Roku Unveils “Ok, Roku does that.” TV Streaming Campaign

Rhea-AI Summary

Roku, Inc. has launched its "Ok, Roku does that" TV streaming leadership campaign in Canada, aiming to enhance brand awareness during the holiday season. The campaign capitalizes on a significant trend, with 46% of Canadian TV streamers adopting new services in the past year. It emphasizes Roku's user-friendly innovations and new products, such as the Roku Streaming Stick 4K. The initiative includes multimedia advertising across various platforms in major cities like Toronto, Vancouver, and Montreal, focusing on the ease of use and affordability of Roku streaming services.

Positive

• Campaign aims to enhance brand awareness ahead of the holiday season.
• 46% of Canadian streamers adopted new services, indicating market growth.
• Emphasis on user-friendly innovations and new product launches.

Negative

• None.

TORONTO--(BUSINESS WIRE)-- Roku, Inc. today unveiled its “Ok, Roku does that.” TV streaming leadership campaign in Canada building on the momentum of new product launches as we enter the holiday season. With nearly half (46 per cent) of Canadian TV streamers signing up for new streaming services in the past 12 monthsⁱ, the “Ok, Roku does that” campaign highlights the TV streaming platform for the innovation, ease of use, and simplicity it offers TV lovers in a broad advertising campaign across TV streaming, traditional pay TV, out-of-home, and social media marketing in Canada.

Roku holiday advertising campaign (Graphic: Business Wire)

“At Roku, it’s simple: we love TV. We have believed since our founding in 2002 that all TV will be streamed, and we have been leaders in the space ever since,” said Mustafa Ozgen, GM of Account Acquisition at Roku. “Our campaign, 'Ok, Roku does that.’ is based on our drive to make TV streaming easy, accessible, and affordable. As both Roku and TV streaming have grown, we have added more content like news and sports, we've launched new products like the Streambar™, the Roku® Streaming Stick™ 4K, and worked with TV brand partners to launch Roku TV models, and we’ve built new features like private listening. All of this together creates a great TV experience.”

The hero of the campaign is a 60 second creative look back in time. Over the course of history, seemingly simple innovations have transformed the world and how people navigate it. The launch commercial moves through a short history of transformative innovations; culminating in the decade of streaming. Sometimes the best ideas are often the simplest. Like streaming made easy — this was the inspiration behind “Ok, Roku does that.”

“We are witnessing a fundamental change in how consumers engage with content and entertainment, and that shift has been led in large part by Roku,” said Ellie Bamford, SVP, Global Head of Media & Connections at R/GA, Roku’s agency partner for the campaign. “In this campaign we wanted to create an emotional connection that highlights the innovation and leadership Roku has provided in streaming. We believe we’ve achieved that with our great partners at Roku in an opportunity within one of the hottest industries.”

Additional video advertisements are focused on driving awareness for Roku TV™ models. Roku TV models offer a simplified aesthetic in a home theater as all they require is power and a Wi-Fi connection and they are incredibly easy to set up and use, from the tech savvy to the novice, and continuously improve over time with regular software updates. Features highlighted include private listening, and the vast amount of free content available on The Roku Channel.

Out-of-home and social media campaign elements will play on the same theme as “Ok, Roku does that.” and be on display in major cities around the country including Toronto, Vancouver and Montreal. Roku will also use OneView™, our ad buying platform built for TV streaming, to manage the digital portion of the campaign across desktop, mobile, and TV streaming.

The objective of the campaign is to create long term brand awareness for Roku and future streamers as consumers begin to think about holiday spending. The Roku State of Canadian Streaming survey finds half of Canadian streamers (50 per cent) reported using three or more streaming services, a six per cent increase year-over-year which underpins the timeliness of the “Ok, Roku does that.” campaign.

For more information visit the Roku blog.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact and features of the Roku TV streaming campaign; trends related to TV streaming in Canada; and the benefits, features, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku, Streambar, Streaming Stick, OneView, and Roku TV are trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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ⁱ Roku’s 2021 The State of Canadian Streaming Report.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211005005732/en/

Roku, Inc.

Eleni Tenuta

etenuta@roku.com

Source: Roku, Inc.

FAQ

What is Roku's new campaign in Canada about?

Roku's new campaign, "Ok, Roku does that," aims to highlight its leadership in TV streaming and enhance brand awareness during the holiday season.

What percentage of Canadian streamers signed up for new services?

46% of Canadian TV streamers signed up for new streaming services in the past year.

Which products does Roku emphasize in its campaign?

Roku emphasizes new products like the Streambar™ and the Roku® Streaming Stick™ 4K in its campaign.

Where is Roku's advertising campaign focused in Canada?

The campaign is focused in major Canadian cities, including Toronto, Vancouver, and Montreal.

What goal does Roku aim to achieve with its holiday campaign?

Roku aims to create long-term brand awareness and drive future engagement with consumers through its holiday campaign.