2023 Charles Schwab Challenge Champion’s Prize Revealed as a 1973 Schwab Bronco
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Schwab honors its longstanding support for golf and the
1973 Schwab Bronco will be the Champion’s prize for the 2023 Charles Schwab Challenge set to take place Memorial Day Weekend in
“We are honored, once again, to play a role in the tradition of this celebrated tournament in
Commemorating a Milestone Anniversary with a 1973 Schwab Bronco
The winner of the Charles Schwab Challenge will once again drive off with an exclusive champion’s prize – the 1973 Schwab Bronco – along with Colonial’s Leonard Trophy and Scottish Royal Tartan Plaid jacket. The 1973 Bronco commemorates how Schwab challenged the status quo on behalf of investors, and has helped make investing more accessible for 50 years. This includes turning industry norms on their head and using emerging technologies to help transform all aspects of investing, from being the first broker to offer 24/7 order entry and quote service, to becoming an early adopter of online trading. Most recently, the firm introduced to clients Schwab Personalized Indexing™, Thematic Stock Lists and the Schwab Starter Kit™.
Customized by Bryan Rood of Classic Ford Broncos, the 1973 Schwab Bronco is fully restored, while also modernized and packed with cutting-edge technology symbolizing the firm’s commitment to innovation and service to its clients. The Bronco features a Ford 2023 Gen 3 Coyote 5.0L engine with 465 horsepower, a Ford 10-speed automatic transmission paired to Ford's push-button four-wheel drive system, custom machined door handles, mirrors, knobs, and hand-stitched interior upholstery with Colonial Tartan Plaid trim.
This year’s Champion’s Prize continues the tradition that began in 2019 with the fully renovated and customized 1973 Schwab Challenger, then the 1946 Schwab Power Wagon in 2021, and most recently the 1979 Schwab Firebird which was awarded to Sam Burns after he won last year’s event in a playoff over Scottie Scheffler.
Honoring our Heroes on Memorial Day Weekend
As part of its support for The Simpson Cup – a separate annual golf tournament between teams of 13 injured servicemen and veterans – Schwab will host a work experience event with the organization’s On Course Foundation during the Charles Schwab Challenge tournament week. A key focus of the Foundation is helping injured and disabled veterans build confidence and self-determination by opening doors to meaningful employment opportunities in the golf industry. Participants in the program will be onsite working throughout the week and also participate in a golf skills clinic at Colonial, now in its second straight year, on Tuesday, May 23. Schwab has served as a proud partner of the On Course Foundation and The Simpson Cup, since 2022.
A moment of silence, to honor our country’s fallen heroes, will again be observed during the final round on Sunday, May 28 that includes a military aircraft flyover.
The Challengers Film Series
Schwab’s digital content series, “The Challengers,” returns for the fifth straight year and highlights several icons in the game of golf that are challenging the status quo and driving innovation – and inclusivity – in their own fields. Episodes include a feature on golf course architect Christine Fraser, professional golfer and trick shot artist Tania Tare, PGA TOUR player and golf course designer Zac Blair, renowned golf pro George Gankas, and professional golfer Erik Compton.
The 5 Performance Center
Onsite at Colonial, the state-of-the-art fan engagement zone, “The 5: Schwab Performance Center,” will return, inspired by tournament legend Ben Hogan’s ground-breaking approach to the game and Schwab’s approach to thematic investing, which helps individuals discover and invest in trends and new opportunities that align with their interests and values. It features several interactive elements including golf simulators that give fans the chance to digitally tee off on Colonial’s famed 18th and 13th holes, PGA Professional instruction, and they will also have the chance to putt with one of Ben Hogan’s original putters. Fans with tickets to the Charles Schwab Challenge can visit the Schwab Performance Center from May 25-28.
The Charles Schwab Challenge, the longest running PGA TOUR tournament at the same venue, has been in the
Charles Schwab & Co. signed on as title sponsor of the annual event at Colonial Country Club for the 2019 Charles Schwab Challenge. Already a major sponsor of the PGA TOUR and PGA TOUR Champions, the firm’s initial four-year agreement, which has been extended through 2026, marked its first-ever title sponsorship of a PGA TOUR event. Schwab continues as a vital part of the DFW Metroplex financial community where its 70-acre campus in
For more information on the tournament and this year’s initiatives, visit www.schwabgolf.com and www.charlesschwabchallenge.com. The tournament will be broadcast nationally to a televised audience on CBS and the Golf Channel.
About Charles Schwab & Co.
The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with 34.1 million active brokerage accounts, 2.4 million corporate retirement plan participants, 1.7 million banking accounts, and
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Pete Greenley
Charles Schwab
415-667-0722
peter.greenley@schwab.com
Source: The Charles Schwab Corporation
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