Welcome to our dedicated page for Sweetgreen news (Ticker: SG), a resource for investors and traders seeking the latest updates and insights on Sweetgreen stock.
Sweetgreen, Inc. (NYSE: SG) generates a steady stream of news as a mission-driven restaurant brand focused on real food, menu innovation, and technology. Company announcements frequently highlight new chef-crafted dishes, collaborations, and digital features that reflect its goal of building healthier communities by connecting people to fresh, made-from-scratch meals.
Recent news has showcased Sweetgreen’s expansion of protein-forward offerings, such as the Power Max Protein Bowl and Caramelized Garlic Steak entrées, as well as limited-time variations on guest favorites like the Harvest Bowl. The company also announces seasonal menus and value-focused items, illustrating how it responds to evolving guest preferences around flavor, protein, and affordability.
Sweetgreen’s news flow also covers health-focused partnerships and educational campaigns. A notable example is its collaboration with Function Health and Dr. Mark Hyman on a menu designed around foundational biological principles, featuring bowls like the Omega Salad and Nutrient Power Plate. These stories emphasize how Sweetgreen links culinary creativity with nutrition insights and in-app ingredient education.
Operational and technology updates are another key theme in Sweetgreen news. Releases have detailed the rollout of its macronutrient tracking tool, the opening of sweetlane drive-thru locations that serve digital orders, and the use of Infinite Kitchen automation to enhance speed and consistency. Expansion into new markets, such as Sacramento, and content series like "Faces of the Farm" that spotlight partner growers, add further context on growth and sourcing.
Investors, customers, and industry observers can use this news page to follow Sweetgreen’s latest menu launches, technology initiatives, market entries, and strategic moves, and to see how the brand continues to interpret fast food through the lens of real, thoughtfully sourced ingredients.
Sweetgreen (NYSE: SG) launched the limited‑edition Ranchy Baddie Bowl, a collab with Nic Vansteenberghe and Olandria Carthen available at participating locations and via the Sweetgreen app from October 6 to October 27, 2025. The bowl pairs Sweetgreen’s Green Goddess Ranch with hot sauce and crunchy toppings and features kale, white rice, blackened chicken, shredded cabbage, tortilla chips, sweet potatoes, jammy tomatoes, and crispy onions.
The drop celebrates community input and the creators’ fan base, Nicolandria Nation, and is positioned as a limited, promotional menu item nationwide.
Sweetgreen (NYSE:SG) announced its expansion into Arizona with two new restaurant locations. The company's first Arizona restaurant will open at Scottsdale Quarter on September 23, 2025, followed by a second location at Camelback + 32nd in Phoenix in late October.
The Scottsdale Quarter location spans 2,515 square feet with seating for 30 indoor and 36 outdoor guests. To celebrate the opening, Sweetgreen will host a kick-off party and donate one meal to St. Mary's Food Bank for every meal purchased on opening day. The restaurants will feature the brand's chef-driven menu, including fan favorites and seasonal offerings.
Sweetgreen (NYSE:SG) is launching its Fall Seasonal Menu nationwide on September 9, 2025, featuring a collaboration with Love Island's Nic Vansteenberghe. The campaign introduces new fall ingredients including jammy roasted tomatoes, candied pumpkin seeds, and garlic breadcrumbs, alongside returning maple glazed Brussels sprouts.
The menu features three main offerings: the returning Autumn Harvest Bowl, a fall-inspired Autumn Caesar, and Maple Glazed Brussels + Sweet Potatoes side dish. Additionally, Sweetgreen is releasing a limited-edition "Grown Good" hat, with 100% of proceeds benefiting the Diabetes Research Institute Foundation.
Sweetgreen (NYSE: SG) announced the retirement of CFO Mitch Reback and appointment of Jamie McConnell as the new Chief Financial Officer, effective September 21 and 22, 2025, respectively. Reback, who served as CFO since 2015, will remain as an advisor for six months to support the transition.
Under Reback's decade-long tenure, Sweetgreen evolved from a regional chain to a national brand, successfully transitioning to a public company. The incoming CFO, Jamie McConnell, brings over 20 years of financial leadership experience, most recently serving as Chipotle's Chief Accounting and Administrative Officer. She previously held senior finance roles at Aviation Capital Group, Rent-A-Center, Allergan, and Deloitte.
Sweetgreen (NYSE:SG) has appointed Zipporah 'Zip' Allen as its new Chief Commercial Officer, effective September 2nd, 2025. Allen brings over 20 years of executive leadership experience in restaurant and technology sectors.
Prior to joining Sweetgreen, Allen served as Chief Business Officer at Strava, where she increased the platform's community by 45% to over 150 million members. At Taco Bell, as Global Chief Digital Officer, she grew digital transactions from 3% to over 20% of sales and built a loyalty program with 12 million customers, improving profit per customer by 46%. She also previously served as Chief Marketing Officer at Pizza Hut.
Sweetgreen (NYSE:SG) has launched the latest installment of its "Faces of the Farm" original content series, highlighting Drake Family Farms, a California-based goat cheese producer and long-term partner. The campaign, celebrating National Goat Cheese Month, features founder Dan Drake and showcases the decade-long partnership that began at a farmers market.
The content series includes a Times Square billboard debut and an upcoming special event at Sweetgreen's Silverlake restaurant on August 23, 2025, where customers can meet Dan Drake and his goats. Additionally, Sweetgreen introduced its summer seasonal menu featuring Drake Family Farms' goat cheese in two new dishes: the Peach + Goat Cheese bowl and the Elote Bowl, alongside a new Chicken Caprese option.
Sweetgreen (NYSE: SG) reported mixed Q2 2025 financial results with total revenue of $185.6 million, up just 0.5% year-over-year. The company faced significant challenges, including a negative 7.6% same-store sales decline and increased losses, with net loss widening to $(23.2) million from $(14.5) million year-over-year.
The company's Restaurant-Level Profit Margin decreased to 18.9%, down 360 basis points, while digital revenue grew to 60.8% of total sales. Sweetgreen opened 9 new restaurants during the quarter and updated its FY2025 guidance, projecting revenue between $700-715 million and at least 40 new restaurant openings.
The company plans to improve performance through its new loyalty program, summer menu offerings, and enhanced restaurant execution.Sweetgreen (NYSE: SG) is celebrating the 18th anniversary of its iconic Guacamole Greens salad with a special promotion for SG Rewards members. On August 1, 2025, members can receive free avocado with any entree purchase through the app, website, or in-store.
The Guac Greens salad, featuring roasted chicken, grape tomatoes, crisp greens, tortilla chips, and avocado with lime cilantro jalapeño vinaigrette, has been a customer favorite since the company's founding in 2007. Originally called "Guac Deconstructed," the salad was inspired by co-founder Nicolas Jammet's desire to reinvent guacamole as a healthy dish.
Starting from a single 560-square-foot restaurant, Sweetgreen built its supply chain through local farmer relationships at the Dupont Circle Farmers Market in D.C., many of which continue today.
Sweetgreen (NYSE: SG) has scheduled its second quarter 2025 financial results announcement for Thursday, August 7, 2025, after market close. The company will host a webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business performance and financial results.
The earnings call will be accessible through the investor relations section of Sweetgreen's website. An archived version will remain available for approximately one year following the call.
Sweetgreen (NYSE:SG) announces its Summer Seasonal Menu launching nationwide on July 8, 2025, with early access for SG Rewards members on July 7. The limited-time menu features the return of two fan favorites - the Peach + Goat Cheese and Elote Bowl - alongside a new Chicken Caprese offering.
The menu emphasizes farm-to-table partnerships, notably with Frog Hollow Farm in California, which has supplied over 33,000 lbs of peaches since 2021. Additional sourcing partners include Lady Moon Farms for tomatoes, Ray's Heritage Farm for corn, Lipman Family Farms for bell peppers, and BelGioioso for pearl mozzarella.
To promote the seasonal menu, Sweetgreen plans exclusive partnerships, local activations, and special events, with priority access for SG Rewards members in select cities.