Sinclair Cares: From Homeless to Hope
Sinclair has announced a partnership with The Salvation Army to launch 'Sinclair Cares: From Homeless to Hope', a nationwide initiative focused on raising awareness about homelessness. The campaign will run from March 17-23, featuring special content across Sinclair's newscasts.
The initiative includes a 30-minute special airing on March 22-23 (available on stations' websites from March 19) highlighting homelessness realities through personal stories. The campaign will showcase The Salvation Army's work in providing emergency shelters, transitional housing, and financial assistance for families at risk of eviction.
The program will be supported through public service campaigns across Sinclair's owned and operated television stations, aiming to connect people with resources and inspire community action through volunteering, donations, and advocacy.
Sinclair ha annunciato una partnership con The Salvation Army per lanciare 'Sinclair Cares: Da Senza Fissa Dimora a Speranza', un'iniziativa nazionale focalizzata sull'aumento della consapevolezza riguardo all'assenza di fissa dimora. La campagna si svolgerà dal 17 al 23 marzo, presentando contenuti speciali nei notiziari di Sinclair.
L'iniziativa include uno speciale di 30 minuti che andrà in onda il 22-23 marzo (disponibile sui siti web delle stazioni dal 19 marzo) evidenziando le realtà dell'assenza di fissa dimora attraverso storie personali. La campagna metterà in mostra il lavoro di The Salvation Army nel fornire rifugi d'emergenza, alloggi transitori e assistenza finanziaria per le famiglie a rischio di sfratto.
Il programma sarà supportato attraverso campagne di servizio pubblico nelle stazioni televisive di proprietà e gestite da Sinclair, con l'obiettivo di connettere le persone con risorse e ispirare l'azione comunitaria attraverso il volontariato, le donazioni e la difesa.
Sinclair ha anunciado una asociación con The Salvation Army para lanzar 'Sinclair Cares: De la Indigencia a la Esperanza', una iniciativa nacional centrada en aumentar la conciencia sobre la falta de vivienda. La campaña se llevará a cabo del 17 al 23 de marzo, presentando contenido especial en los noticieros de Sinclair.
La iniciativa incluye un especial de 30 minutos que se emitirá el 22-23 de marzo (disponible en los sitios web de las estaciones a partir del 19 de marzo) destacando las realidades de la falta de vivienda a través de historias personales. La campaña mostrará el trabajo de The Salvation Army en la provisión de refugios de emergencia, vivienda transitoria y asistencia financiera para familias en riesgo de desalojo.
El programa será apoyado a través de campañas de servicio público en las estaciones de televisión de propiedad y operación de Sinclair, con el objetivo de conectar a las personas con recursos e inspirar la acción comunitaria a través del voluntariado, donaciones y defensa.
Sinclair는 The Salvation Army와 파트너십을 맺고 'Sinclair Cares: 노숙자에서 희망으로'라는 전국적인 이니셔티브를 발표했습니다. 이 캠페인은 노숙자 문제에 대한 인식을 높이는 데 초점을 맞추고 있으며, 3월 17일부터 23일까지 진행됩니다. Sinclair의 뉴스 방송에서 특별한 콘텐츠가 방영될 예정입니다.
이 이니셔티브에는 3월 22-23일에 방영될 30분 특별 프로그램이 포함되어 있으며 (3월 19일부터 방송국 웹사이트에서 이용 가능), 개인적인 이야기를 통해 노숙자의 현실을 조명합니다. 이 캠페인은 The Salvation Army의 긴급 대피소, 전환 주택 및 퇴거 위험에 처한 가정을 위한 재정 지원 제공 작업을 보여줄 것입니다.
이 프로그램은 Sinclair 소속 및 운영 텔레비전 방송국에서 공공 서비스 캠페인을 통해 지원되며, 자원봉사, 기부 및 옹호를 통해 사람들과 자원을 연결하고 지역 사회의 행동을 촉구하는 것을 목표로 합니다.
Sinclair a annoncé un partenariat avec The Salvation Army pour lancer 'Sinclair Cares: De l'Incertitude à l'Espoir', une initiative nationale axée sur la sensibilisation à l'itinérance. La campagne se déroulera du 17 au 23 mars, avec du contenu spécial diffusé dans les nouvelles de Sinclair.
L'initiative comprend un spécial de 30 minutes qui sera diffusé les 22 et 23 mars (disponible sur les sites web des stations à partir du 19 mars) mettant en lumière la réalité de l'itinérance à travers des histoires personnelles. La campagne mettra en avant le travail de The Salvation Army dans la fourniture d'abris d'urgence, de logements temporaires et d'assistance financière pour les familles risquant d'être expulsées.
Le programme sera soutenu par des campagnes de service public à travers les chaînes de télévision détenues et exploitées par Sinclair, visant à connecter les gens avec des ressources et à inspirer l'action communautaire par le bénévolat, les dons et la défense des droits.
Sinclair hat eine Partnerschaft mit The Salvation Army angekündigt, um 'Sinclair Cares: Von Obdachlosigkeit zu Hoffnung' zu starten, eine landesweite Initiative, die sich auf die Sensibilisierung für Obdachlosigkeit konzentriert. Die Kampagne läuft vom 17. bis 23. März und bietet spezielle Inhalte in Sinclairs Nachrichten.
Die Initiative umfasst ein 30-minütiges Special, das am 22. und 23. März ausgestrahlt wird (ab dem 19. März auf den Websites der Sender verfügbar) und die Realität der Obdachlosigkeit durch persönliche Geschichten hervorhebt. Die Kampagne wird die Arbeit von The Salvation Army zeigen, die Notunterkünfte, Übergangswohnungen und finanzielle Unterstützung für von Zwangsräumung bedrohte Familien bereitstellt.
Das Programm wird durch öffentliche Dienstkampagnen in Sinclairs eigenen und betriebenen Fernsehsendern unterstützt, mit dem Ziel, Menschen mit Ressourcen zu verbinden und gemeinschaftliches Handeln durch Freiwilligenarbeit, Spenden und Advocacy zu inspirieren.
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Sinclair to Partner with The Salvation Army to Address Homelessness Crisis
Campaign to Air March 17-23
As part of the effort, Sinclair will produce content to air within its newscasts throughout the campaign, which runs from March 17- March 23. Sinclair stations will also air a 30-minute special on March 22 and 23 (airing on stations’ websites on March 19) that delves into the realities of homelessness across the country, told through the experiences of individuals and families impacted by housing insecurity.
The Sinclair Cares: From Homeless to Hope newscast segments and special will also showcase the critical work being done in local communities by The Salvation Army on the front lines - combating homelessness via emergency shelters, transitional housing, and permanent supportive housing for individuals and families in need; financial assistance for families struggling with rent, utilities, and essential living expenses to prevent eviction; and empowerment through education, workforce development programs, and employment opportunities to regain financial independence.
Sinclair Cares: From Homeless to Hope will also be supported through public service campaigns across the company’s owned and/or operated television stations.
“At Sinclair, we are committed to using our platforms to inform, inspire, and drive meaningful change,” said Rob Weisbord, COO and President of Local Media. “Sinclair Cares: From Homeless to Hope aligns with our mission to spotlight critical issues and connect people with resources. By partnering with The Salvation Army, we hope to make a tangible difference in the lives of those facing hardships and inspire others to take action—whether by lending a hand to someone in need or offering resources to those seeking support.”
“The Salvation Army is committed to providing lasting solutions for individuals and families in crisis. Through emergency assistance, transitional housing, case management, and holistic wraparound services, we strive to meet immediate needs while empowering people toward long-term stability,” said, Colonel James Betts, National Chief Secretary of The Salvation Army. “Our work would not be possible without partners like Sinclair, whose commitment to amplifying the message of urgent need for housing support drives awareness and mobilizes communities to take action. We are grateful for their commitment to sharing stories of hope and impact, inspiring others to join our vital mission—whether through volunteering, donating, or advocating, everyone has a role in ensuring no one faces homelessness alone.”
For more information on Sinclair Cares: From Homeless to Hope and ways to support the initiative or request assistance, visit www.SinclairCares.com.
About Sinclair Cares:
Sinclair Cares utilizes the strength of Sinclair Inc’s properties to uplift organizations and inspire audiences and employees to make a positive impact in their communities. A company-wide initiative, Sinclair Cares mobilizes Sinclair’s assets to support various community and charitable endeavors through financial assistance, volunteerism and raising awareness of important topics through Sinclair’s media platforms. Recent partnerships include Reading is Fundamental, National Diaper Bank Network, NAMI, Feeding America, Disabled American Veterans (DAV), The American Red Cross and The Salvation Army.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD/ROAR, and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About The Salvation Army:
The Salvation Army helped nearly 27 million people in 2024 overcome poverty, addiction, and economic hardships in nearly every zip code. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more. The Salvation Army is doing the most good at more than 6,400 centers of operation around the country. For more information, visit www.SalvationArmyUSA.org. #DoingTheMostGood
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312575474/en/
Media Contacts:
Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com
The Salvation Army: Pamela Davis, Media.Relations@usn.salvationarmy.org
Source: Sinclair, Inc.
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