Comscore Finds Video on Demand Transactions Peaked in April 2020

Rhea-AI Summary

Research by Comscore (Nasdaq: SCOR) reveals a year-over-year increase in video on demand (VOD) transactions amidst the COVID-19 pandemic, driven by higher entertainment consumption. Despite overall consumption declining in May 2020 compared to April, sports and fitness categories saw remarkable growth, with sports transactions in May 2020 being 925% higher than in May 2019. This indicates a strong demand for live sports content as Americans turned to VOD for engagement during lockdowns. For further insights on media consumption trends, visit Comscore's Coronavirus Insights Hub.

Positive

• Year-over-year increase in VOD transactions during the pandemic.
• Sports category transactions in May 2020 surged 925% compared to May 2019.
• Substantial growth in fitness transactions by 486% in April 2020.

Negative

• Overall consumption declined in May 2020 compared to April 2020.

RESTON, Va., July 2, 2020 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels.

Looking at YOY change by key genres, several VOD categories have seen transformative increases during the pandemic. Sports and Fitness categories in particular, saw staggering 232 percent and 486 percent increases, respectively, in transactions through April 2020. Breaking from the general pattern of the April 2020 peak, the Sports category continued its rapid growth and registered a threefold increase in the month of May 2020, where transactions in May 2020 were 925 percent higher than sports transactions in May 2019. This underscores just how much Americans have missed live sports and fitness content during the peak months of April and May 2020.

Further insights from this new VOD research and about overall media consumption during the pandemic can be found at our Coronavirus Insights Hub. To learn more about how Comscore can provide you with custom insights, contact us today.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com

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SOURCE Comscore

FAQ

What does Comscore's July 2020 report say about video on demand transactions?

Comscore's report shows an increase in video on demand transactions year-over-year, though overall consumption declined in May 2020.

How much did sports transactions increase in May 2020 according to Comscore?

Sports transactions in May 2020 were 925% higher than those in May 2019.

What percentage increase did the fitness category experience in April 2020?

The fitness category saw a 486% increase in transactions during April 2020.

What can be found on Comscore's Coronavirus Insights Hub?

The Coronavirus Insights Hub contains further insights into media consumption trends during the pandemic.

What was the trend of overall VOD consumption in May 2020?

Overall VOD consumption declined in May 2020 compared to April 2020.