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Roku, Hello Sunshine, and Rich Eisen Productions Team Up for “Women’s Sports Now,” a Weekly Roundup and Breakdown All About Women’s Sports

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Roku has announced a new weekly talk series called 'Women's Sports Now' in partnership with Hello Sunshine and Rich Eisen Productions. The show comes amid surging women's sports viewership, with engagement up 143% YoY on Roku's platform in 2024.

The series will feature an all-female core team, with Emmy Award-winning sports reporter Suzy Shuster as executive producer and recurring co-host, alongside former WNBA star Renee Montgomery and comedian Sarah Tiana as co-hosts. Miller Lite has signed on as the presenting launch partner.

The show will cover women's basketball, volleyball, soccer, college basketball, and more, featuring leading figures from women's sports as guests. This marks the fourth collaboration between Hello Sunshine and The Roku Channel, and will be available to stream for free across multiple platforms including Roku devices, TVs, and TheRokuChannel.com.

Roku ha annunciato una nuova serie di talk settimanali intitolata 'Women's Sports Now', in collaborazione con Hello Sunshine e Rich Eisen Productions. Lo spettacolo arriva in un periodo di crescita vertiginosa della visibilità degli sport femminili, con un aumento dell'engagement del 143% rispetto all'anno precedente sulla piattaforma di Roku nel 2024.

La serie avrà un team principale tutto al femminile, con la giornalista sportiva vincitrice di un Emmy Suzy Shuster come produttrice esecutiva e co-conduttrice ricorrente, insieme all'ex stella della WNBA Renee Montgomery e alla comica Sarah Tiana come co-conduttrici. Miller Lite è stato scelto come partner di lancio presentatore.

Il programma tratterà di pallacanestro femminile, pallavolo, calcio, pallacanestro universitaria e molto altro, presentando figure di spicco degli sport femminili come ospiti. Questo segna la quarta collaborazione tra Hello Sunshine e The Roku Channel, e sarà disponibile per lo streaming gratuito su più piattaforme, inclusi i dispositivi Roku, le TV e TheRokuChannel.com.

Roku ha anunciado una nueva serie semanal de charlas llamada 'Women's Sports Now' en asociación con Hello Sunshine y Rich Eisen Productions. El programa llega en medio de un aumento en la audiencia de los deportes femeninos, con un aumento del 143% en el engagement interanual en la plataforma de Roku en 2024.

La serie contará con un equipo central exclusivamente femenino, con la reportera deportiva ganadora de un Emmy Suzy Shuster como productora ejecutiva y coanfitriona recurrente, junto a la ex estrella de la WNBA Renee Montgomery y la comediante Sarah Tiana como coanfitrionas. Miller Lite se ha comprometido como el socio de lanzamiento presentador.

El programa abordará el baloncesto femenino, voleibol, fútbol, baloncesto universitario y más, presentando a figuras destacadas de los deportes femeninos como invitados. Esta es la cuarta colaboración entre Hello Sunshine y The Roku Channel, y estará disponible para streaming gratuito en múltiples plataformas, incluidos los dispositivos Roku, TVs y TheRokuChannel.com.

로쿠는 헬로 선샤인 및 리치 아이젠 프로덕션과 협력하여 '여성 스포츠 지금'이라는 새로운 주간 토크 시리즈를 발표했습니다. 이 쇼는 2024년 로쿠 플랫폼에서 여성 스포츠 시청률이 143% 증가하는 등 급증하는 여성 스포츠 시청률 속에 등장했습니다.

이 시리즈는 에미상을 수상한 스포츠 기자 수지 슈스터가 총괄 프로듀서이자 반복적으로 공동 진행자로 활동하고, 전 WNBA 스타 레니 몽고메리와 코미디언 사라 티아나가 공동 진행자로 참여하는 등 모든 여성 팀으로 구성됩니다. 밀러 라이트는 출범 파트너로 서명했습니다.

이 프로그램은 여성 농구, 배구, 축구, 대학 농구 등을 다루며, 여성 스포츠의 주요 인물들을 게스트로 초대합니다. 이는 헬로 선샤인과 로쿠 채널 간의 네 번째 협업으로, 로쿠 기기, TV 및 TheRokuChannel.com을 포함한 여러 플랫폼에서 무료로 스트리밍할 수 있습니다.

Roku a annoncé une nouvelle série de talk-show hebdomadaire intitulée 'Women's Sports Now', en partenariat avec Hello Sunshine et Rich Eisen Productions. L'émission arrive alors que la visibilité des sports féminins est en forte hausse, avec un engagement en hausse de 143 % d'une année sur l'autre sur la plateforme de Roku en 2024.

La série présentera une équipe principale entièrement féminine, avec la journaliste sportive primée aux Emmy Suzy Shuster en tant que productrice exécutive et co-animatrice récurrente, aux côtés de l'ancienne star de la WNBA Renee Montgomery et de la comédienne Sarah Tiana en tant que co-animatrices. Miller Lite s'est engagé comme partenaire de lancement présentateur.

L'émission couvrira le basket-ball féminin, le volley-ball, le football, le basket-ball universitaire et plus encore, avec des figures de proue du sport féminin en tant qu'invités. Cela marque la quatrième collaboration entre Hello Sunshine et The Roku Channel, et sera disponible en streaming gratuit sur plusieurs plateformes, y compris les appareils Roku, les téléviseurs et TheRokuChannel.com.

Roku hat eine neue wöchentliche Talk-Serie mit dem Titel 'Women's Sports Now' in Partnerschaft mit Hello Sunshine und Rich Eisen Productions angekündigt. Die Show kommt inmitten eines Anstiegs der Zuschauerzahlen im Frauensport, mit einem Engagement-Anstieg von 143 % im Jahresvergleich auf der Roku-Plattform im Jahr 2024.

Die Serie wird ein ausschließlich weibliches Kernteam haben, wobei die Emmy-prämierte Sportreporterin Suzy Shuster als Produzentin und wiederkehrende Co-Moderatorin fungiert, zusammen mit der ehemaligen WNBA-Star Renee Montgomery und der Komikerin Sarah Tiana als Co-Moderatorinnen. Miller Lite hat als Präsentationspartner unterzeichnet.

Die Show wird Basketball, Volleyball, Fußball, College-Basketball und mehr abdecken und führende Persönlichkeiten des Frauensports als Gäste präsentieren. Dies ist die vierte Zusammenarbeit zwischen Hello Sunshine und The Roku Channel und wird kostenlos auf mehreren Plattformen einschließlich Roku-Geräten, Fernsehern und TheRokuChannel.com gestreamt.

Positive
  • Engagement for women's sports on Roku platform increased 143% YoY in 2024
  • Partnership with established brands (Hello Sunshine, Rich Eisen Productions)
  • Secured Miller Lite as launch partner
  • Expands Roku's premium sports content offering
Negative
  • None.

Suzy Shuster to executive produce and recur as co-host of the weekly series; Renee Montgomery and Sarah Tiana to co-host

Miller Lite serves as the launch partner

SAN JOSE, Calif.--(BUSINESS WIRE)-- With surging viewership, fan engagement, cultural prominence, and sponsorship investments, women’s sports are more popular than ever. More than double the number of people watched women’s sports monthly in 2024 than in 2022*, and female athletes drive twice the amount of social engagement as their male counterparts**. Roku has seen this popularity firsthand, with engagement for women’s sports in 2024 up 143% YoY on the platform***. To better serve fans, Roku is partnering with Hello Sunshine, Rich Eisen Productions, and APX Content Ventures to bring audiences “Women’s Sports Now,” a weekly talk series that will dive deep into the stories of the elite women at the heart of these games. “Women’s Sports Now” will be fans’ go-to source for everything from women’s basketball, volleyball, soccer, college basketball, and more.

Suzy Shuster to executive produce and recur as co-host of the weekly series "Women's Sports Now," on The Roku Channel, with Renee Montgomery and Sarah Tiana to co-host. (Photo: Business Wire)

Suzy Shuster to executive produce and recur as co-host of the weekly series "Women's Sports Now," on The Roku Channel, with Renee Montgomery and Sarah Tiana to co-host. (Photo: Business Wire)

“Women’s Sports Now” will feature an outstanding all-female core team, with each member bringing her unique experiences across sports, journalism, and entertainment to the table. Emmy Award-winning sports reporter Suzy Shuster will executive produce on behalf of Rich Eisen Productions and recur as co-host. Former WNBA star and current co-owner of the Atlanta Dream Renee Montgomery and comedian and sports superfan Sarah Tiana will co-host the series. Leading figures from the women’s sports world will join the hosts as guests in each episode.

The series marks the fourth collaboration between Hello Sunshine and The Roku Channel, following the success of Hello Sunshine’s unscripted series “Side Hustlers” and the unscripted romantic comedies “Meet Me in Paris” and “Meet Me in Rome.” “Women’s Sports Now” also builds on Hello Sunshine’s growing slate of women’s sports content, which includes the forthcoming “F1 Academy” (Netflix) and “Surf Girls” (Prime Video). The show furthers the relationship between Rich Eisen Productions and The Roku Channel, which continues to distribute Emmy-nominated daily sports and entertainment talk show “The Rich Eisen Show.” Miller Lite has signed on as the series’ presenting launch partner through their media agency Connect.

“I’m thrilled to be creating a show that has long been overdue and to be working with partners like Hello Sunshine and Roku who share that vision,” said Suzy Shuster. “Women’s sports are taking over the world, and our goal is to celebrate these incredible female athletes for the difference-makers they are.”

“The soaring momentum of women’s sports goes beyond one sport or athlete; it’s a widespread sporting and cultural interest with a broad, enthusiastic audience looking to stay connected with their favorite teams and athletes,” said Joe Franzetta, Head of Sports, Roku Media. “As the excitement and engagement in this space only continue to grow, we’re proud to partner with Hello Sunshine, a true champion of female-driven storytelling, all-star talent Suzy Shuster, Renee Montgomery, Sarah Tiana, and our incredible launch partner Miller Lite to create an accessible, premium weekly talk series to entertain and inform women’s sports fans.”

“We couldn't be more thrilled to partner with Roku and Suzy Shuster to bring ‘Women’s Sports Now’ to life,” said Sara Rea, Hello Sunshine's Head of Unscripted. “We’ve seen time and time again the appetite audiences have for women’s sports. What makes this show so special and unique is its broad appeal: whether you’re a diehard sports fan, curious to learn more, or simply looking to be entertained, ‘Women’s Sports Now’ is a first-of-its-kind series focusing on women’s sports in a way that’s fun, engaging, and reflective of how they have become an important sector in pop culture today.”

“We are so proud to team up with Hello Sunshine and Roku for the launch of ‘Women’s Sports Now,’” said Mara Schaefer, Senior Director of Marketing, Miller Lite. “This fanbase is passionate, and we can’t wait to help bring them even more stories to cheers to.”

Suzy Shuster executive produces for Rich Eisen Productions. Reese Witherspoon, Sara Rea, and Cassie Lambert Scalettar will executive produce on behalf of Hello Sunshine. KP Anderson serves as executive producer and showrunner. “Women’s Sports Now” will join Roku’s existing lineup of premium sports talk programming available to audiences for free including “The Rich Eisen Show” and “GMFB: Overtime.” The series is overseen by Brian Tannenbaum, Sean Boyle, and Louisa Lenander Friedman on behalf of Roku Originals.

The Roku Channel is available to stream for free — no subscription or sign-up required. Audiences can watch it on Roku devices or TVs, and it’s also easily accessible online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs and other Android TV OS devices.

*eMarketer US Sports Streaming 2024 Report (October 2024)

**Wasserman the Collective - From the Shadows to the Spotlight: A new look at the increased media coverage of women's sports (October 2024)

***Roku internal data full year 2023-2024

About The Roku Channel

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. In Q3 2024, The Roku Channel was the #3 app on our platform by both reach and engagement.

About Hello Sunshine

Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members.

Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Roku U.S. Media Contacts

Nicole Wilcox

nwilcox@roku.com

Sophia Economou

seconomou@roku.com

Source: Roku

FAQ

What is Roku's new Women's Sports Now show about?

Women's Sports Now is a weekly talk series covering women's basketball, volleyball, soccer, and college basketball, featuring an all-female core team discussing elite women athletes and their stories.

Who are the hosts of Roku's Women's Sports Now?

The show features Suzy Shuster as executive producer and recurring co-host, along with former WNBA star Renee Montgomery and comedian Sarah Tiana as co-hosts.

How much has women's sports engagement grown on Roku?

Roku has reported a 143% year-over-year increase in women's sports engagement on their platform in 2024.

Where can viewers watch Women's Sports Now on Roku?

The show will be available for free on The Roku Channel, accessible through Roku devices, TVs, TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs, and Google TVs.

What is Miller Lite's role in Roku's Women's Sports Now?

Miller Lite has signed on as the presenting launch partner for Women's Sports Now through their media agency Connect.

Roku, Inc.

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