Treat provides a sweet moment for our customers after enjoying some of our more savory dishes.”

Chef Malcolm comes to sweetgreen with an extensive background in pastry at renowned restaurants such as Le Cirque, Per Se, wd~50 and noma, the five-time winner of the title “World's Best Restaurant.” Malcolm also hosted an online cooking series with his 6-year old daughter, Elli, who co-stars in the social media promotional assets for Crispy Rice Treat. As sweetgreen’s first Chef-In-Residence, he will continue to collaborate with sweetgreen’s test kitchen as they expand their menu offerings.

“sweetgreen is a brand that values quality of ingredients first, something I admire from a restaurant that serves food on a large scale, and it’s what drew me to want to create this dessert with their team,” added Chef Malcolm.

To round out the national campaign, sweetgreen tapped digital artists, gabbois and pablo.rochat, for their signature style loved by millions of fans. With the Crispy Rice Treat as their subject, the inspired social content plays into their unique world of tech, humor and the ordinary.

This Friday, November 11, sweetgreen will host ‘Free Dessert Friday’ for the first in-store customers to receive a free Crispy Rice Treat with a minimum purchase of $9.95, while supplies last. sweetgreen will also run a promotion from November 28 to December 4 where sg digital customers can get a Crispy Rice Treat for one dollar with any order placed online of $9.95+. Crispy Rice Treat is now available to purchase at restaurants across the nation and via the sweetgreen app and website for $2.95.

About sweetgreen:

sweetgreen (NYSE: SG) passionately believes that real food should be convenient and accessible to everyone. Every day their team members create plant-forward, seasonal, and earth-friendly meals from fresh ingredients and produce that prioritizes organic, regenerative, and local sourcing. sweetgreen strongly believes in harnessing the power of technology to enhance the customer experience to meet their customers where they are. sweetgreen’s strong food ethos and investment in local communities have enabled them to grow into a national brand with a mission to build healthier communities by connecting people to real food. To learn more about sweetgreen and its menu, visit www.sweetgreen.com. Follow sweetgreen on Instagram, Facebook and Twitter @sweetgreen.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221107005248/en/

sweetgreen Contact, Media:

Maude Michel, sweetgreen

maude.michel@sweetgreen.com

sweetgreen Contact, Investor Relations:

Rebecca Nounou

ir@sweetgreen.com

Source: sweetgreen

FAQ

What is the new product launched by sweetgreen on November 11, 2023?

sweetgreen launched the Crispy Rice Treat as part of its new dessert category.

What promotions is sweetgreen offering for the Crispy Rice Treat?

sweetgreen is offering 'Free Dessert Friday' on November 11 and an online promotion from November 28 to December 4.

How much does the Crispy Rice Treat cost?

The Crispy Rice Treat is priced at $2.95.

What ingredients are in sweetgreen's Crispy Rice Treat?

The treat is made with gluten-free grains, honey date caramel, and roasted sunflower seeds.

Why did sweetgreen create a dessert category?

Sweetgreen aimed to meet the demand for healthier dessert options, as nearly 45% of consumers order dessert while dining out.