Truly Hard Seltzer Introduces New Limited-Edition ‘Brunch Pack’ Featuring Brunch-Ready Flavors
Truly Hard Seltzer introduces a new -edition 'Brunch Pack' featuring brunch-inspired flavors: Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style, and Cran Sangria-Style. Available nationwide while supplies last. To celebrate, Truly is hosting a 'Truly Bottomless Brunch' pop-up event on October 5th in New York City, where guests must check their pants at the door. The event will be hosted by reality TV stars Serena Page and JaNa Craig.
Truly is also launching a 'Truly Brunch-O'clock' merchandise collection, including oversized tees, boxer shorts, and 'Truly Stemmies' - attachable stemware for Truly cans. The company aims to make brunch-inspired drinks available anytime, anywhere, catering to the popular brunch drinking occasion.
Truly Hard Seltzer presenta una nuova edizione 'Brunch Pack' con gusti ispirati al brunch: Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style e Cran Sangria-Style. Disponibile a livello nazionale fino ad esaurimento scorte. Per festeggiare, Truly organizza un evento pop-up 'Truly Bottomless Brunch' il 5 ottobre a New York City, dove gli ospiti devono lasciare i pantaloni all'ingresso. L'evento sarà condotto dalle stelle della televisione reality Serena Page e JaNa Craig.
Truly lancia anche una collezione di merchandise 'Truly Brunch-O'clock', che include t-shirt oversize, pantaloni da boxer e 'Truly Stemmies' - bicchieri attaccabili per le lattine Truly. L'azienda punta a rendere disponibili bevande ispirate al brunch in qualsiasi momento e ovunque, rispondendo così alla crescente popolarità del brunch come occasione di svago.
Truly Hard Seltzer presenta una nueva edición 'Brunch Pack' con sabores inspirados en el brunch: Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style y Cran Sangria-Style. Disponibles a nivel nacional hasta agotar existencias. Para celebrarlo, Truly está organizando un evento pop-up 'Truly Bottomless Brunch' el 5 de octubre en Nueva York, donde los invitados deben dejar sus pantalones en la entrada. El evento será presentado por las estrellas de la televisión de realidad Serena Page y JaNa Craig.
Además, Truly lanzará una colección de merchandising 'Truly Brunch-O'clock', que incluye camisetas grandes, pantalones cortos y 'Truly Stemmies' - copas adjuntables para las latas de Truly. La compañía busca hacer que las bebidas inspiradas en el brunch estén disponibles en cualquier momento y lugar, atendiendo a la popular ocasión de beber durante el brunch.
Truly Hard Seltzer가 브런치에서 영감을 받은 맛의 새로운 한정판 'Brunch Pack'을 출시했습니다: 로제 스타일, 오렌지 미모사 스타일, 복숭아 벨리니 스타일, 크랜 상그리아 스타일. 재고 소진 시까지 전국에서 구입할 수 있습니다. 이를 기념하기 위해 Truly는 10월 5일 뉴욕시에서 'Truly Bottomless Brunch' 팝업 이벤트를 개최하며, 손님들은 입구에서 바지를 확인해야 합니다. 이 이벤트는 리얼리티 TV 스타인 세레나 페이지와 자나 크레이그가 진행합니다.
Truly는 또한 'Truly Brunch-O'clock' 상품 컬렉션을 출시하며, 오버사이즈 티셔츠, 남성용 반바지, Truly 캔용 부착형 Stemware 'Truly Stemmies'를 포함합니다. 이 회사는 브런치에서 영감을 받은 음료를 언제 어디서나 즐길 수 있도록 하여 인기 있는 브런치 음주 기회를 겨냥하고 있습니다.
Truly Hard Seltzer présente une nouvelle édition 'Brunch Pack' avec des saveurs inspirées du brunch : Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style et Cran Sangria-Style. Disponible à l’échelle nationale jusqu’à épuisement des stocks. Pour célébrer, Truly organise un événement pop-up 'Truly Bottomless Brunch' le 5 octobre à New York, où les invités doivent laisser leurs pantalons à l'entrée. L'événement sera animé par les stars de la télé-réalité Serena Page et JaNa Craig.
Truly lance également une collection de produits dérivés 'Truly Brunch-O'clock', comprenant des t-shirts surdimensionnés, des shorts de boxer et des 'Truly Stemmies' - des verres détachables pour les canettes Truly. L'entreprise vise à rendre les boissons inspirées du brunch disponibles à tout moment et en tout lieu, répondant ainsi à l'occasion populaire de consommation lors du brunch.
Truly Hard Seltzer führt eine neue Edition 'Brunch Pack' mit brunch-inspirierten Geschmacksrichtungen ein: Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style und Cran Sangria-Style. Nationwide erhältlich, solange der Vorrat reicht. Zur Feier des Anlasses veranstaltet Truly am 5. Oktober in New York City ein Pop-up-Event 'Truly Bottomless Brunch', bei dem die Gäste ihre Hosen am Eingang abgeben müssen. Die Veranstaltung wird von den Reality-TV-Stars Serena Page und JaNa Craig moderiert.
Truly bringt auch eine Merchandise-Kollektion 'Truly Brunch-O'clock' auf den Markt, die übergroße T-Shirts, Boxershorts und 'Truly Stemmies' - abnehmbare Gläser für Truly-Dosen umfasst. Das Unternehmen zielt darauf ab, brunch-inspirierte Getränke jederzeit und überall verfügbar zu machen, um dem beliebten Trinkanlass beim Brunch gerecht zu werden.
- Introduction of a new -edition 'Brunch Pack' with four brunch-inspired flavors
- Nationwide availability of the new product line
- Marketing campaign including a high-profile pop-up event in New York City
- Launch of a new merchandise collection to support the brunch theme
- None.
To Celebrate, Truly is Flipping the Script on Bottomless Brunch by Going “Truly Bottomless” with a Pantsless, One-Day-Only Pop-Up Event Hosted by Two of This Summer’s Hottest Reality Stars, Serena Page & JaNa Craig. No Pants Allowed!
BOSTON, Sept. 24, 2024 (GLOBE NEWSWIRE) -- Five o’clock somewhere is out, and brunch o’clock is in!
Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help drinkers brunch from anywhere. This limited-edition pack will be sold nationwide beginning now through the end of the year, while supplies last.
The brunch-ready pack includes four bottomless staples – the return of the fan-favorite Rosé-Style flavor, as well as all-new Orange Mimosa-Style, Peach Bellini-Style and Cran Sangria-Style. Flavor notes include:
- Rosé-Style: A lightly refreshing Rosé-inspired flavor blended with notes of strawberry, peach, green apple and raspberry.
- Orange Mimosa-Style: A fresh, crisp, bubbly take on the staple, featuring the sweet flavor of mandarin oranges.
- Peach Bellini-Style: Effervescent and bubbly, featuring candied peach flavors and aromas.
- Cran Sangria-Style: An ode to the classic, with notes of floral cranberry blended with hints of cinnamon, apple, orange and warming spices.
A New Approach to Bottomless Brunch: No Pants Allowed
To celebrate the new pack launch, Truly is taking bottomless brunch to the next level by throwing a one-day-only Truly Bottomless Brunch, hosted by reality TV superstars hot off the island, fan favorites Serena Page and JaNa Craig.
While the concept of a bottomless brunch with unlimited food and drinks isn’t new to New Yorkers, this pop-up event, on October 5th in New York City from 12pm to 3pm ET, flips the script on everyone’s beloved bottomless brunch antics and hones into its literal meaning – truly bottomless.... meaning food, drink and yes, bottoms. Guests may wear boxers, briefs, boxer briefs – or whatever makes them comfortable. But they’ll need to check their pants at the door.
Lucky brunch goers who land a coveted spot on the guest list will be strongly encouraged to surrender their pants at the complimentary “Pants Check” before embarking on the bottomless party of a lifetime, where they will enjoy endless brunch bites, complimentary merch, a chance to snap a picture with Serena and JaNa, and of course, countless cans of the new Truly Hard Seltzer Brunch Pack flavors.
“I’m so excited to be joining my partner in crime, JaNa, in working with Truly to celebrate something we can all get behind… going bottomless!” said reality star Serena Page. “If you know me, you know there is nothing I love more than having a good time with my friends, and the new Truly Brunch Pack is here to help everyone do just that!”
JaNa Craig added “My girl Serena and I are usually on the same page, and we definitely are when it comes to this! You can’t go wrong with a little brunch and a little Truly, and who needs bottoms anyway? Not us and not the fans joining us at the Truly Bottomless Brunch pop-up.”
This ticketed event is FREE and open to fans 21+, but spots are in high demand. Brunch fans should mark their calendars and head to trulybottomlessbrunch.eventbrite.com to score their bottomless brunch reservation. The first ticket drop will be on Friday, September 27th at 9am ET followed by a second release on Tuesday, October 1st at 9am ET. While this is a no pants party, bare bottoms are a no go. We’ll cover the brunch check, so long as you cover your cheeks – whether that’s with undies, hot pants, speedos or whatever you have in your closet – the options are endless!
“Brunch is one of everyone’s favorite drinking occasions – it’s a time to get together with friends and have yourself a day,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing. “We heard our fans and that’s why Truly is putting a light and refreshing, ready-to-drink spin on classic brunch staples and making them available to enjoy anytime, anywhere.”
Fans who are unable to attend the pop-up can still celebrate with merch from the exclusive “Truly Brunch-O'clock” capsule collection by heading to www.trulyoriginals.com/limited.
This limited-edition brunch-themed merch line is available now and includes oversized tees (
For more information and where to buy, follow Truly on Twitter, Instagram and Facebook or visit TrulyHardSeltzer.com. As always, please drink responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally relevant limited releases. In 2022, Truly introduced Truly Flavored Vodka and its first spirits-based seltzer, Truly Vodka Soda before introducing Truly Tequila Soda nationally in 2024. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at the home of innovation in Downtown Los Angeles at Truly L.A.
About Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.
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- Truly Hard Seltzer Introduces New Limited-Edition ‘Brunch Pack’ Featuring Brunch-Ready Flavors
- Truly Hard Seltzer Introduces New Limited-Edition ‘Brunch Pack’ Featuring Brunch-Ready Flavors
FAQ
What are the flavors in Truly Hard Seltzer's new Brunch Pack?
When and where is the Truly Bottomless Brunch event taking place?
Who is hosting the Truly Bottomless Brunch event?
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What merchandise is available in the Truly Brunch-O'clock collection?
