Sabre renews long-term strategic partnership with Preferred Hotels & Resorts to help drive revenue to member hotels, including addition of SynXis® Retailing and Gift Cards
Sabre (NASDAQ: SABR) has renewed its multi-year strategic partnership with Preferred Hotels & Resorts, expanding their collaboration to include SynXis Retailing and Gift Card & Vouchers solutions. The partnership aims to generate additional revenue streams and attract new guests to Preferred's member hotels.
Preferred Hotels & Resorts, representing over 600 distinctive hotels across 80 countries, will continue to utilize Sabre's comprehensive hospitality solutions, including SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions. The expanded partnership supports Preferred's goals of increasing I Prefer Hotel Rewards program adoption and expanding member hotels distribution.
Sabre (NASDAQ: SABR) ha rinnovato la sua partnership strategica pluriennale con Preferred Hotels & Resorts, ampliando la collaborazione per includere le soluzioni SynXis Retailing e Gift Card & Vouchers. L'obiettivo della partnership è generare nuove fonti di ricavo e attrarre nuovi ospiti negli hotel membri di Preferred.
Preferred Hotels & Resorts, che rappresenta oltre 600 hotel distintivi in 80 paesi, continuerà a utilizzare le soluzioni complete di Sabre per l’ospitalità, tra cui SynXis Booking Engine, distribuzione GDS, servizi call center, marketing digitale e soluzioni SynXis Voice Agent. La partnership ampliata sostiene gli obiettivi di Preferred di aumentare l’adozione del programma I Prefer Hotel Rewards e di espandere la distribuzione degli hotel membri.
Sabre (NASDAQ: SABR) ha renovado su asociación estratégica plurianual con Preferred Hotels & Resorts, ampliando su colaboración para incluir las soluciones SynXis Retailing y Gift Card & Vouchers. La alianza busca generar nuevas fuentes de ingresos y atraer a nuevos huéspedes a los hoteles miembros de Preferred.
Preferred Hotels & Resorts, que representa a más de 600 hoteles distintivos en 80 países, continuará utilizando las completas soluciones de hospitalidad de Sabre, incluyendo SynXis Booking Engine, distribución GDS, servicios de centro de llamadas, marketing digital y soluciones SynXis Voice Agent. La asociación ampliada apoya los objetivos de Preferred de aumentar la adopción del programa I Prefer Hotel Rewards y expandir la distribución de los hoteles miembros.
Sabre (NASDAQ: SABR)는 Preferred Hotels & Resorts와의 다년간 전략적 파트너십을 갱신하며 협력을 확장하여 SynXis Retailing 및 Gift Card & Vouchers 솔루션을 포함하게 되었습니다. 이 파트너십은 추가 수익원을 창출하고 Preferred 회원 호텔에 새로운 고객을 유치하는 것을 목표로 합니다.
전 세계 80개국에 걸쳐 600개 이상의 독특한 호텔을 대표하는 Preferred Hotels & Resorts는 SynXis Booking Engine, GDS 유통, 콜센터 서비스, 디지털 마케팅, SynXis Voice Agent 솔루션 등 Sabre의 종합적인 호스피탈리티 솔루션을 계속 활용할 예정입니다. 확장된 파트너십은 I Prefer Hotel Rewards 프로그램의 채택을 늘리고 회원 호텔의 유통을 확대하려는 Preferred의 목표를 지원합니다.
Sabre (NASDAQ : SABR) a renouvelé son partenariat stratégique pluriannuel avec Preferred Hotels & Resorts, élargissant leur collaboration pour inclure les solutions SynXis Retailing ainsi que Gift Card & Vouchers. Ce partenariat vise à générer des sources de revenus supplémentaires et à attirer de nouveaux clients dans les hôtels membres de Preferred.
Preferred Hotels & Resorts, qui représente plus de 600 hôtels distinctifs dans 80 pays, continuera d’utiliser les solutions hôtelières complètes de Sabre, incluant SynXis Booking Engine, la distribution GDS, les services de centre d’appels, le marketing digital et les solutions SynXis Voice Agent. Ce partenariat élargi soutient les objectifs de Preferred d’augmenter l’adoption du programme I Prefer Hotel Rewards et d’étendre la distribution des hôtels membres.
Sabre (NASDAQ: SABR) hat seine mehrjährige strategische Partnerschaft mit Preferred Hotels & Resorts verlängert und die Zusammenarbeit auf die Lösungen SynXis Retailing sowie Gift Card & Vouchers ausgeweitet. Ziel der Partnerschaft ist es, zusätzliche Einnahmequellen zu schaffen und neue Gäste für die Hotels der Preferred-Mitglieder zu gewinnen.
Preferred Hotels & Resorts, das über 600 einzigartige Hotels in 80 Ländern vertritt, wird weiterhin Sabres umfassende Hospitality-Lösungen nutzen, darunter SynXis Booking Engine, GDS-Vertrieb, Callcenter-Services, digitales Marketing und SynXis Voice Agent-Lösungen. Die erweiterte Partnerschaft unterstützt Preferred dabei, die Akzeptanz des I Prefer Hotel Rewards-Programms zu steigern und die Distribution der Mitgliederhotels auszubauen.
- Strategic partnership renewal with major hotel brand representing 600+ properties
- Expansion of services to include new revenue-generating solutions
- Enhanced distribution and booking capabilities across global markets
- None.
Insights
Sabre's renewal and expansion of its partnership with Preferred Hotels & Resorts represents a strategic win for the company's hospitality division. By securing this multi-year agreement with a global brand representing over 600 hotels across 80 countries, Sabre maintains a significant distribution footprint in the valuable independent luxury hotel segment.
The partnership's expansion to include SynXis Retailing and Gift Card & Vouchers is particularly noteworthy. These additional services create potential new revenue streams for both Sabre and Preferred's member hotels. SynXis Retailing enables hotels to offer personalized ancillary services and upgrades to guests, while gift card capabilities open new monetization channels and help capture advance payments.
For Sabre, this renewal demonstrates the competitive strength of its SynXis platform in the hospitality technology ecosystem. The continued relationship with a self-described "marquee customer" validates Sabre's technology value proposition in a highly competitive market. The agreement maintains Sabre's recurring revenue base while creating expansion opportunities through the additional services.
While financial terms aren't disclosed, the partnership helps solidify Sabre's position in the hospitality technology sector and ensures continuity in a key client relationship. The emphasis on "co-innovation" in the executive statements suggests this partnership may also drive future product development, potentially strengthening Sabre's overall market position beyond immediate revenue benefits.
Preferred Hotels & Resorts is the world's largest independent hotel brand representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. The renewal agreement includes SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions across its global brands.
This partnership expansion ensures that Preferred Hotels & Resorts continues to have access to the full suite of Sabre's hospitality solutions to support the company's goal of increasing adoption of its I Prefer Hotel Rewards program and expanding distribution of its member hotels.
"Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality, representing some of the most distinguished hotels in the world," said Frank Trampert, Senior Vice President, Global Managing Director Commercial at Sabre Hospitality. "Our enduring relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate guest experiences, and drive meaningful impact across the hospitality industry."
"Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernize our technology solutions, helping ensure customer satisfaction and personalization," said Michelle Woodley, President of Preferred Hotels & Resorts. "The additional value of Sabre's Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing sight of the needs of our employees and customers."
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world's largest independent hotel brand, representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its curated global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
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FAQ
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