Comscore Finds Online Food Delivery Surge Driving Growth in Digital Payment Usage

Rhea-AI Summary

Research from Comscore (NASDAQ: SCOR) reveals a significant increase in digital payment usage in the United States, driven by the rise of online food delivery during the COVID-19 pandemic. Key findings show that 31% of digital buyers utilized food delivery services, reflecting a 14% increase from Q3 2019. Additionally, 36% reported ordering food more frequently. Unique visitors to top food delivery platforms surged by 18% in 2020, with UberEats and DoorDash experiencing notable growth. Comscore plans to continue tracking these evolving consumer habits.

Positive

• 31% of digital buyers ordered food for delivery online, a 14% increase from Q3 2019.
• Unique visitors to top food delivery platforms grew 18% in 2020.
• UberEats saw a 58% increase in visitors from January to December 2020.

Negative

• None.

RESTON, Va., Feb. 2, 2021 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States increased as consumers turned to online food delivery services amid the COVID-19 pandemic.  

According to the latest insights from Comscore's Emerging Digital Payments Survey, which provides quarterly market sizing, and online and in-store payments data, 31% of digital buyers ordered food for delivery online, an increase of 14% points in Q2 2020 compared to Q3 2019. 36% of digital buyers also said they ordered food more often during the pandemic. This increase in online food delivery and digital payment usage follows a larger trend of surging levels of mobile retail spending. Research from Comscore's 2020 State of Mobile report found that in the U.S., the share of digital retail dollars spent on mobile reached 31% of total digital retail dollars spent in Q2 2020, up from 16% in Q2 2015.

Deduplicated digital visitor data from Comscore Media Metrix Multi-Platform also shows an increase in consumer interest in online food delivery services. In 2020, total digital unique visitors to the top five third-party food delivery platforms grew 18% by year's end. In particular, UberEats saw a 58% growth in December 2020 compared to January 2020, followed by DoorDash with a 41% increase during that same time period.

Comscore will continue to monitor these changing consumption habits on its Coronavirus Insights Hub. To learn more about how Comscore can provide you with custom insights, contact us today.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What is the latest research from Comscore about digital payment usage?

Comscore's latest research indicates a surge in digital payment usage in the U.S., primarily due to increased online food delivery during the COVID-19 pandemic.

How much did online food delivery usage increase according to Comscore?

According to Comscore, online food delivery usage among digital buyers increased by 14 percentage points from Q3 2019.

What growth did UberEats experience in December 2020?

UberEats experienced a 58% growth in digital visitors in December 2020 compared to January 2020.

What percentage of digital buyers reported ordering food more often during the pandemic?

36% of digital buyers reported ordering food more frequently during the pandemic, according to Comscore.