Reborn Coffee Dubai Drives European Flagship Expansion into Vienna, Florence, And Prague
Reborn Coffee Inc. (REBN) announced its Dubai division is leading a major European expansion with new flagship stores planned in Vienna, Florence, and Prague. The Prague location is scheduled to open in June 2025 to coincide with peak tourist season, serving as a showcase in Central Europe.
The Vienna store will combine traditional coffee culture with modern specialty innovations, while the Florence location will be the company's second Italian establishment. Reborn Coffee Dubai, which has driven the brand's Middle Eastern success, is actively seeking franchise and licensing partners across Europe and the Middle East.
The expansion strategy focuses on high-profile tourist destinations to strengthen the brand's global presence in premium specialty coffee, tea, and bakery experiences. Each new location will maintain Reborn's quality standards and signature brewing techniques.
Reborn Coffee Inc. (REBN) ha annunciato che la sua divisione di Dubai sta guidando una grande espansione europea con nuovi negozi di punta previsti a Vienna, Firenze e Praga. La sede di Praga è programmata per aprire a giugno 2025 per coincidere con l'alta stagione turistica, fungendo da vetrina nell'Europa centrale.
Il negozio di Vienna combinerà la tradizionale cultura del caffè con innovazioni moderne, mentre la sede di Firenze sarà il secondo stabilimento italiano dell'azienda. Reborn Coffee Dubai, che ha guidato il successo del marchio in Medio Oriente, sta attivamente cercando partner per franchising e licenze in tutta Europa e Medio Oriente.
La strategia di espansione si concentra su destinazioni turistiche di alto profilo per rafforzare la presenza globale del marchio nel caffè premium, nel tè e nelle esperienze di panetteria. Ogni nuova sede manterrà gli standard di qualità e le tecniche di preparazione distintive di Reborn.
Reborn Coffee Inc. (REBN) anunció que su división de Dubái está liderando una importante expansión europea con nuevas tiendas insignia previstas en Viena, Florencia y Praga. La ubicación en Praga está programada para abrir en junio de 2025 para coincidir con la temporada alta de turismo, sirviendo como una vitrina en Europa Central.
La tienda de Viena combinará la cultura tradicional del café con innovaciones modernas, mientras que la ubicación en Florencia será el segundo establecimiento italiano de la empresa. Reborn Coffee Dubái, que ha impulsado el éxito de la marca en el Medio Oriente, está buscando activamente socios de franquicia y licencias en Europa y el Medio Oriente.
La estrategia de expansión se centra en destinos turísticos de alto perfil para fortalecer la presencia global de la marca en café premium, té y experiencias de panadería. Cada nueva ubicación mantendrá los estándares de calidad y las técnicas de preparación distintivas de Reborn.
Reborn Coffee Inc. (REBN)는 두바이 지사가 비엔나, 피렌체, 프라하에 새로운 플래그십 매장을 계획하며 유럽의 주요 확장을 이끌고 있다고 발표했습니다. 프라하 매장은 관광 성수기와 맞물려 2025년 6월에 오픈할 예정이며, 중앙 유럽의 쇼케이스 역할을 할 것입니다.
비엔나 매장은 전통적인 커피 문화와 현대적인 스페셜티 혁신을 결합할 것이며, 피렌체 매장은 회사의 두 번째 이탈리아 매장이 될 것입니다. 두바이의 Reborn Coffee는 중동에서 브랜드의 성공을 이끌어왔으며, 유럽과 중동 전역에서 프랜차이즈 및 라이선스 파트너를 적극적으로 찾고 있습니다.
확장 전략은 프리미엄 스페셜티 커피, 차 및 베이커리 경험에서 브랜드의 글로벌 존재감을 강화하기 위해 고프로필 관광지에 중점을 두고 있습니다. 각 새로운 매장은 Reborn의 품질 기준과 고유한 추출 기술을 유지할 것입니다.
Reborn Coffee Inc. (REBN) a annoncé que sa division de Dubaï est à l'avant-garde d'une importante expansion européenne avec de nouveaux magasins phares prévus à Vienne, Florence et Prague. Le site de Prague est prévu pour ouvrir en juin 2025 afin de coïncider avec la haute saison touristique, servant de vitrine en Europe centrale.
Le magasin de Vienne combinera la culture traditionnelle du café avec des innovations modernes, tandis que le site de Florence sera le deuxième établissement italien de l'entreprise. Reborn Coffee Dubaï, qui a contribué au succès de la marque au Moyen-Orient, recherche activement des partenaires pour le franchisage et la licence à travers l'Europe et le Moyen-Orient.
La stratégie d'expansion se concentre sur des destinations touristiques de haut profil pour renforcer la présence mondiale de la marque dans le café de spécialité premium, le thé et les expériences de boulangerie. Chaque nouvel emplacement maintiendra les normes de qualité et les techniques de préparation emblématiques de Reborn.
Reborn Coffee Inc. (REBN) hat angekündigt, dass die Dubai-Niederlassung eine große europäische Expansion anführt, mit neuen Flagship-Stores, die in Wien, Florenz und Prag geplant sind. Der Standort in Prag soll im Juni 2025 eröffnet werden, um mit der Hochsaison des Tourismus zusammenzufallen, und dient als Schaufenster in Mitteleuropa.
Der Wiener Store wird traditionelle Kaffeekultur mit modernen Spezialitäteninnovationen kombinieren, während der Standort in Florenz die zweite italienische Niederlassung des Unternehmens sein wird. Reborn Coffee Dubai, das den Erfolg der Marke im Nahen Osten vorangetrieben hat, sucht aktiv nach Franchise- und Lizenzpartnern in ganz Europa und dem Nahen Osten.
Die Expansionsstrategie konzentriert sich auf hochkarätige Touristenziele, um die globale Präsenz der Marke im Premium-Spezialkaffee, Tee und Bäckerei-Erlebnissen zu stärken. Jede neue Location wird die Qualitätsstandards und die charakteristischen Brühtechniken von Reborn einhalten.
- Strategic expansion into three major European tourist destinations
- Timing Prague store opening with peak tourist season in June 2025
- Leveraging existing success in Dubai for European growth
- Active pursuit of franchise and licensing opportunities in Europe and Middle East
- None.
Insights
This European expansion initiative represents a bold but potentially risky move for Reborn Coffee, particularly considering its current market capitalization of
Market Entry Dynamics:
- Vienna's coffee house culture, deeply rooted in UNESCO cultural heritage, presents both an opportunity and challenge. Breaking into this traditional market requires significant differentiation and cultural sensitivity.
- Florence, as the second Italian location, faces intense competition in the birthplace of espresso culture, where consumer preferences are deeply entrenched.
- Prague's timing aligns with peak tourism, potentially providing immediate exposure to diverse international consumers, but also indicating higher operational costs during prime real estate season.
Operational Considerations:
- The Dubai hub's leadership in this expansion suggests a franchise/licensing model, which could accelerate growth while minimizing direct capital requirements.
- However, maintaining consistent quality across multiple international markets through franchise partners presents significant operational challenges.
- The absence of specific location details for Vienna and Florence suggests potential challenges in securing prime real estate in these competitive markets.
Financial Implications:
- The expansion strategy appears ambitious given the company's current market capitalization, raising questions about funding sources and potential dilution risks.
- The franchise model could provide faster expansion with lower capital requirements, but may impact profit margins and brand control.
- Success in these premium locations requires substantial marketing investment to establish brand presence against established competitors.
While the expansion demonstrates strategic vision, investors should closely monitor execution capabilities, capital allocation, and the impact on operational metrics in coming quarters. The success of this initiative could significantly influence the company's growth trajectory and market position in the premium coffee segment.
Strengthening Global Presence with Premium Specialty Coffee, Tea, And Bakery Experiences Across Europe
BREA, Calif., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced that Reborn Coffee Dubai, the Middle Eastern hub of Reborn Coffee's international expansion, is spearheading a bold new initiative to establish flagship locations in Europe. Openings are set for Vienna, Austria; Florence, Italy; and Prague, Czech Republic, reinforcing Dubai’s leadership role in the brand’s global growth strategy.
As part of this expansion, the Prague flagship store is set to open in June 2025, strategically aligning with the peak tourist season. This timing ensures that visitors from around the world will experience Reborn Coffee’s signature specialty coffee offerings in one of Europe’s most visited cities.
- Prague, Czech Republic – Opening June 2025 – Under Reborn Coffee Dubai’s leadership, the Prague flagship will serve as a European showcase location, strengthening the brand’s presence in Central Europe. The launch in June will capitalize on Prague’s high influx of international tourists, establishing Reborn Coffee as a go-to specialty coffee destination in the region.
- Vienna, Austria – A city renowned for its historic coffee culture, Reborn Coffee Vienna will blend tradition with modern specialty coffee innovation, making it a must-visit destination for both locals and tourists. Definitive location details will be announced soon.
- Florence, Italy – As Reborn Coffee’s second store in Italy, the Florence flagship will build upon the success of its predecessor, offering an elevated specialty coffee experience in a city celebrated for its artistic heritage and culinary excellence. Finalized location details will be shared in the coming weeks.
Reborn Coffee Dubai has played a pivotal role in the brand’s Middle Eastern success and is now leveraging its expertise to guide Reborn Coffee’s European expansion. With a strong commitment to excellence, sustainability, and innovation, Reborn Coffee Dubai ensures that each new location maintains the brand’s high quality standards and signature brewing techniques.
Beyond these flagship locations, Reborn Coffee Dubai is actively seeking franchise and licensing partners in both Europe and the Middle East, offering investors the opportunity to be part of a rapidly expanding specialty coffee brand.
"Dubai has always been a gateway for global innovation, and we are proud that Reborn Coffee Dubai is at the forefront of our European expansion," said Jay Kim, CEO of Reborn Coffee. "By strategically positioning ourselves in high-profile tourist destinations, we are not only expanding our footprint but also reinforcing our commitment to bringing premium specialty coffee, tea, and bakery to the world."
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
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