Comscore to Present Annual State of Gaming Webinar Showcasing Latest Audience Trends

Rhea-AI Summary

Comscore (NASDAQ: SCOR) announces its annual State of Gaming Webinar on October 13, 2021, at 2pm ET. The event will feature insights from Senior Director Ian Essling and VP Paul Wright, focusing on consumer behaviors across gaming platforms. With 77% of gamers engaging on multiple platforms, understanding this dynamic is crucial for advertisers. Key topics include audience profiles by platform, genre engagement variations, and attitudes towards esports. Interested participants can register here.

RESTON, Va., Sept. 29, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner to more than 1,000 local stations, 250 national networks, 50 station groups, and the world's 10 largest advertising and media agencies, is excited to announce its annual State of Gaming Webinar is taking place on October 13, 2021 at 2pm ET. The webinar, featuring Senior Director of Survey Innovation Ian Essling and Vice President for Commercial Paul Wright, will examine the gaming landscape and consumer behaviors and attitudes across desktop, mobile and console gaming.

With most gamers (77%) playing games across not just one but multiple platforms, and with the pandemic affecting attitudes toward esports and livestreaming, it is now more important than ever for advertisers, sponsors and their agencies to fully understand this growing category.

Key topics covered in Comscore's webinar include:

• A profile of today's gaming audiences, by platform: PC, mobile and console
• How engagement with game genres, including battle royale and first-person shooter, vary by platform
• Attitudes and perceptions toward trends such as esports, livestreaming and cloud gaming
• How advertising and branded content sponsorship fit in esports and live gaming events

To learn more about these exciting trends, register for the State of Gaming webinar today: https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2021/2021-State-of-Gaming-Webinar

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

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SOURCE Comscore

FAQ

When is Comscore's annual State of Gaming Webinar scheduled?

The State of Gaming Webinar is scheduled for October 13, 2021, at 2pm ET.

Who are the featured speakers in the Comscore gaming webinar?

The featured speakers are Ian Essling, Senior Director of Survey Innovation, and Paul Wright, Vice President for Commercial.

What are the key topics of the State of Gaming Webinar by Comscore?

Key topics include gaming audience profiles by platform, genre engagement variations, attitudes toward esports, and advertising in live events.

What percentage of gamers play across multiple platforms according to Comscore's findings?

According to Comscore, 77% of gamers play across multiple platforms.

Where can I register for Comscore's State of Gaming Webinar?

You can register for the webinar at Comscore's official page: https://www.comscore.com/Insights/Events-and-Webinars/Webinar/2021/2021-State-of-Gaming-Webinar.