Welcome to our dedicated page for Reeds news (Ticker: REED), a resource for investors and traders seeking the latest updates and insights on Reeds stock.
Reed’s, Inc. (REED) generates a steady flow of company news through earnings releases, financing announcements, leadership updates and stock‑market related developments. As the owner of the Reed’s, Virgil’s and Flying Cauldron beverage brands, the company regularly reports on its progress in the natural and premium soft drink category, including ginger‑based beverages and craft sodas.
On this page, readers can follow REED news tied to quarterly and year‑to‑date financial results, where Reed’s discusses net sales, gross profit, operating expenses, liquidity and non‑GAAP metrics such as Modified EBITDA. These updates often include commentary on inventory actions, product portfolio optimization and changes in delivery, handling and marketing costs.
Reed’s also issues news about capital markets activity, such as private placements, underwritten public offerings of common stock and warrants, and its uplisting from the OTCQX Best Market to the NYSE American exchange. Related Form 8‑K filings and press releases describe how proceeds are intended to support growth initiatives, working capital and general corporate purposes.
Investors tracking REED can see organizational and governance developments, including corporate reorganizations, amendments to loan agreements, changes to bylaws, reverse stock split actions and the appointment or transition of key executives. Announcements introducing new leadership in marketing and operations provide additional context on the company’s commercial strategy and brand focus.
By reviewing the news feed for Reed’s, Inc., users can monitor how the company communicates its financial performance, financing decisions, strategic priorities and leadership changes over time. This page offers a centralized view of REED‑related headlines drawn from official press releases and SEC‑referenced announcements.
Reed’s Inc. has launched its 'Real is Always Better' campaign to celebrate genuine ingredients as Americans return to regular summer activities. The campaign emphasizes that 60% of ginger ale drinkers prefer beverages made with real ginger. Reed’s REAL Ginger Ale™ contains 2000 milligrams of fresh ginger. The campaign will be prominent across Northeast summer hotspots and includes multimedia marketing strategies and a sampling initiative via the Reed’s Green Machine. Additionally, the company is hosting a sweepstakes to win a branded Moke™ vehicle.
Reed’s Inc. (NASDAQ: REED) announces the launch of two new flavors in its Really REAL Ginger Ale line: Shirley Tempting and Transfusion. These zero-sugar, all-natural mocktails are made with 2,000 mg of fresh ginger, catering to the growing consumer demand for healthier beverage options. Available in stores and online for $30 per 12-pack, they feature refreshing blends of cherry, pomegranate, and grape flavors. The introduction reflects Reed’s commitment to providing unique, flavorful options in the non-alcoholic market as summer approaches.
Reed's Inc. (NASDAQ: REED) is expanding its Virgil's™ Zero Sugar soda line with three new flavors: Grapefruit, Dr. Better, and Ginger Ale. These keto-certified beverages are crafted from natural ingredients and contain no artificial additives. The launch responds to consumer demand for healthier soda options, bringing the total to nine flavors in the Zero Sugar range. The new drinks will be available in select grocery stores and online this summer, further enhancing the brand's retail presence.
Reed’s Inc. (Nasdaq: REED) announces expanded distribution with Publix Super Markets, making its REALLY REAL Ginger Ale™ and Extra Ginger Beer available in over 1,100 locations across the Southeastern U.S. This initiative increases the brand's retail footprint and meets consumer demand for all-natural beverages. Additionally, Reed's has enhanced its distribution through the Anheuser Busch network in Florida. The company will promote its products at the Savor SoFlo Festival on June 5-6, emphasizing their all-natural offerings.
Reed's Inc. has launched its flagship Extra Ginger Beer in 12 oz. recyclable aluminum cans, expanding its presence in over 1,600 Walmart Mixer Sets. This move is aimed at meeting growing consumer demand for canned beverages and enhancing retail opportunities. The product, crafted with real organic ginger, has been primarily available in glass bottles. This innovation aligns with Reed's strategy to increase its reach in the mixer category and on-premise venues across the U.S. Reed's has been a leader in the ginger beverage market for over 30 years.
Reed's Inc. (Nasdaq: REED) reported a 28% increase in net sales for Q1 2021, reaching $12.1 million, compared to $9.5 million in the prior year. Core brand gross sales were up 27%, driven by a 37% growth in the Reed’s® brand and 29% in the Virgil’s® brand. Gross profit rose 34% to $3.9 million, with a gross margin of 32%. However, the company reported an operating loss of $4.3 million and a net loss of $4.5 million. Reed's reaffirms its 2021 revenue growth outlook of 14% to 16% amid ongoing supply chain challenges.
Reed’s Inc. (Nasdaq: REED) has launched its first-ever resealable 20 oz. bottles for its beverages, marking a significant innovation in over 30 years of operation. The new bottles are available for Reed’s REAL Ginger Ale, Virgil’s Handcrafted Root Beer, and Virgil’s Dr. Better, designed for on-the-go consumption. This packaging breakthrough facilitates entry into c-store and supermarket channels, catering to consumer demand for healthier options. The resealable bottles are also entirely recyclable, emphasizing sustainability. Key retail partners include Kroger and select CVS locations.
Reed's Inc. (Nasdaq: REED) is set to release its financial results for Q1 2021, ending March 31, on May 17, 2021. The announcement follows a leading position in the U.S. beverage market, particularly in the segment of handcrafted, all-natural products. The company's portfolio includes the top-selling Ginger Beer and craft sodas, with products available in over 40,000 retail locations nationwide. Following the earnings release, Reed's management will conduct a conference call at 4:30 PM ET to discuss results with investors.
On May 5, 2021, Reed’s Inc. (Nasdaq: REED) announced a registered direct offering, planning to sell up to 6,680,000 shares of common stock at $1.18 per share, aiming for gross proceeds of $7.9 million. After fees and expenses, net proceeds are expected to be around $7.4 million. The closing is anticipated on May 7, 2021, contingent on standard conditions. Funds will be allocated to working capital and general corporate purposes, supporting distribution initiatives aligned with the company's strategic goals.
Reed's Inc. expands its presence in the beverage market, rolling out six new multipacks of Reed's and Virgil's beverages to over 1,000 CVS Pharmacy locations. This move responds to strong consumer demand for all-natural alternatives, building on the success of Reed's Extra and Zero Sugar Extra Ginger Beer. The new product lineup includes REALLY REAL Ginger Ale and Certified Ketogenic sodas from Virgil's in Zero Sugar flavors. The company continues to grow its distribution across various channels, significantly increasing brand visibility and availability.