Season’s Streaming: Shop the Best Roku Prices All Year this Black Friday

Rhea-AI Summary

Roku announces extensive Black Friday deals starting November 21, featuring significant discounts across its product lineup. The sale includes streaming devices starting at $17.99, TVs with up to $700 off, and smart home products with substantial savings. Pro Series TV discounts range from $300-$700 off, while the popular Streaming Stick 4K will be available for $29.99. The company is also offering premium subscription deals, including 60% off Peacock Premium annual plans and promotional offers for Apple TV+, MAX, and Paramount+.

Positive

• Aggressive pricing strategy with significant discounts across product lines
• Expansion into smart home product category with competitive pricing
• Strategic partnerships with major streaming services offering promotional deals

Negative

• Heavy discounting may impact profit margins
• Increased competition in streaming device market forcing price reductions

Insights

Market Research Analyst

The Black Friday promotional campaign appears strategically timed but unlikely to significantly impact ROKU's Q4 financials. While the discounts of up to $700 on Pro Series TVs and 60% on streaming subscriptions are aggressive, they align with typical holiday season promotions. The broad range of discounted products across streaming devices ($18-$80), TVs ($200-$1000) and smart home devices ($18-$50) suggests a balanced approach to inventory management and market penetration.

The subscription service partnerships with major streaming platforms like Peacock, Apple TV+ and MAX indicate ROKU's continued focus on growing its platform revenue segment, which typically generates higher margins than hardware sales. However, these promotional discounts are standard industry practice during the holiday season and unlikely to drive extraordinary revenue growth beyond typical Q4 seasonal patterns.

Starting Nov. 21, shoppers can save at Roku.com and major retailers

SAN JOSE, Calif.--(BUSINESS WIRE)-- Give the gift of endless entertainment with Roku this holiday season. Enjoy unbeatable Black Friday deals across Roku streaming devices, TVs, and smart home products on Roku.com and major retailers in the U.S. Starting Nov. 21, shoppers can bring home the all-new Roku Pro Series TV with savings of up to $700, the Roku Streaming Stick 4K for just under $30, or the Roku Wired Video Doorbell & Chime for $40 off.

Give the gift of endless entertainment with Roku this holiday season. (Graphic: Business Wire)

Roku Streaming Devices: Elevate your streaming experience with a Roku streaming device, the perfect upgrade to any TV. From Nov. 21 to Dec. 2, starting as low as $18, enjoy brilliant picture quality, fast performance, and a Home Screen that’s built for you.

• Roku Express: $17.99 ($12 off MSRP)
• Roku Express 4K+: $24.99 ($15 off MSRP)
• Roku Streaming Stick 4K: $29.99 ($20 off MSRP)
• Roku Ultra: $79.99 ($20 off MSRP)
• Roku Streambar SE: $69.99 ($30 off MSRP)

Roku TVs: Is a new TV on your shopping list this year? If so, Roku makes the holidays even more enjoyable as you settle in for couch time. Watch your favorite seasonal movies, browse personalized recommendations, turn on the bowl games, or get settled in for family movie night. Roku TVs have it all.

• 75” Pro Series TV: $999.99 ($700 off MSRP) *starting Nov. 25
• 65” Pro Series TV: $799.99 ($400 off MSRP)
• 55” Pro Series TV: $599.99 ($300 off MSRP) *starting Nov. 25
• 65” Plus Series TV: $499.99 ($150 off MSRP) *starting Nov. 25
• 43” Select Series TV: $199.99 ($50 off MSRP)

Roku Smart Home: No need to get up from the couch this cozy season. With Roku Smart Home devices, you can control your lights, cameras, and more—all from your TV. It’s that easy.

• Wired Video Doorbell & Chime: $49.99 ($40 off MSRP)
• Wired Indoor Security Cameras: $17.99 (1 pack; $12 off MSRP) and $29.99 (2 pack; $25 off MSRP)
• Wired Outdoor Camera: $29.99 ($20 off MSRP)
• Roku Indoor 360 Camera: $29.99 ($20 off MSRP)
• Smart Light Strip SE Color 32.8ft: $24.99 ($20 off MSRP)

Premium Subscriptions: Enjoy limited time deals on premium entertainment from over 25 subscription options on your Roku device from Nov. 22 through Dec 2.

• Dive into your favorite shows with an incredible discount of 60% off the Peacock Premium annual plan.
• Explore limited-time promotional offers on Apple TV+ free for three months, MAX on The Roku Channel for just $2.99/month for six months, or Paramount+ on The Roku Channel for $2.99/month for two months, no separate streaming device purchase required.
• Plus, more deals starting at just a few cents per month on favorites like STARZ, MGM+, and more.

Check out our deals page at Roku.com. Browse through Roku player deals, Roku TV offers, subscriptions, and more. Image assets here.

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, price, features, and functionality of the Roku products. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2023 and quarterly report on Form 10-Q for the quarter ended September 30, 2024. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241118271774/en/

Media Contact

Roku

Brigitte Gilbert

bgilbert@roku.com

Source: Roku, Inc.

FAQ

What are Roku's (ROKU) Black Friday 2023 TV deals?

Roku's Black Friday TV deals include the 75" Pro Series TV for $999.99 ($700 off), 65" Pro Series TV for $799.99 ($400 off), 55" Pro Series TV for $599.99 ($300 off), 65" Plus Series TV for $499.99 ($150 off), and 43" Select Series TV for $199.99 ($50 off).

What streaming device discounts is Roku (ROKU) offering for Black Friday 2023?

Roku is offering the Express for $17.99, Express 4K+ for $24.99, Streaming Stick 4K for $29.99, Ultra for $79.99, and Streambar SE for $69.99.

What streaming subscription deals is Roku (ROKU) offering for Black Friday 2023?

Roku is offering 60% off Peacock Premium annual plan, Apple TV+ free for three months, MAX for $2.99/month for six months, and Paramount+ for $2.99/month for two months, along with additional deals on STARZ and MGM+.