Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Rhea-AI Summary

Comscore, Inc. (NASDAQ: SCOR) has partnered with FOX Television Stations (FTS) to utilize a Comscore-based currency for local TV transactions. This collaboration aims to enhance local TV measurement, leveraging an 84% increase in reportable Comscore households to 13.6 million homes. The partnership allows advertisers to access more comprehensive data to connect with audiences effectively. Comscore's Advanced Audiences™ aims to improve strategies for local TV advertising by combining TV viewership data with household demographic information.

Positive

• Partnership with FOX Television Stations enhances local TV measurement capabilities.
• Increase in reportable Comscore households by 84% to 13.6 million.
• Access to larger data sets improves precision in advertising strategies.

Negative

• None.

TV broadcaster leverages Comscore as an alternative currency for local television buying

RESTON, Va.--(BUSINESS WIRE)-- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.

“Over the last six years, the number of reportable Comscore households across FOX Television Station’s markets have grown by 84% to 13.6 MM homes,” said Tom Fleming, SVP of Station Sales, FOX Television Stations. “By partnering with Comscore for local TV measurement, FTS can now use significantly larger data sets and even more precision to ensure that linear advertisers are strategically paired with their consumers.”

Powered by Comscore Advanced Audiences™, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.

“Because local television audiences have more choices than ever, measurement must evolve to include larger data sets,“ said Chad Roscher, Vice President, Research, Fox Television Stations. “As such, FOX Television Stations is excited to partner with Comscore for local TV measurement, which incorporates millions of data points from key video providers.”

“Comscore has a long history of innovating the way media is bought and sold, and we are proud to partner with FTS to bring increased value to their expansive footprint,” said Carol Hinnant, Chief Revenue Officer, Comscore. “FTS is getting ahead of the pack to ensure their advertisers have access to the most advanced offerings that local TV can provide.”

To learn more about Comscore’s local TV currency, please visit: https://www.comscore.com/Products/Television/Local-TV-Measurement

About Fox Television Stations

The FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in nine of the top ten largest designated market areas (DMAs), and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 17 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce nearly 1,000 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220912005896/en/

Bill Daddi

bill@daddibrand.com

Source: Comscore, Inc.

FAQ

What is the significance of the Comscore and FOX Television Stations partnership?

The partnership enhances local TV measurement by utilizing Comscore-based currency, allowing for more precise advertising targeting.

How many households does Comscore report in the FOX Television Stations markets?

Comscore reports 13.6 million households across FOX Television Stations markets, reflecting an 84% increase.

What does Comscore's Advanced Audiences™ provide for advertisers?

It combines real-world TV viewership data with advanced household demographics, allowing for more effective advertising transactions.

How does this partnership affect local TV advertising?

The partnership provides advertisers with larger and more accurate data sets, enhancing their ability to reach target audiences.

What is the stock symbol for Comscore?

The stock symbol for Comscore is SCOR.