Reborn Coffee to Launch Award-Winning Cold Brew Distribution Across the U.S. Following the Successful Miami Passion Event with Hagerty Garage + Social During the Austin F1 Race
Reborn Coffee (Nasdaq: REBN) announced the nationwide distribution of its award-winning Cold Brew line, following success at the Miami Passion event during the Austin F1 Race. The launch features Miami Passion, a -edition Cold Brew blend combining coffee with tropical Passion Fruit. The company collaborated with Miami artist Mira for a special -edition label design. The distribution strategy will target key markets through retail locations and e-commerce platforms, featuring three Cold Brew fruit-infused varieties catering to health-conscious consumers preferring low-acid, naturally caffeinated options.
Reborn Coffee (Nasdaq: REBN) ha annunciato la distribuzione a livello nazionale della sua premiata linea di Cold Brew, dopo il successo ottenuto all'evento Miami Passion durante la gara di F1 di Austin. Il lancio presenta Miami Passion, una miscela di Cold Brew in edizione limitata che combina caffè con l'esotica Passione. L'azienda ha collaborato con l'artista di Miami Mira per un design di etichetta in edizione speciale. La strategia di distribuzione si concentrerà su mercati chiave tramite punti vendita al dettaglio e piattaforme di e-commerce, proponendo tre varietà di Cold Brew infuse con frutta pensate per i consumatori attenti alla salute che preferiscono opzioni a bassa acidità e naturalmente caffeinate.
Reborn Coffee (Nasdaq: REBN) anunció la distribución a nivel nacional de su galardonada línea de Cold Brew, tras el éxito en el evento Miami Passion durante la carrera de F1 en Austin. El lanzamiento presenta Miami Passion, una mezcla de Cold Brew de edición limitada que combina café con la exótica fruta de la pasión. La empresa colaboró con la artista de Miami Mira para un diseño especial de etiqueta. La estrategia de distribución se enfocará en mercados clave a través de puntos de venta y plataformas de comercio electrónico, ofreciendo tres variedades de Cold Brew infusionadas con frutas dirigidas a consumidores conscientes de la salud que prefieren opciones de baja acidez y naturalmente cafeinadas.
Reborn Coffee (Nasdaq: REBN)은 오스틴 F1 레이스 중 마이애미 패션 이벤트에서의 성공 이후, 그들의 수상 경력에 빛나는 Cold Brew 라인의 전국적인 유통을 발표했습니다. 이번 출시에는 열대 열매와 커피가 결합된 한정판 Cold Brew 블렌드인 Miami Passion이 포함되어 있습니다. 이 회사는 마이애미 아티스트 미라와 협력하여 특별한 한정판 라벨 디자인을 제작했습니다. 유통 전략은 소매점과 전자상거래 플랫폼을 통해 주요 시장을 목표로 하며, 건강을 중시하는 소비자를 위해 저산도 자연 카페인 옵션을 선호하는 세 가지 과일 주입 Cold Brew 변형을 제공합니다.
Reborn Coffee (Nasdaq: REBN) a annoncé la distribution nationale de sa gamme Cold Brew primée, suite à un succès lors de l'événement Miami Passion durant la course F1 d'Austin. Le lancement met en vedette Miami Passion, un mélange de Cold Brew en édition limitée combinant café et fruit de la passion tropical. L'entreprise a collaboré avec l'artiste de Miami, Mira, pour un design d'étiquette en édition spéciale. La stratégie de distribution ciblera des marchés clés à travers des points de vente et des plateformes de commerce électronique, proposant trois variétés de Cold Brew infusées de fruits destinées aux consommateurs soucieux de leur santé qui préfèrent des options à faible acide et naturellement caféinées.
Reborn Coffee (Nasdaq: REBN) hat die landesweite Verteilung seiner preisgekrönten Cold Brew-Linie bekannt gegeben, nachdem es beim Miami Passion-Event während des Austin F1-Rennens erfolgreich war. Der Launch präsentiert Miami Passion, eine limitierte Cold Brew-Mischung, die Kaffee mit tropischer Passionsfrucht kombiniert. Das Unternehmen hat mit der Künstlerin Mira aus Miami für ein spezielles Design der Etiketten in limitierter Auflage zusammengearbeitet. Die Vertriebsstrategie wird sich auf wichtige Märkte konzentrieren, indem sie über Einzelhandelsstandorte und E-Commerce-Plattformen operiert und drei fruchtige Cold Brew-Varianten anbietet, die auf gesundheitsbewusste Verbraucher abzielen, die Optionen mit niedrigem Säuregehalt und natürlichem Koffein bevorzugen.
- Expanding distribution network nationwide for Cold Brew products
- Launch of new -edition product line targeting premium RTD market
- Strategic positioning in growing cold brew market segment
- None.
Insights
The nationwide cold brew distribution launch represents a strategic expansion for Reborn Coffee, but its impact should be measured against market realities. The U.S. RTD coffee market is highly competitive, dominated by major players with established distribution networks. While the Miami Passion edition and artist collaboration create differentiation, the success will heavily depend on execution and distribution partnerships.
The focus on fruit-infused blends and health-conscious positioning aligns with current consumer trends, but market penetration challenges remain significant for a smaller player with a
Reborn Coffee’s new cold brew Fruit Infused, including the Miami Passion blend, are set to expand nationwide, capturing U.S. demand for premium ready-to-drink options as the brand builds on its success
BREA, Calif., Oct. 29, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee industry, today announced the upcoming nationwide distribution of its award-winning Cold Brew line, building on the momentum from its recent Miami Passion event with Hagerty Garage + Social during the Austin F1 Race. This launch features Miami Passion, a limited-edition Cold Brew blend, which combines Reborn’s signature coffee with tropical Passion Fruit, capturing the vibrant spirit of Miami.
A video from the event is available here.
In collaboration with Miami-based artist Mira, Reborn Coffee has designed a special limited-edition label for Miami Passion. Mira’s distinctive urban pop-art style, celebrated for its uplifting messages, complements Reborn’s ethos and adds an artistic touch to this exclusive product, making it a true collector’s item for coffee and art lovers alike.
“With the nationwide rollout of our Cold Brew line, we’re excited to bring Reborn’s unique special blend to coffee lovers across the U.S.,” said Jay Kim, CEO of Reborn Coffee. “Our initial sales projections are strong, and we are confident that limited-edition blends like Miami Passion will drive significant market interest and capture a notable share of the growing RTD coffee segment.”
Reborn’s U.S. distribution strategy will target key markets where demand for premium Cold Brew is high, focusing on both retail locations and e-commerce platforms to ensure easy access for on-the-go consumers. In addition to Miami Passion, Reborn’s RTD lineup will include two other popular Cold Brew fruit infused, each crafted to meet the tastes of health-conscious coffee drinkers who prefer low-acid, naturally caffeinated options.
The U.S. cold brew market continues to grow rapidly, and Reborn’s distinctive blends and limited-edition offerings position it strongly within this expanding landscape. As the brand rolls out nationwide, Reborn is set to deliver not only a refreshing coffee experience but also a new standard in ready-to-drink coffee innovation.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
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