Comscore Releases TV Viewing Engagement Rankings for Week Ending January 17, 2021

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending January 17, 2021. Sports programming dominated, particularly NFL playoff games, with the top-ranked telecast being an NFL playoff game on NBC with a Stickiness Index of 172. Among cable programs, ESPN's 2021 CFP National Championship led with an index of 170. Comscore's Stickiness Index measures viewer engagement, highlighting the telecasts that retained audiences for the longest durations.

Positive

• Top-ranked telecasts indicate strong viewer engagement, particularly in sports programming.
• Comscore's Stickiness Index provides valuable insights for advertisers to target engaged audiences.
• The company continues to establish itself as a trusted source for television viewing metrics.

Negative

• Reliance on sports events may indicate vulnerability to seasonal fluctuations in viewership.
• Limited visibility into other programming genres, which may affect overall engagement metrics.

RESTON, Va., Jan. 28, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the top broadcast and cable television programs for viewer engagement for the week ending January 17, 2021.

"As expected, sports were a big mover this week as both the college and pro ranks featured marquee matchups and compelling story lines," said Paul Dergarabedian, Senior Media Analyst, Comscore. "All eyes will now turn to the big game as anticipation builds about a matchup for the ages."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending January 17, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	172	1	NBC NFL PLAYOFF GAME DIV1	NBC	1/16/2021
2	156	100	Todo por mi hija	TELMUN	1/15/2021
3	146	81	Vencer el desamor	UNIV	1/12/2021
4	142	87	Imperio de mentiras	UNIV	1/12/2021
5	141	93	Dulce ambición	UNIV	1/13/2021
6	141	10	Chicago Fire	NBC	1/13/2021
7	140	11	Chicago P.D.	NBC	1/13/2021
8	137	19	Magnum P.I.	CBS	1/15/2021
9	136	16	This Is Us	NBC	1/12/2021
10	131	9	Chicago Med	NBC	1/13/2021
11	129	5	60 Minutes	CBS	1/17/2021
12	127	20	NCIS: New Orleans	CBS	1/17/2021
13	127	18	FBI	CBS	1/12/2021
14	126	23	Blue Bloods	CBS	1/15/2021
15	125	27	FBI: Most Wanted	CBS	1/12/2021
16	125	7	Celebrity Wheel of Fortune	ABC	1/14/2021
17	124	112	Sal y pimienta	UNIV	1/17/2021
18	124	14	The Chase	ABC	1/14/2021
19	123	129	Falsa identidad	TELMUN	1/11/2021
20	122	121	Aquí y ahora	UNIV	1/17/2021
1. BALTIMORE AT BUFFALO
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending January 17, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	170	1	2021 CFP National Championship1	ESPN	1/11/2021
2	153	110	Ships in the Night: A Martha's Vineyard Mystery	HALLMM	1/17/2021
3	149	60	Two for the Win	HALL	1/16/2021
4	146	61	90 Day Fiance	TLC	1/17/2021
5	142	59	The Curse of Oak Island	HST	1/12/2021
6	136	822	La Rosa de Guadalupe	GALA	1/16/2021
7	135	90	Gold Rush	DSC	1/15/2021
8	134	128	The Real Housewives of Atlanta	BRAVO	1/17/2021
9	132	345	The Wrong Mr. Right	LMN	1/15/2021
10	131	133	Below Deck	BRAVO	1/11/2021
11	129	194	Southern Charm	BRAVO	1/14/2021
12	129	95	Love Takes Flight	HALL	1/14/2021
13	126	357	Rizzoli & Isles	LIFE	1/15/2021
14	125	236	Chicago P.D.	USA	1/15/2021
15	125	160	The Real Housewives of Orange County	BRAVO	1/13/2021
16	125	98	WWE Monday Night Raw	USA	1/11/2021
17	122	329	The Evil Twin	LIFE	1/16/2021
18	122	208	The First 48	A&E	1/14/2021
19	122	187	Law & Order: Special Victims Unit	USA	1/17/2021
20	122	114	USS Christmas	HALL	1/15/2021
1. Ohio State Buckeyes vs Alabama Crimson Tide from Hard Rock Stadium in Miami Gardens, Fla.
[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; ESPN is owned by the Walt Disney Company.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-releases-tv-viewing-engagement-rankings-for-week-ending-january-17-2021-301216943.html

SOURCE Comscore

FAQ

What is Comscore's Stickiness Index?

The Stickiness Index measures viewer engagement by comparing the average percentage viewed of each telecast to all primetime telecasts of the same duration.

Which telecast had the highest Stickiness Index for the week ending January 17, 2021?

The top telecast was an NFL playoff game on NBC with a Stickiness Index of 172.

What does a high Stickiness Index signify?

A higher Stickiness Index indicates that more of the audience is tuned in or engaged for the duration of the telecast.

How does Comscore support advertisers?

Comscore offers advanced audience measurement that enables advertisers to effectively target ideal audiences based on consumer behaviors.

What were the top cable programs according to Comscore?

The top cable program was ESPN's 2021 CFP National Championship with a Stickiness Index of 170.