Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Five Key Markets in Europe

Rhea-AI Summary

Comscore has expanded its Video Metrix® Multi-Platform product by introducing CTV measurement and YouTube traffic sharing metrics for Spain and the UK, with plans for Italy, France, and Germany in upcoming months. This makes Comscore the first international provider to offer comprehensive audience measurement at the device level across YouTube. The enhancements will aid clients in planning and optimizing their YouTube strategies by delivering insights on viewership across multiple screens.

Positive

• Expansion of CTV measurement enhances cross-platform video strategy.
• First international provider to offer comprehensive audience measurement for YouTube.

Negative

• None.

The solution, which now includes YouTube traffic sharing measurement, fully informs video investment planning across all screens to show true viewership

LONDON--(BUSINESS WIRE)-- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV (CTV).

The expansion enables buy-side clients to leverage Comscore’s Video Metrix Multi-Platform solution to account for CTV viewing when forming YouTube strategy for key areas of content. This provides advertisers full-cycle enablement across planning and measurement of their YouTube investment. Furthermore, it offers content owners a holistic view of their CTV content, as well as their competitor’s content, allowing them to understand how engagement differs across platforms for better planning and monetization.

“As CTV continues to grow, it’s become critical to expand cross-platform measurement, particularly in international markets where similar CTV and OTT syndicated offerings do not currently exist,” said Joris Goossens, SVP Europe & APAC, Comscore. “With the addition of YouTube to our Video Metrix product, advertisers in European key markets will be able to perform true cross-platform evaluation, by understanding the true engagement metrics across all screens of their YouTube video investments and inform planning by selecting the best content categories and YouTube channels to execute their multi-platform campaigns.”

“We manage and produce video content for hundreds of brands across all social video platforms, YouTube being an important one, so it's crucial for us to have access to wide range of insights on video consumption, allowing us to better understand our audiences and improve our content and strategy,” said Graham Swallow, Head of Data, Tech and Product at Little Dot Studios.

Comscore Video Metrix Multi-Platform delivers a total view of consumer video consumption across desktops, smartphones, tablets, and CTV devices. Premium video content and advertising can be strategically planned, bought, and sold across platforms using digital-exclusive metrics.

Over the next several months, Video Metrix Multi-Platform CTV measurement will continue to expand into additional markets across Asia, and Latin America.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220526005122/en/

Bill Daddi

bill@daddibrand.com

Source: Comscore

FAQ

What is the latest update from Comscore (SCOR)?

Comscore announced the expansion of its Video Metrix® Multi-Platform product, adding CTV measurement and YouTube traffic sharing for Spain and the UK.

When will Comscore's new measurement features be available in other countries?

The new features will also be included in Italy in June and in France and Germany in July.

How does Comscore's new solution benefit advertisers?

Advertisers can optimize their YouTube strategies using insights from comprehensive audience measurements across various platforms.

What technology does Comscore use to measure video consumption?

Comscore utilizes its Video Metrix® Multi-Platform solution to deliver insights into consumer video consumption across desktops, smartphones, tablets, and CTV devices.