Root Inc. Unveils No. 23 Toyota Camry Paint Scheme with nod to NASA’s Hubble Space Telescope view

Rhea-AI Summary

Root Inc. has unveiled the paint scheme for its No. 23 Toyota Camry, which will be driven by Bubba Wallace at the Ruoff Mortgage 500 NASCAR Cup Series race on March 13, 2022. This marks the first primary sponsorship for Root in the 2022 season, with plans for two additional races. The car's design is inspired by a Hubble Space Telescope image from Wallace's birth date, October 8. Root aims to showcase the value of good driving through this partnership. Fans can engage with the brand's campaign by finding Hubble images associated with their birthdays.

Positive

• First primary sponsorship of No. 23 Toyota Camry in 2022 season.
• Collaboration with renowned driver Bubba Wallace highlights good driving.
• Engaging campaign linking fans' birthdays to Hubble Space Telescope images.

Negative

• None.

Root Inc., the parent company of Root Insurance, unveils car’s paint scheme for the first primary sponsored race with Bubba Wallace of the 2022 NASCAR Season

COLUMBUS, Ohio, March 13, 2022 (GLOBE NEWSWIRE) -- The No. 23 Root Insurance Toyota Camry makes its 2022 debut with 23XI Racing this Sunday, March 13, during the Ruoff Mortgage 500 NASCAR Cup Series race at Phoenix Raceway. Sunday’s race serves as the first of three races this season when the No. 23 Camry, driven by Bubba Wallace, will have Root Insurance as the primary sponsor. The car features a bold design based on a Hubble Space Telescope image from Wallace’s birthdate, October 8th.

Root encouraged fans to find the Hubble view of their birthdays in links across their social media platforms. In response to the release of the car design, a tweet from the Hubble Space Telescope stated the image on the No. 23 car was the result of “the jets powered by the energy of galaxy Hercules A's supermassive black hole.” Additionally, the account shared, “We didn't know we had a favorite #NASCAR driver until now!”

The image featured in the car design is courtesy of NASA, ESA, S. Baum and C. O’Dea (RIT), R. Perley and W. Cotton (NRAO/AUI/NSF), and the Hubble Heritage Team (STScI/AURA).

Root was founded on the idea that good drivers should be rewarded with fair rates. The partnership with Bubba Wallace aims to highlight the benefits of good driving. To learn more about Root’s partnership with Wallace, visit joinroot.com/progress. For more on 23XI Racing, visit https://www.23xiracing.com.

About Bubba Wallace:

In 2018, Bubba Wallace became a full-time driver in NASCAR's premier Cup Series. On Oct. 4, 2021 at Talladega Superspeedway Wallace became the first African-American driver in over 50 years to win a NASCAR Cup Series race.

About 23XI Racing

NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin partnered to launch 23XI – pronounced twenty-three eleven – Racing in the fall of 2020 with rising NASCAR star Bubba Wallace as the single car team’s driver. In 2022, the team expanded to two cars, adding Kurt Busch as driver of the No. 45 Toyota Camry.

About Root

Root, Inc. is the parent company of Root Insurance Company. Root is a technology company revolutionizing insurance through data science and technology to provide consumers a personalized, easy, and fair experience.

Root is headquartered in Columbus, Ohio, with renters insurance available in Arkansas, Missouri, Ohio, Georgia, Kentucky, Nevada, Tennessee, and Utah, and auto insurance currently available to drivers in Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, Nevada, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia, and Wisconsin.

Contact
press@joinroot.com

FAQ

What is the significance of Root's sponsorship with Bubba Wallace?

Root's sponsorship with Bubba Wallace highlights their commitment to rewarding good drivers, showcasing their brand in a major sporting event.

When did the No. 23 Root Insurance car debut in NASCAR?

The No. 23 Root Insurance car made its debut on March 13, 2022, during the Ruoff Mortgage 500 NASCAR Cup Series race.

How many races will Root Insurance sponsor in the 2022 NASCAR Season?

Root Insurance will serve as the primary sponsor for three races during the 2022 NASCAR Season.

What inspired the design of the No. 23 Root Insurance car?

The car's design is based on a Hubble Space Telescope image from Bubba Wallace's birth date, October 8.

Where can fans find their Hubble Space Telescope birthday images?

Fans can find their Hubble Space Telescope birthday images through links shared on Root's social media platforms.