Comscore Awarded New US Patent for Household Device Identification
Comscore (NASDAQ: SCOR) announced the grant of a new patent by the US Patent and Trademark Office for its "Device Identification System and Methods." This patent allows Comscore to use household router meters to anonymously identify individuals within households, enhancing its capabilities in providing precise insights into consumer behavior. The acceptance on the first attempt underlines the innovation's significance. CEO Bill Livek highlighted the milestone as part of Comscore's ongoing commitment to research and innovation, further solidified by numerous patents granted in recent years.
- Grant of a new patent enhances Comscore's capabilities in consumer behavior insights.
- Innovation accepted on the first attempt by the USPTO indicates strong patent quality.
- None.
RESTON, Va., Sept. 16, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Device Identification System and Methods."
This patent, which was accepted by the USPTO on the very first round, covers Comscore's method of using household router meters to anonymously identify individuals within a household. The invention will enable Comscore to draw even more precise, granular insights into consumer behavior for its best-in-class digital and cross-platform measurement. Those seeking further information can reference US Pat. No. 10,776,798.
"We are proud to mark another innovation milestone with our latest patent, which will bolster Comscore's capability to deliver industry-leading insights across all platforms," said Bill Livek, CEO, Comscore. "This latest patent is a testament to the ability of the world-class team we've built to break new ground and deliver the solutions that will unlock more opportunity for marketers."
Comscore's continued commitment to research and innovation is reflected by the numerous U.S. patents it has been granted over the last five years, including a recent patent for device co-location identification. Comscore has brought substantial privacy-conscious digital and TV product innovation to the market as part of a comprehensive roadmap for delivering superior measurement in a cookieless world.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.
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SOURCE Comscore
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