ADWEEK and Roku Partner for “Best of Big Game Commercials” Video Feature Leading up to Advertising’s Biggest Night
Roku and ADWEEK have announced a partnership to launch 'Best of Big Game Commercials,' a special video feature premiering exclusively on Roku's Sports Zone during the week of February 3. The content will be hosted by ADWEEK's Chief Content Officer Zoë Ruderman from their New York City newsroom.
The feature includes several segments: a Top 25 Countdown of memorable ads from the past 25 years, previews of 2025 Big Game ads, trivia, behind-the-scenes reporting, and analysis of celebrity endorsements. This partnership leverages Roku's position as America's #1 TV streaming platform with over 90 million streaming households.
The collaboration aims to provide viewers with comprehensive coverage of both historical and upcoming Big Game advertisements, offering insights into their evolution over 59 years as pop culture phenomena.
Roku e ADWEEK hanno annunciato una partnership per lanciare 'Il meglio dei pubblicità del Grande Gioco', una feature video speciale in anteprima esclusiva nella Sports Zone di Roku durante la settimana del 3 febbraio. Il contenuto sarà presentato dalla Chief Content Officer di ADWEEK, Zoë Ruderman, dal loro newsroom a New York City.
La feature include vari segmenti: una classifica dei 25 migliori annunci degli ultimi 25 anni, anticipazioni sugli annunci del Grande Gioco 2025, curiosità, reportage dietro le quinte e analisi delle sponsorizzazioni delle celebrità. Questa partnership sfrutta la posizione di Roku come la piattaforma di streaming TV numero uno in America con oltre 90 milioni di famiglie che streamano contenuti.
La collaborazione mira a fornire agli spettatori una copertura completa sia delle pubblicità storiche che di quelle future del Grande Gioco, offrendo approfondimenti sulla loro evoluzione in 59 anni come fenomeni della cultura pop.
Roku y ADWEEK han anunciado una asociación para lanzar 'Lo Mejor de los Comerciales del Gran Juego', una característica de video especial que se estrenará exclusivamente en la Sports Zone de Roku durante la semana del 3 de febrero. El contenido será presentado por la Directora de Contenidos de ADWEEK, Zoë Ruderman, desde su sala de redacción en la ciudad de Nueva York.
La característica incluye varios segmentos: un conteo de los 25 comerciales más memorables de los últimos 25 años, avances de los comerciales del Gran Juego 2025, trivia, reportajes detrás de escena y análisis de las aprobaciones de celebridades. Esta asociación aprovecha la posición de Roku como la plataforma de streaming de TV número uno en América, con más de 90 millones de hogares que transmiten contenido.
La colaboración tiene como objetivo brindar a los espectadores una cobertura completa tanto de los anuncios históricos como de los futuros del Gran Juego, ofreciendo información sobre su evolución a lo largo de 59 años como fenómenos de la cultura pop.
로쿠와 ADWEEK는 '최고의 빅 게임 광고'를 출시하기 위해 파트너십을 발표했습니다. 이 특별 비디오 기능은 2월 3일 주 동안 로쿠 스포츠 존에서 독점적으로 공개됩니다. 콘텐츠는 ADWEEK의 최고 콘텐츠 책임자 조에 루더먼이 뉴욕시의 뉴스룸에서 진행합니다.
이 기능에는 지난 25년 동안의 기억에 남는 광고를 포함한 25대 순위, 2025 빅 게임 광고의 미리 보기, 퀴즈, 비하인드 씬 리포팅 및 유명인 보증 분석이 포함되어 있습니다. 이 파트너십은 9천만 가구가 이용하는 미국의 1위 TV 스트리밍 플랫폼인 로쿠의 입지를 활용합니다.
이번 협력은 시청자에게 역사적이고 다가오는 빅 게임 광고의 포괄적인 보도를 제공하여 59년 동안 대중문화 현상으로서의 진화를 통찰합니다.
Roku et ADWEEK ont annoncé un partenariat pour lancer 'Le meilleur des publicités du Grand Jeu', une fonctionnalité vidéo spéciale qui sera diffusée exclusivement sur la Sports Zone de Roku pendant la semaine du 3 février. Le contenu sera animé par la Directrice du Contenu d'ADWEEK, Zoë Ruderman, depuis leur salle de presse à New York.
La fonctionnalité comprend plusieurs segments : un top 25 des publicités mémorables des 25 dernières années, des aperçus des publicités du Grand Jeu 2025, des quiz, des reportages en coulisse et des analyses des endorsements de célébrités. Ce partenariat tire parti de la position de Roku en tant que première plateforme de streaming TV aux États-Unis, avec plus de 90 millions de foyers diffusant.
La collaboration vise à offrir aux téléspectateurs une couverture complète des publicités historiques et à venir du Grand Jeu, offrant un aperçu de leur évolution sur 59 ans en tant que phénomènes de la culture pop.
Roku und ADWEEK haben eine Partnerschaft angekündigt, um 'Die besten Werbespots des großen Spiels' zu starten, ein spezielles Video-Feature, das exklusiv in der Sports Zone von Roku in der Woche vom 3. Februar Premiere hat. Der Inhalt wird von ADWEEKs Chief Content Officer Zoë Ruderman aus ihrem Newsroom in New York City moderiert.
Das Feature umfasst mehrere Segmente: ein Top 25 Countdown mit den denkwürdigsten Anzeigen der letzten 25 Jahre, Vorschauen auf die Big Game-Werbung 2025, Trivia, Berichterstattung hinter den Kulissen und Analysen von Prominentenwerbung. Diese Partnerschaft nutzt die Position von Roku als der führenden TV-Streaming-Plattform in Amerika mit über 90 Millionen Streaming-Haushalten.
Das Ziel der Zusammenarbeit ist es, den Zuschauern eine umfassende Berichterstattung über sowohl historische als auch kommende Big Game-Werbespots zu bieten und Einblicke in deren Entwicklung über 59 Jahre als Popkultur-Phänomene zu gewähren.
- Exclusive content partnership enhances Roku's Sports Zone offering
- Access to 90+ million streaming households strengthens content distribution
- Leading position as #1 TV streaming platform in America
- None.
Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3
Featuring short standalone videos, “Best of Big Game Commercials” will premiere week of Feb. 3 exclusively on Roku’s Sports Zone– a curated destination to help fans follow their favorite teams, leagues, and sports from across all of TV.
Hosted from ADWEEK’s
- Top 25 Countdown: Most Memorable Ads of the Past 25 Years
- Big Game Ads of 2025: Ads You’ll See This Year
- Big Game Trivia
- Your Burning Questions Answered
- Story Behind the Spot (e.g. DoorDash)
- Brands Coming Back
- To Celeb or Not to Celeb
“Roku brings over 90 million streaming households easy access to the content they most want to watch, including a compelling selection of programming around sports,” said David Eilenberg, Head of Content, Roku Media. “Streaming exclusively on Roku, ADWEEK’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience.”
“So many fans anticipate and remember the best ads from the Big Game, and Roku will give them a great destination to relive past favorites and get previews for what’s coming up,” said Will Lee, CEO, ADWEEK. “Our editorial team provides a great overview of the history of Big Game commercials and how they have evolved over 59 years to become the pop culture phenomena that they are today.”
*By hours streamed (Hypothesis Group: Dec 2024)
About ADWEEK
ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage.
About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204848036/en/
Media Contacts
Sarah Saul
adspr@roku.com
Julie Faron
julie@markallenco.com
Source: Roku
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