Roku (ROKU) Stock News

Roku (NASDAQ:ROKU) has launched Howdy, a new ad-free subscription video-on-demand service priced at $2.99 per month. The service debuts with nearly 10,000 hours of content through partnerships with Lionsgate, Warner Bros. Discovery, and FilmRise.

Howdy offers thousands of titles including popular content like "Mad Max: Fury Road," "The Blind Side," "Weeds," and "Kids in the Hall." The platform aims to complement existing premium streaming services rather than compete with them, targeting viewers who want uninterrupted entertainment at an accessible price point.

The launch aligns with Roku's strategy to expand platform monetization and grow its subscription base, leveraging its reach of over 125 million people daily in U.S. households. Initially available on the Roku platform, Howdy will expand to mobile and additional platforms in the future.

Roku (NASDAQ: ROKU) announced the release of its Q2 2025 financial results. The company will host a conference call to discuss the results on July 31, 2025, at 2:00 PM Pacific Time. Shareholders and interested parties can access the letter to shareholders and listen to the live webcast in listen-only mode through Roku's investor relations website. An archived version of the webcast will be available after the call.

Roku (NASDAQ:ROKU) has scheduled its Q2 2025 earnings release for July 31, 2025, after market close. The company will host a live webcast earnings call at 2:00 PM Pacific Time on the same day.

Investors can access the webcast in listen-only mode through Roku's investor relations website. An archived version of the call will be available on the same platform after the event.

Roku (NASDAQ:ROKU) has announced the launch of its first-ever Roku-made TVs in Canada, available exclusively through Best Buy Canada. The new Roku Select Series TVs lineup includes QLED 4K models ranging from 50" to 75", along with smaller HD and 4K options from 32" to 40".

The TVs feature the Roku operating system, providing access to popular apps, The Roku Channel, and over 200 live TV channels. The 4K QLED models are priced starting at $419.99, while smaller sizes will start at $199.99. The products are available online immediately at BestBuy.ca and will be in stores from July 22, with some models launching this fall.

Amazon Ads and Roku have announced a groundbreaking partnership that creates the largest authenticated Connected TV (CTV) footprint in the U.S., exclusively through Amazon DSP. The integration will reach an estimated 80M U.S. CTV households (80% of total CTV households) and includes major streaming platforms like The Roku Channel, Prime Video, Disney, FOX, Paramount, and Warner Bros Discovery. Early tests showed impressive results with 40% more unique viewers reached, 30% reduction in ad repetition, and 3x more value from ad spend. The partnership utilizes custom identity resolution technology to recognize logged-in viewers across Roku OS and devices, enabling precise audience targeting and measurement. The solution will be available to all Amazon DSP advertisers in Q4 2025.

Roku and Dentsu have released findings from a study on shoppable TV advertising engagement, revealing key consumer behavior insights. The research shows that 72% of consumers pay more attention to personalized ads reflecting their interests, while 71% are more attentive to ads for previously purchased brands. Interactive shoppable TV ads demonstrated a 58% increase in unaided brand recall according to Kantar Milward Brown. The study found that over half of streamers would consider adding advertised products to digital shopping carts or purchasing directly through their TV using saved retailer credentials. While 83% of respondents value relevant ads, only 34% actively pay attention to them, highlighting a significant engagement gap. The research emphasizes that successful shoppable TV advertising requires delivering clear value to consumers through exclusive offers, time savings, or personalized recommendations.

Roku, the leading TV OS provider in North America, has launched its enhanced 2025 TV lineup including Select, Plus, and Pro Series models in the U.S. The Pro Series features advanced upgrades including improved Mini-LED with QLED technology, 75% higher dynamic contrast, and Roku Smart Picture Max for automatic scene-by-scene adjustments. Notable improvements include Wi-Fi 6 integration, AMD FreeSync Premium Pro for gaming, and Dolby Atmos speakers. The Plus Series now includes previously Pro-exclusive features like Smart Picture Max and mini-LED backlighting at a more accessible price point. The Select Series offers sizes from 24" to 85" with HDR10+ support on 4K models. All models feature enhanced software, Bluetooth Headphone Mode, and simplified cable management. The lineup is available nationwide at major retailers starting under $130.

Roku (NASDAQ: ROKU) announced that CFO Dan Jedda will present at the 20th Annual Needham Technology, Media, & Consumer Conference on May 13, 2025. The presentation will take place at 3:00 PM ET / 12:00 PM PT in a fireside chat format. Investors can access both the live webcast and replay of the presentation through Roku's Investor Relations website at roku.com/investor.

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