Roku Unveils “Ok, Roku does that.” TV Streaming Campaign

Rhea-AI Summary

Roku, Inc. (NASDAQ: ROKU) has launched the 'Ok, Roku does that.' campaign, emphasizing its leadership in TV streaming. The campaign aims to promote the ease of use and innovation of Roku's products ahead of the holiday season. The marketing strategy includes advertisements on various platforms, targeting major US cities and travel hubs. Inspired by historical innovations, the campaign hopes to connect emotionally with consumers. A survey indicates 32% of consumers plan to purchase significant items this season, with 63% interested in consumer electronics, reinforcing the campaign's timing.

Positive

• Launch of 'Ok, Roku does that.' campaign to enhance brand awareness during the holiday season.
• The campaign targets significant consumer electronics purchasing trends, including a recent survey showing 63% of consumers plan to buy electronics.

Negative

• None.

SAN JOSE, Calif.--(BUSINESS WIRE)-- Roku, Inc. (NASDAQ: ROKU) today unveiled its “Ok, Roku does that.” TV streaming leadership campaign building on the momentum of new product launches as we enter the holiday season. The “Ok, Roku does that.” campaign highlights America’s #1 TV streaming platform¹ for the innovation, ease of use and simplicity it offers TV lovers in a broad advertising campaign across TV streaming, traditional pay TV, out-of-home and social media marketing in the U.S. and abroad.

Roku Billboard (Photo: Business Wire)

“At Roku, it’s simple: we love TV. We have believed since our founding in 2002 that all TV will be streamed, and we have been leaders in the space ever since,” said Mustafa Ozgen, GM of Account Acquisition at Roku. “Our campaign, 'Ok, Roku does that.’ is based on our drive to make TV streaming easy, accessible, and affordable. As both Roku and TV streaming have grown, we have added more content like news and sports, we've launched new products like Roku Streambar models and worked with TV brand partners to launch Roku TV models, and we’ve built new features like private listening and the lost remote finder. All of this together creates a great TV experience. We make it easy, and that’s why we’re proud to be number one.”

The hero of the campaign is a 60 second creative look back in time. Over the course of history, seemingly simple innovations have transformed the world and how people navigate it. The launch commercial moves through a short history of transformative innovations; culminating in the decade of streaming. Sometimes the best ideas are often the simplest. Like streaming made easy — this was the inspiration behind “Ok, Roku does that.”

“We are witnessing a fundamental change in how consumers engage with content and entertainment, and that shift has been led in large part by Roku,” said Ellie Bamford, SVP, Global Head of Media & Connections at R/GA, Roku’s agency partner for the campaign. “In this campaign we wanted to create an emotional connection that highlights the innovation and leadership Roku has provided in streaming. We believe we’ve achieved that with our great partners at Roku in an opportunity within one of the hottest industries.”

Additional video advertisements are focused on driving awareness for Roku TV models. Roku TV models offer a simplified aesthetic in a home theater as all they require is power and a Wi-Fi connection and they are incredibly easy to set up and use, from the tech savvy to the novice, and continuously improve over time with regular software updates. Features highlighted include private listening, lost remote finder and the vast amount of free content available on The Roku Channel.

Out-of-home and social media campaign elements will play on the same theme as “Ok, Roku does that.” and be on display in major cities around the country including New York, Los Angeles as well as in major travel hubs like Chicago, Atlanta and JFK airports. Roku will also use OneView, our ad buying platform built for TV streaming, to manage the digital portion of the campaign across desktop, mobile and TV streaming.

The objective of the campaign is to create long term brand awareness for Roku and future streamers as consumers begin to think about holiday spending. A recent Roku and Harris Poll 2021 Holiday Survey finds 32% of consumers plan to purchase big ticket items over $500 this season. What are they buying? Two in three holiday shoppers (63%) said they plan to purchase consumer electronics this year which underpins the timeliness of the “Ok, Roku does that.” campaign.

For more information visit the Roku blog.

About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact and features of the Roku TV streaming campaign; trends related to TV streaming and holiday shopping; and the benefits, features, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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1		Based on hours streamed- April 2021 (Hypothesis Group)

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20210929005165/en/

Seana Sullivan

seanasullivan@roku.com

Source: Roku, Inc.

FAQ

What is the 'Ok, Roku does that.' campaign about?

The 'Ok, Roku does that.' campaign focuses on promoting Roku's leadership in TV streaming, emphasizing ease of use and innovation.

When was the 'Ok, Roku does that.' campaign launched?

The campaign was launched ahead of the holiday season, as announced in the press release.

How does Roku plan to advertise the new campaign?

Roku's advertising strategy includes TV streaming, traditional pay TV, out-of-home, and social media marketing.

What recent survey supports Roku's holiday campaign?

A recent Harris Poll survey revealed that 32% of consumers plan to purchase big-ticket items, with 63% intending to buy consumer electronics.

What products are highlighted in the Roku campaign?

The campaign showcases Roku TV models and their features including private listening and lost remote finder.