Reborn Coffee Franchise Expands with Addition of Bosco Bakery in Los Angeles, California
Reborn Coffee Inc. (Nasdaq: REBN) has announced the addition of Bosco Bakery in Los Angeles as a new franchise, marking its strategic expansion into the artisan bakery segment. The well-established bakery is undergoing a brand conversion to become a Reborn Coffee franchise, combining its traditional fresh-baked goods with Reborn's specialty coffee and tea selections.
The transformed location will feature an upgraded menu with over 40 varieties of fresh-baked pastries and bread alongside Reborn's signature coffee offerings. This hybrid café-bakery concept serves as a model for future franchise locations, demonstrating the brand's adaptability in high-demand urban markets.
The integration aligns with Reborn Coffee's domestic and international growth strategy, providing a blueprint for prospective franchisees while maintaining Bosco's heritage of artisanal craftsmanship within a modern coffee and bakery experience.
Reborn Coffee Inc. (Nasdaq: REBN) ha annunciato l'aggiunta di Bosco Bakery a Los Angeles come nuova franchigia, segnando la sua espansione strategica nel segmento delle panetterie artigianali. La panetteria ben consolidata sta subendo una conversione del marchio per diventare una franchigia di Reborn Coffee, combinando i suoi tradizionali prodotti da forno freschi con le selezioni di caffè e tè speciali di Reborn.
La location trasformata presenterà un menu aggiornato con oltre 40 varietà di pasticcini e pane freschi insieme alle offerte di caffè distintive di Reborn. Questo concetto ibrido di caffè-panetteria funge da modello per le future sedi in franchising, dimostrando l'adattabilità del marchio nei mercati urbani ad alta domanda.
L'integrazione è in linea con la strategia di crescita nazionale e internazionale di Reborn Coffee, fornendo un modello per i potenziali franchising, mantenendo al contempo l'eredità artigianale di Bosco all'interno di un'esperienza moderna di caffè e panetteria.
Reborn Coffee Inc. (Nasdaq: REBN) ha anunciado la incorporación de Bosco Bakery en Los Ángeles como una nueva franquicia, marcando su expansión estratégica en el segmento de panaderías artesanales. La panadería bien establecida está en proceso de conversión de marca para convertirse en una franquicia de Reborn Coffee, combinando sus tradicionales productos de panadería frescos con las selecciones de café y té especial de Reborn.
La ubicación transformada contará con un menú actualizado que incluirá más de 40 variedades de pasteles y panes recién horneados junto con las ofertas de café distintivas de Reborn. Este concepto híbrido de café-panadería sirve como modelo para futuras ubicaciones de franquicias, demostrando la adaptabilidad de la marca en mercados urbanos de alta demanda.
La integración está alineada con la estrategia de crecimiento nacional e internacional de Reborn Coffee, proporcionando un modelo para futuros franquiciados mientras mantiene la herencia de artesanía de Bosco dentro de una experiencia moderna de café y panadería.
Reborn Coffee Inc. (Nasdaq: REBN)은 로스앤젤레스에 있는 Bosco Bakery를 새로운 프랜차이즈로 추가한다고 발표하며, 장인 제빵 세그먼트로의 전략적 확장을 알렸습니다. 잘 알려진 이 제과점은 Reborn Coffee 프랜차이즈로 브랜드 전환을 진행 중이며, 전통적인 신선한 제과 제품과 Reborn의 특선 커피 및 차를 결합합니다.
변신된 매장은 40종 이상의 신선한 페이스트리와 빵을 제공하는 업그레이드된 메뉴와 함께 Reborn의 시그니처 커피 제품을 선보일 것입니다. 이 하이브리드 카페-베이커리 개념은 향후 프랜차이즈 위치의 모델 역할을 하며, 높은 수요의 도시 시장에서 브랜드의 적응력을 보여줍니다.
이 통합은 Reborn Coffee의 국내 및 국제 성장 전략과 일치하며, Bosco의 장인 정신 유산을 현대적인 커피 및 제과 경험 내에서 유지하면서 잠재적인 프랜차이즈를 위한 청사진을 제공합니다.
Reborn Coffee Inc. (Nasdaq: REBN) a annoncé l'ajout de Bosco Bakery à Los Angeles en tant que nouvelle franchise, marquant son expansion stratégique dans le segment de la boulangerie artisanale. La boulangerie bien établie est en train de subir une conversion de marque pour devenir une franchise Reborn Coffee, combinant ses produits de boulangerie frais traditionnels avec les sélections de café et de thé spécialisés de Reborn.
Le lieu transformé présentera un menu amélioré avec plus de 40 variétés de pâtisseries et de pains fraîchement cuits, ainsi que les offres de café emblématiques de Reborn. Ce concept hybride de café-boulangerie sert de modèle pour de futurs emplacements de franchise, démontrant l'adaptabilité de la marque sur les marchés urbains à forte demande.
L'intégration s'inscrit dans la stratégie de croissance nationale et internationale de Reborn Coffee, fournissant un modèle pour les futurs franchisés tout en préservant l'héritage artisanal de Bosco dans une expérience moderne de café et de boulangerie.
Reborn Coffee Inc. (Nasdaq: REBN) hat die Hinzufügung von Bosco Bakery in Los Angeles als neues Franchise bekannt gegeben, was eine strategische Expansion in das Segment der handwerklichen Bäckereien markiert. Die etablierte Bäckerei unterzieht sich einer Markenumwandlung, um eine Reborn Coffee-Franchise zu werden und kombiniert ihre traditionellen frischen Backwaren mit den Spezialitäten von Reborn im Bereich Kaffee und Tee.
Der umgestaltete Standort wird ein erweitertes Menü mit über 40 Sorten frischer Backwaren und Brot sowie den charakteristischen Kaffeeangeboten von Reborn präsentieren. Dieses hybride Café-Bäckerei-Konzept dient als Modell für zukünftige Franchise-Standorte und zeigt die Anpassungsfähigkeit der Marke in stark nachgefragten städtischen Märkten.
Die Integration steht im Einklang mit der nationalen und internationalen Wachstumsstrategie von Reborn Coffee und bietet einen Plan für potenzielle Franchise-Nehmer, während das Erbe von Boscos handwerklicher Fertigung innerhalb eines modernen Kaffee- und Bäckerei-Erlebnisses erhalten bleibt.
- Strategic expansion into bakery segment through established location
- Addition of 40+ varieties of baked goods to product lineup
- Creation of scalable hybrid café-bakery franchise model
- None.
Insights
Reborn Coffee's franchise agreement with Bosco Bakery represents a strategic pivot that could accelerate their growth trajectory while minimizing capital expenditure. The company is executing a dual-expansion strategy - broadening both their product mix and geographic footprint simultaneously through the franchise model.
This hybrid café-bakery concept creates a compelling value proposition for potential franchisees by diversifying revenue streams beyond coffee alone. Franchisees typically seek concepts with multiple profit centers to maximize returns on their location investment. By establishing this flagship LA location as a proof-of-concept, Reborn creates a tangible showcase for prospective franchise partners.
The approach of converting an established local bakery rather than building from scratch demonstrates capital efficiency and reduces market entry risks by leveraging Bosco's existing customer base and community goodwill. This model could be replicated in other markets by identifying similar established bakeries ready for brand conversion.
For a
This café-bakery integration aligns with evolving consumer preferences for comprehensive food and beverage experiences. Reborn's expansion beyond pure-play coffee positions them against established players like Panera Bread and Corner Bakery while differentiating through specialty coffee credentials.
The Los Angeles market provides an ideal testing ground for this concept given its sophisticated food culture and premium coffee appreciation. The integration of 40+ bakery items with specialty coffee creates multiple daypart opportunities - potentially capturing morning commuters, lunch traffic, and afternoon relaxation periods - extending revenue-generating hours beyond traditional coffee peaks.
Operationally, adding bakery items typically drives higher average tickets and margins compared to beverages alone. The complementary nature of coffee and baked goods creates natural cross-selling opportunities while potentially increasing visit frequency through expanded menu relevance.
This move counters a key industry challenge: coffee-only concepts face intense competition and ticket growth opportunities. By diversifying into complementary food categories, Reborn creates a more defensible market position with greater revenue potential per location. While a single location won't immediately transform company financials, successfully proving this concept could fundamentally alter Reborn's growth ceiling and market positioning, potentially justifying a higher valuation multiple if replication demonstrates scalability.
Strengthens Reborn Coffee’s Expansion into the Bakery Segment, Enhancing its Specialty Coffee Offerings with Artisan Baked Goods at its Prime Los Angeles, CA Location
BREA, Calif., March 25, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced that Bosco Bakery (“Bosco”), a well-established bakery in Los Angeles, California, has officially joined Reborn Coffee as a franchise. This transformation marks a strategic expansion into the artisan bakery segment. Reborn Coffee’s mission is to deliver healthy, fun, and energetic lifestyle experiences through its premium offerings.
Bosco Bakery, beloved by the local community for its rich tradition and artisanal craftsmanship, is undergoing a brand conversion to become a Reborn Coffee franchise. While continuing its legacy of freshly baked pastries and breads, the store will now incorporate Reborn’s signature specialty coffee and tea selections, blending the best of both worlds into a dynamic, full-scale café experience.
“We are excited to welcome Bosco Bakery into the Reborn Coffee franchise family,” said Jay Kim, CEO of Reborn Coffee. “This expansion aligns perfectly with our vision of growing into the bakery sector while maintaining our core mission of delivering premium specialty coffee. The integration of Bosco allows us to showcase an enhanced product lineup and further establish Reborn as a leading coffee and bakery brand in high-demand markets like Los Angeles.”
Bosco’s Los Angeles bakery location is currently undergoing a brand transformation to incorporate Reborn Coffee’s modern coffee, tea, and bakery experience. Customers can expect an upgraded menu featuring over 40 varieties of fresh-baked pastries and bread, paired with Reborn’s signature specialty coffee offerings.
With Reborn Coffee’s expansion plans, this new franchise bakery serves as a key step in the company’s mission to scale its franchise operations. The new bakery concept is expected to attract future franchisees eager to join the brand’s growing network of locations.
As part of Reborn Coffee’s bold domestic and international growth strategy, this flagship Los Angeles franchise serves as a model for future hybrid café-bakery locations. It exemplifies the brand’s adaptability and appeal in high-demand urban markets, providing a blueprint for prospective franchisees eager to be part of Reborn’s next chapter.
Bosco Bakery Los Angeles, now under the Reborn Coffee umbrella, continues to honor its heritage while embracing a forward-thinking concept designed to meet modern consumer lifestyles. The integration of Reborn’s offerings reflects a shared commitment to quality, innovation, and community.
For more information on Reborn Coffee’s expansion plans and franchise opportunities, visit https://reborncoffee.com/pages/business-opportunity.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e4829368-af75-4342-9b40-85dc2793b163
FAQ
What is the significance of Bosco Bakery joining Reborn Coffee (REBN) as a franchise?
How will the Bosco Bakery transformation affect its current offerings under REBN?
What are REBN's expansion plans following the Bosco Bakery franchise addition?
When will the Bosco Bakery location complete its transformation to a Reborn Coffee franchise?
