Sinclair Stock Price, News & Analysis

Sinclair has announced its strategic entry into the media-for-equity space, leveraging its extensive media assets to support high-potential companies and emerging brands. The initiative involves partnerships with Mercurius Media Capital and mediaforgrowth (MFG), offering advertising resources and strategic support in exchange for equity through Sinclair's Local Media segment.

The company's vast portfolio includes 185 owned/operated television stations across 86 markets, national networks, and digital platforms. Recent investments showcase their commitment to this strategy, including stakes in Best Day Brewing, Crush Yard, Puroast Coffee, Air Tasker, LA Golf, Captain Experiences, Deskera, Edly, and RVnGo.

This move aligns with projections that the U.S. will become the leading market for media capital by 2030, surpassing Sweden, Germany, and the UK. The initiative is led by JR McCabe, Chief Business Officer, Consumer Products, and Andrew Schnell, VP, Corporate Strategy and Development.

Sinclair (NASDAQ: SBGI) has promoted Christina Tesauro to Senior Vice President of Sales for Tennis Channel and AMP Sports. Previously serving as Vice President of Sales and Partnerships for Sinclair's AMP Sports, Tesauro has been instrumental in expanding the company's advertising and sponsorship portfolio since joining Tennis Channel's sales team in 2018.

Key initiatives under her leadership include the upcoming 2024 launch of Women's Day on TennisChannel 2. Prior to Sinclair, Tesauro worked in media sales at The Walt Disney Company from 2007. The promotion recognizes her role in driving growth and innovation across Tennis Channel platforms.

Tennis Channel and TennisChannel 2, owned by Sinclair, serve as exclusive U.S. homes for ATP World Tour, WTA Tour competitions, Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup. The networks offer extensive tennis coverage through multiple platforms, including a streaming service with 10,000 hours of live and on-demand matches.

NAB, Sinclair (NASDAQ: SBGI), and UrsaNav are demonstrating a complementary system to provide precision timing if GPS is compromised. The demonstration showcases the Broadcast Positioning System (BPS) and eLoran as terrestrial alternatives to GPS, which is vulnerable to disruption and attacks.

The economic impact of GPS is significant, having generated approximately $1.4 trillion in economic benefits through 2017 in the U.S. A single day of GPS failure could result in $1.6 billion in losses, while a month-long failure could cost $58.2 billion.

BPS, developed by NAB and enabled by ATSC 3.0 (NextGen TV), can be deployed using existing broadcasting infrastructure. The demonstration will take place at NAB Show's Futures Park, with a panel discussion scheduled for April 5.

Sinclair's COO and President of Local Media, Rob Weisbord, will be inducted into the Broadcasting+Cable Hall of Fame class of 2025. The ceremony will take place on September 30 at New York's Ziegfeld Ballroom. Weisbord, who joined Sinclair in 1997, oversees operations across 185 television stations in 86 markets, including revenue management for Tennis Channel, multicast networks, and NewsON streaming platform.

As COO, Weisbord is responsible for local broadcast operations and revenue across all Sinclair divisions, including Compulse, the company's marketing technology arm. His role encompasses advanced revenue solutions, analytics, and exploration of strategic partnerships and acquisitions.

Sinclair has achieved a historic milestone as the first broadcast company authorized by the Federal Aviation Administration (FAA) to fly drones over people and moving vehicles without requiring a waiver for newsgathering purposes.

The company's Unmanned Aerial Systems (UAS) program, established in 2016, currently operates in 50 newsrooms nationwide with 148 FAA certified pilots and 540 trained visual observers, having completed over 40,000 logged flights. All drone pilots undergo extensive training at Virginia Tech's Mid-Atlantic Aviation Partnership (MAAP), an FAA-designated UAS test site.

This authorization enables Sinclair to operate specially modified drones under strict safety protocols, enhancing their ability to cover breaking news, local events, weather, and community stories. The company has conducted community outreach meetings in each market where they operate drones, engaging with various stakeholders including first responders and local government agencies.

Leading ATSC 3.0 technology providers will showcase a cloud-native NextGen TV demonstration at NAB 2025 in Las Vegas on a special Sinclair broadcast channel. The demonstration highlights a complete cloud-based broadcast system featuring Ateme Titan Live encoder, ENENSYS MediaCast ATSC 3.0 packager, and ENENSYS SmartGate broadcast schedulers/gateways, all deployed within AWS Virtual Private Cloud.

The system will broadcast 4K Advanced HDR content, Sinclair's KSNV Las Vegas programming, and various Sinclair national diginets. This initiative supports the industry's goal of transitioning to ATSC 3.0 and sunsetting ATSC 1.0 in the top 55 markets by February 2028 and industry-wide by February 2030.

The cloud-based solution offers preconfigured broadcast air chains that reduce capital investment and deployment time, while maintaining broadcast-grade quality and reliability through AWS tools and ENENSYS StreamProbe monitoring.

Sinclair and ONE Media Technologies are set to participate in the 2025 NAB Show in Las Vegas from April 5-9. The companies will showcase various ATSC 3.0 features at ATSC's NAB booth (W3056), including:

• 4K Advanced HDR video
• Advanced Emergency Alerting capabilities
• Broadspan Data Distribution platform
• Broadcaster Application for NextGen TV features

CEO Chris Ripley will join executives from Scripps, Gray, and Nexstar for a fireside chat on April 7 at 2PM PT to discuss EdgeBeam Wireless, , a joint venture focused on wireless data services. The company will also present updates on ATSC 3.0's role in providing backup GPS services through eLORAN technology.

WBFF/FOX 45, WJLA and The Baltimore Sun have announced an expansion of their 'Spotlight on Maryland' investigative journalism initiative. The collaboration will add up to 20 additional investigative reporters across multiple platforms, significantly enhancing coverage of critical issues affecting Maryland citizens.

The partnership will leverage WJLA's investigative resources in Washington, DC to cover stories from Montgomery and Prince George's Counties. The initiative focuses on accountability journalism, investigating topics such as:

• Government oversight
• Corruption
• Wasteful spending
• Lack of transparency

The expanded coverage will be available across social, digital, broadcast, and print platforms. The initiative combines The Baltimore Sun's investigative expertise with FOX 45's in-depth journalism commitment, creating the largest team of investigative reporters in the region.

Sinclair Inc. (NASDAQ: SBGI) announced that Executive Vice President and Chief Financial Officer Lucy Rutishauser will retire after her successor is appointed. The company has initiated a search for her replacement, considering both internal and external candidates.

Rutishauser, who has been with Sinclair since 1998, will transition to a senior advisory role following her retirement. During her tenure, she helped navigate the company through multiple industry consolidations, the Great Recession, the pandemic, and a cybersecurity ransomware incident. Most recently, she completed a comprehensive $4 billion restructuring of the company's balance sheet.

As CFO since January 2017, Rutishauser has received numerous industry recognitions and currently serves on multiple boards and advisory councils. Sinclair operates 185 television stations in 86 markets, owns Tennis Channel, and manages several multicast networks.