Thai Airways expands technology agreement with Sabre by adopting advanced fare management solutions
Thai Airways has expanded its technology partnership with Sabre (NASDAQ: SABR) by adopting Sabre's advanced Fares Manager and Fares Optimizer solutions. This expansion builds upon their existing distribution agreement and aims to enhance Thai Airways' pricing capabilities and revenue opportunities.
The implementation will enable Thai Airways to streamline fares management processes, monitor competitor activities, and quickly adjust pricing strategies. The airline will leverage these solutions to automate benchmarking, optimize fare structures, and make data-driven pricing decisions. This comes as Thai Airways expands its operations with new widebody aircraft, increased flight frequencies, and new routes to destinations including Oslo and Milan.
Thai Airways ha ampliato la sua partnership tecnologica con Sabre (NASDAQ: SABR) adottando le avanzate soluzioni Fares Manager e Fares Optimizer di Sabre. Questa espansione si basa sul loro accordo di distribuzione esistente e mira a migliorare le capacità di pricing e le opportunità di fatturato di Thai Airways.
L'implementazione permetterà a Thai Airways di semplificare i processi di gestione delle tariffe, monitorare le attività dei concorrenti e adattare rapidamente le strategie di prezzo. La compagnia aerea sfrutterà queste soluzioni per automatizzare il benchmarking, ottimizzare le strutture delle tariffe e prendere decisioni di pricing basate sui dati. Ciò avviene mentre Thai Airways espande le sue operazioni con nuovi aerei widebody, un aumento della frequenza dei voli e nuovi itinerari verso destinazioni come Oslo e Milano.
Thai Airways ha ampliado su asociación tecnológica con Sabre (NASDAQ: SABR) al adoptar las avanzadas soluciones Fares Manager y Fares Optimizer de Sabre. Esta expansión se basa en su acuerdo de distribución existente y tiene como objetivo mejorar las capacidades de precios y las oportunidades de ingresos de Thai Airways.
La implementación permitirá a Thai Airways simplificar los procesos de gestión de tarifas, monitorear las actividades de los competidores y ajustar rápidamente las estrategias de precios. La aerolínea aprovechará estas soluciones para automatizar la evaluación comparativa, optimizar las estructuras de tarifas y tomar decisiones de precios basadas en datos. Esto ocurre mientras Thai Airways expande sus operaciones con nuevos aviones de fuselaje ancho, un aumento en la frecuencia de vuelos y nuevas rutas a destinos como Oslo y Milán.
타이 항공은 사브르 (NASDAQ: SABR)와의 기술 파트너십을 확장하여 사브르의 진보된 요금 관리자 및 요금 최적화 솔루션을 채택했습니다. 이 확장은 기존의 배급 계약을 바탕으로 하며, 타이 항공의 가격 책정 능력과 수익 기회를 향상시키는 것을 목표로 하고 있습니다.
이 구현은 타이 항공이 요금 관리 프로세스를 간소화하고, 경쟁자의 활동을 모니터링하며, 가격 전략을 신속하게 조정할 수 있도록 합니다. 항공사는 이 솔루션을 활용하여 벤치마킹을 자동화하고, 요금 구조를 최적화하며, 데이터 기반의 가격 결정을 내릴 것입니다. 이는 타이 항공이 새로운 대형 항공기를 도입하고, 비행 빈도를 증가시키며, 오슬로와 밀라노를 포함한 새로운 노선을 추가하면서 이루어집니다.
Thai Airways a élargi son partenariat technologique avec Sabre (NASDAQ: SABR) en adoptant les solutions avancées Fares Manager et Fares Optimizer de Sabre. Cette expansion s'appuie sur leur accord de distribution existant et vise à améliorer les capacités de tarification et les opportunités de revenus de Thai Airways.
L'implémentation permettra à Thai Airways de rationaliser les processus de gestion des tarifs, de surveiller les activités des concurrents et d'ajuster rapidement les stratégies de tarification. La compagnie aérienne utilisera ces solutions pour automatiser les comparaisons, optimiser les structures tarifaires et prendre des décisions de tarification basées sur les données. Cela intervient alors que Thai Airways développe ses opérations avec de nouveaux avions gros porteurs, une augmentation de la fréquence des vols et de nouvelles routes vers des destinations telles qu'Oslo et Milan.
Thai Airways hat ihre Technologiepartnerschaft mit Sabre (NASDAQ: SABR) durch die Einführung der fortschrittlichen Fares Manager und Fares Optimizer Lösungen von Sabre erweitert. Diese Erweiterung baut auf dem bestehenden Vertriebsvertrag auf und soll die Preisgestaltungskapazitäten und Umsatzmöglichkeiten von Thai Airways verbessern.
Die Implementierung ermöglicht es Thai Airways, die Prozesse im Tarifmanagement zu optimieren, Wettbewerbsaktivitäten zu überwachen und Preisstrategien schnell anzupassen. Die Fluggesellschaft wird diese Lösungen nutzen, um Benchmarking zu automatisieren, Tarifstrukturen zu optimieren und datengestützte Preisentscheidungen zu treffen. Dies geschieht, während Thai Airways ihre Aktivitäten mit neuen Großraumflugzeugen, erhöhten Flugfrequenzen und neuen Routen zu Zielen wie Oslo und Mailand ausweitet.
- Expansion of existing technology partnership indicates strong business relationship
- Implementation of advanced fare management solutions could lead to revenue optimization
- Thai Airways' operational expansion with new routes and increased frequencies suggests growth
- None.
Insights
This expanded technology agreement signifies a strategic enhancement in Thai Airways' pricing capabilities. The adoption of Sabre's Fares Manager and Fares Optimizer comes at a important time as Thai Airways is actively expanding its routes and fleet. The implementation of these advanced fare management solutions will enable automated benchmarking and optimized fare structures, potentially leading to improved revenue generation.
The timing is particularly strategic given Thai Airways' recent expansion initiatives, including new widebody aircraft acquisitions and the addition of routes to Oslo and Milan. The ability to respond quickly to market dynamics and competitor pricing will be important for maximizing revenue on these new routes. While the direct revenue impact isn't quantified, the enhanced pricing capabilities should help Thai Airways better capitalize on its expansion strategy.
The technology stack upgrade represents a significant operational advancement for Thai Airways. Sabre's fare management solutions introduce sophisticated automation and data analytics capabilities that can substantially improve pricing efficiency. The integration of these tools will enable real-time market monitoring and automated pricing adjustments, reducing manual intervention and potential pricing errors.
The system's ability to handle large volumes of fare changes while maintaining pricing optimization is particularly valuable in today's dynamic aviation market. For Sabre, this expanded partnership with a major Asian carrier strengthens its market position in the region and demonstrates the continued demand for its revenue management solutions.
This agreement further strengthens the alliance between Sabre and Thai Airways, which already includes a long-term distribution agreement. By adopting Sabre Fares Manager together with Fares Optimizer, Thai Airways is poised to streamline its fares management processes, respond more effectively to market dynamics, enhance analyst productivity, and optimize pricing strategies to maintain a competitive edge.
"Thai Airways is committed to delivering the best value to our passengers while ensuring we maintain our competitive positioning in the market," said Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways. "By using Sabre's advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities. This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers."
Sabre's Fares Manager and Fares Optimizer empower airlines to proactively manage their fares, analyze market trends, and make data-driven pricing decisions with speed and precision. By automating benchmarking and optimizing fare structures, Sabre's solutions help airlines enhance analyst productivity, refine pricing strategies, and ultimately boost profitability. Thai Airways recently added new widebody aircraft to its fleet, as well as increasing frequencies on popular flights, adding new routes, and reestablishing international routes, including to
"Airlines today face unprecedented challenges in managing the sheer volume and frequency of fare changes," said Rakesh Narayanan, Vice President, Regional General Manager,
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Thai Airways
Thai Airways International Public Company Limited (THAI) is a public company registered in The Securities Exchange of
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SOURCE Sabre Corporation
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