STUDY: 90% of business travel managers are using AI, but opportunities in corporate travel abound
Serko and Sabre (NASDAQ:SABR) have released a comprehensive study on AI adoption in corporate travel, revealing that 90% of travel managers are currently using AI or generative AI technologies. The research, surveying over 300 U.S.-based travel managers from companies with $50M+ revenue, shows significant AI implementation across various functions.
Key findings indicate that 71% use AI for cost savings, 68% for enhancing traveler experience, and 63% for improving data analysis. The study reports positive ROI with 52% saying AI exceeded expectations and 45% meeting them. Popular use cases include booking optimization (73%), pricing and cost savings (70%), and chatbot-based traveler support (64%).
However, challenges persist with 49% reporting only moderate support from travel partners, while 46% face implementation hurdles, 19% lack internal talent, and 14% face budget constraints.
Serko e Sabre (NASDAQ:SABR) hanno pubblicato uno studio approfondito sull'adozione dell'IA nei viaggi aziendali, rivelando che il 90% dei manager di viaggio sta attualmente utilizzando tecnologie di IA o IA generativa. La ricerca, che ha coinvolto oltre 300 manager di viaggio basati negli Stati Uniti provenienti da aziende con un fatturato superiore a 50 milioni di dollari, mostra un'implementazione significativa dell'IA in varie funzioni.
I risultati chiave indicano che il 71% utilizza l'IA per risparmiare sui costi, il 68% per migliorare l'esperienza del viaggiatore e il 63% per migliorare l'analisi dei dati. Lo studio riporta un ROI positivo, con il 52% che afferma che l'IA ha superato le aspettative e il 45% che le ha soddisfatte. I casi d'uso più popolari includono l'ottimizzazione delle prenotazioni (il 73%), la definizione dei prezzi e il risparmio sui costi (il 70%), e il supporto ai viaggiatori tramite chatbot (il 64%).
Tuttavia, persistono delle sfide, con il 49% che riporta solo un supporto moderato da parte dei partner di viaggio, mentre il 46% affrontano ostacoli nell'implementazione, il 19% mancano di talenti interni e il 14% si trovano di fronte a vincoli di bilancio.
Serko y Sabre (NASDAQ:SABR) han publicado un estudio exhaustivo sobre la adopción de IA en los viajes corporativos, revelando que el 90% de los gestores de viajes están utilizando actualmente tecnologías de IA o IA generativa. La investigación, que encuestó a más de 300 gestores de viajes con sede en EE. UU. de empresas con ingresos superiores a 50 millones de dólares, muestra una implementación significativa de IA en varias funciones.
Los hallazgos clave indican que el 71% utiliza IA para ahorrar costos, el 68% para mejorar la experiencia del viajero y el 63% para mejorar el análisis de datos. El estudio informa un ROI positivo, con el 52% afirmando que la IA superó las expectativas y el 45% cumpliéndolas. Los casos de uso más populares incluyen la optimización de reservas (el 73%), la fijación de precios y el ahorro de costos (el 70%), y el soporte al viajero a través de chatbots (el 64%).
Sin embargo, persisten desafíos, con el 49% reportando solo un soporte moderado de los socios de viaje, mientras que el 46% enfrentan obstáculos en la implementación, el 19% carecen de talento interno y el 14% enfrentan restricciones presupuestarias.
Serko와 Sabre (NASDAQ:SABR)는 기업 여행에서 AI 채택에 관한 종합 연구를 발표했습니다. 이 연구에 따르면 90%의 여행 관리자가 현재 AI 또는 생성적 AI 기술을 사용하고 있습니다. 이 연구는 5천만 달러 이상의 수익을 올리는 회사의 미국 기반 여행 관리자 300명 이상을 대상으로 조사했으며, 다양한 기능에 걸쳐 상당한 AI 구현이 이루어지고 있음을 보여줍니다.
주요 발견에 따르면 71%가 비용 절감을 위해 AI를 사용하고, 68%가 여행자 경험 향상을 위해, 63%가 데이터 분석 개선을 위해 AI를 사용하고 있습니다. 이 연구는 긍정적인 ROI를 보고하며, 52%가 AI가 기대를 초과했다고 응답하고, 45%가 기대에 부응했다고 보고합니다. 인기 있는 사용 사례로는 예약 최적화(73%), 가격 책정 및 비용 절감(70%), 챗봇 기반 여행자 지원(64%)이 있습니다.
그러나 49%가 여행 파트너로부터 보통 수준의 지원만 받고 있다고 보고하며, 46%는 구현 장애에 직면하고, 19%는 내부 인재 부족을 겪고 있으며, 14%는 예산 제약에 직면하고 있습니다.
Serko et Sabre (NASDAQ:SABR) ont publié une étude complète sur l'adoption de l'IA dans les voyages d'affaires, révélant que 90% des gestionnaires de voyages utilisent actuellement des technologies d'IA ou d'IA générative. La recherche, qui a interrogé plus de 300 gestionnaires de voyages basés aux États-Unis provenant d'entreprises avec des revenus supérieurs à 50 millions de dollars, montre une mise en œuvre significative de l'IA dans diverses fonctions.
Les résultats clés indiquent que 71% utilisent l'IA pour réaliser des économies de coûts, 68% pour améliorer l'expérience des voyageurs et 63% pour améliorer l'analyse des données. L'étude rapporte un retour sur investissement positif, avec 52% affirmant que l'IA a dépassé leurs attentes et 45% les ayant satisfaites. Les cas d'utilisation populaires incluent l'optimisation des réservations (73%), la tarification et les économies de coûts (70%), et le soutien aux voyageurs via des chatbots (64%).
Cependant, des défis persistent, avec 49% rapportant un soutien modéré de la part des partenaires de voyage, tandis que 46% rencontrent des obstacles à l'implémentation, 19% manquent de talents internes et 14% font face à des contraintes budgétaires.
Serko und Sabre (NASDAQ:SABR) haben eine umfassende Studie zur Einführung von KI im Geschäftsreisebereich veröffentlicht, die zeigt, dass 90% der Reiseleiter derzeit KI- oder generative KI-Technologien nutzen. Die Forschung, die über 300 in den USA ansässige Reiseleiter von Unternehmen mit einem Umsatz von über 50 Millionen Dollar befragte, zeigt eine signifikante Implementierung von KI in verschiedenen Funktionen.
Wesentliche Ergebnisse zeigen, dass 71% KI zur Kostensenkung, 68% zur Verbesserung der Reisendenexperience und 63% zur Verbesserung der Datenanalyse nutzen. Die Studie berichtet von einer positiven Kapitalrendite (ROI), wobei 52% angeben, dass die KI die Erwartungen übertroffen hat, und 45% diese erfüllt hat. Beliebte Anwendungsfälle sind die Buchungsoptimierung (73%), Preisgestaltung und Kostensenkung (70%) sowie die Unterstützung von Reisenden durch Chatbots (64%).
Es bestehen jedoch weiterhin Herausforderungen, da 49% nur moderate Unterstützung von Reiseanbietern berichten, während 46% mit Implementierungshürden konfrontiert sind, 19% an internem Talent mangeln und 14% mit Budgetbeschränkungen kämpfen.
- High AI adoption rate (90%) in corporate travel sector
- Strong ROI with 97% of implementations meeting or exceeding expectations
- Diverse successful use cases across booking optimization (73%) and cost savings (70%)
- 49% report only moderate support from travel partners
- 46% face implementation challenges
- 30% combined challenges in talent shortage and budget constraints
New research from Serko and Sabre details key AI challenges, successes, and priorities for the corporate travel sector including ROI, technology demands, and more
“The study’s results are clear: while AI adoption in corporate travel is high, success isn’t guaranteed,” said Darrin Grafton, CEO and co-founder of Serko. “Yes,
Key Findings: AI Momentum, But Support Gaps Remain
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Widespread adoption: Over
90% of respondents report using AI or genAI, primarily for cost savings (71% ), enhancing the traveler experience (68% ), and improving data analysis (63% ). -
Positive ROI:
52% say AI has exceeded expectations;45% say it’s meeting them. Use cases include booking optimization (73% ), pricing and cost savings (70% ), and chatbot-based traveler support (64% ). - Transformational potential: Nearly half of travel managers believe AI will have a “significant” or “transformative” impact on their programs over the next five years.
-
Support shortcomings: While some respondents feel supported,
49% say support from travel partners is only “moderate,” and11% say they’ve received little or no help. Tech provider support shows similar results. -
Biggest roadblocks: Implementation hurdles (
46% ), lack of internal talent (19% ), and budget constraints (14% ) are slowing progress.
Tech providers must accelerate AI integration, with the customer at the center
As the study suggests, AI has moved from experimentation to expectation, but the survey indicates too many corporate travel programs are struggling to scale their efforts effectively. That’s where travel technology partners must take a more proactive role to bridge the gap between potential and performance.
“The corporate travel industry is moving quickly from exploring AI and genAI to deeply embedding it into their operations,” said Sundar Narasimhan, SVP and President, Sabre Labs. “What was once a ‘nice-to-have’ is becoming an operational necessity. Companies that fail to integrate AI-driven decision-making risk falling behind – not just in efficiency and cost savings, but in their ability to deliver the seamless, personalized experiences that travelers now expect. Our focus is on helping our customers navigate this shift with confidence, helping to ensure they have the right tools, strategies, and support to turn AI investment into meaningful traveler and business outcomes.”
Serko and Sabre agree: it’s not enough to innovate for innovation’s sake. The responsibility lies with technology providers to simplify implementation, provide smarter automation, and actively guide customers through their AI transformation journeys. That means aligning roadmaps to real-world needs, reducing integration complexity, and helping to ensure that AI delivers not only performance improvement, but traveler-centric value.
“This is a defining moment for the industry,” added Andrew Revell, Serko’s head of AI. “Our customers are asking not just for tools, but for trust, expertise, and a clear path forward. We are focused on delivering on all three.”
To download the full report, please visit: https://www.serko.com/ai-ebook-2025.
About the Serko and Sabre 2025 State of AI in Corporate Travel Report
The Serko and Sabre 2025 State of AI in Corporate Travel Report was conducted in December 2024 and polled 300 corporate travel managers in the US at organizations with over
About Serko
Whether you have 50 or 50,000 employees, Serko’s solutions simplify the process of booking and managing business travel. With GetThere, Zeno or Booking.com for Business, travelers can shop and book from millions of flight, accommodation and ground transport options with all the tools they need to start their trip online and stay online through change and disruption. Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is headquartered in
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale, and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfil travel worldwide. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401081944/en/
Media Contact:
Nick Whitehead
CMO
nick.whitehead@serko.com
Source: Serko Ltd.
FAQ
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