Reborn Coffee and Eachome Shopping Forge Strategic Partnership to Revolutionize Coffee Retail in China
Reborn Coffee Inc. (Nasdaq: REBN) has announced a strategic partnership with Eachome Shopping, a retail platform under Shenzhen Media Group, to expand its retail presence across China. The partnership, formalized at the Guangdian Cultural Innovation Center in Shenzhen, aims to integrate Reborn Coffee with Eachome Shopping's online and offline platforms.
The collaboration will leverage Eachome Shopping's media resources to enhance Reborn Coffee's brand visibility and reach a wider consumer base in China. The partnership also sets the foundation for future online ventures and potential expansion into the Southeast Asian market.
Key representatives at the signing ceremony included Jay Kim (Reborn Coffee CEO), Dr. Guo Zonglin (Reborn Greater China CEO), and Chen Binglin (Eachome Shopping General Manager), among others.
Reborn Coffee Inc. (Nasdaq: REBN) ha annunciato una partnership strategica con Eachome Shopping, una piattaforma di vendita al dettaglio sotto Shenzhen Media Group, per espandere la sua presenza al dettaglio in tutta la Cina. La partnership, formalizzata presso il Guangdian Cultural Innovation Center di Shenzhen, mira a integrare Reborn Coffee con le piattaforme online e offline di Eachome Shopping.
La collaborazione sfrutterà le risorse mediatiche di Eachome Shopping per migliorare la visibilità del marchio Reborn Coffee e raggiungere una base di consumatori più ampia in Cina. La partnership stabilisce anche le basi per future iniziative online e una potenziale espansione nel mercato del Sud-est asiatico.
I principali rappresentanti presenti alla cerimonia di firma includevano Jay Kim (CEO di Reborn Coffee), Dr. Guo Zonglin (CEO di Reborn Greater China) e Chen Binglin (Direttore Generale di Eachome Shopping), tra gli altri.
Reborn Coffee Inc. (Nasdaq: REBN) ha anunciado una asociación estratégica con Eachome Shopping, una plataforma minorista del Shenzhen Media Group, para expandir su presencia en el comercio minorista en toda China. La asociación, formalizada en el Guangdian Cultural Innovation Center en Shenzhen, tiene como objetivo integrar Reborn Coffee con las plataformas en línea y fuera de línea de Eachome Shopping.
La colaboración aprovechará los recursos mediáticos de Eachome Shopping para mejorar la visibilidad de la marca Reborn Coffee y alcanzar una base de consumidores más amplia en China. La asociación también establece las bases para futuras iniciativas en línea y una posible expansión en el mercado del sudeste asiático.
Entre los principales representantes en la ceremonia de firma se encontraban Jay Kim (CEO de Reborn Coffee), Dr. Guo Zonglin (CEO de Reborn Greater China) y Chen Binglin (Gerente General de Eachome Shopping), entre otros.
Reborn Coffee Inc. (Nasdaq: REBN)는 중국 전역에서 소매 존재감을 확장하기 위해 Eachome Shopping과 전략적 파트너십을 발표했습니다. 이 파트너십은 선전 미디어 그룹 소속의 소매 플랫폼으로, 선전의 광디안 문화 혁신 센터에서 공식화되었습니다. 목표는 Reborn Coffee를 Eachome Shopping의 온라인 및 오프라인 플랫폼과 통합하는 것입니다.
이 협력은 Eachome Shopping의 미디어 자원을 활용하여 Reborn Coffee의 브랜드 가시성을 높이고 중국 내 더 넓은 소비자 기반에 도달하는 것을 목표로 합니다. 또한 이 파트너십은 향후 온라인 사업과 동남아시아 시장으로의 잠재적 확장을 위한 기반을 마련합니다.
서명식에는 Jay Kim(리본 커피 CEO), Dr. Guo Zonglin(리본 중국 CEO), Chen Binglin(Eachome Shopping 총괄 매니저) 등 주요 인사가 참석했습니다.
Reborn Coffee Inc. (Nasdaq: REBN) a annoncé un partenariat stratégique avec Eachome Shopping, une plateforme de vente au détail du Shenzhen Media Group, pour étendre sa présence dans le commerce de détail à travers la Chine. Ce partenariat, formalisé au Guangdian Cultural Innovation Center à Shenzhen, vise à intégrer Reborn Coffee avec les plateformes en ligne et hors ligne d'Eachome Shopping.
La collaboration tirera parti des ressources médiatiques d'Eachome Shopping pour améliorer la visibilité de la marque Reborn Coffee et atteindre une base de consommateurs plus large en Chine. Ce partenariat établit également les bases pour de futures initiatives en ligne et une éventuelle expansion sur le marché de l'Asie du Sud-Est.
Les principaux représentants présents lors de la cérémonie de signature comprenaient Jay Kim (PDG de Reborn Coffee), Dr. Guo Zonglin (PDG de Reborn Greater China) et Chen Binglin (Directeur Général d'Eachome Shopping), entre autres.
Reborn Coffee Inc. (Nasdaq: REBN) hat eine strategische Partnerschaft mit Eachome Shopping, einer Einzelhandelsplattform der Shenzhen Media Group, angekündigt, um seine Einzelhandelspräsenz in ganz China auszubauen. Die Partnerschaft, die im Guangdian Cultural Innovation Center in Shenzhen formalisiert wurde, zielt darauf ab, Reborn Coffee mit den Online- und Offline-Plattformen von Eachome Shopping zu integrieren.
Die Zusammenarbeit wird die Medienressourcen von Eachome Shopping nutzen, um die Markenbekanntheit von Reborn Coffee zu steigern und eine breitere Verbraucherbasis in China zu erreichen. Die Partnerschaft legt auch das Fundament für zukünftige Online-Vorhaben und eine mögliche Expansion in den südostasiatischen Markt.
Zu den wichtigen Vertretern bei der Unterzeichnungszeremonie gehörten Jay Kim (CEO von Reborn Coffee), Dr. Guo Zonglin (CEO von Reborn Greater China) und Chen Binglin (General Manager von Eachome Shopping) sowie weitere.
- Strategic entry into Chinese market through established retail platform
- Access to extensive online and offline distribution channels
- Leveraging partner's media resources for brand visibility
- Potential expansion pathway to Southeast Asian markets
- No immediate financial terms or revenue projections disclosed
- Execution risks in entering competitive Chinese market
Insights
Reborn Coffee's strategic partnership with Eachome Shopping marks a significant expansion effort into the Chinese market, leveraging the retail platform's extensive online and offline distribution channels. For a company with a modest
The partnership offers multiple strategic advantages: enhanced brand visibility through Eachome's media resources, accelerated market penetration via established retail infrastructure, and potential for future online ventures. By partnering with a subsidiary of Shenzhen Media Group, Reborn gains access to valuable marketing channels that would typically require significant independent investment.
What's particularly noteworthy is the company's ambition to use this partnership as a springboard for broader expansion into Southeast Asian markets, indicating a comprehensive international growth strategy rather than an isolated market entry.
However, the announcement lacks critical financial details - there are no projections for revenue contribution, store opening targets, or investment requirements. The absence of these metrics makes it difficult to quantify the partnership's near-term impact on Reborn's financial performance. Implementation timelines, operational integration plans, and specific growth objectives remain undefined.
For investors, this partnership signals management's commitment to international expansion, but the material financial impact will depend on execution effectiveness and market reception - neither of which can be meaningfully assessed at this stage.
Collaboration Leverages Media and Retail Innovation to Accelerate Reborn Coffee’s Expansion Across China and Beyond
SHENZHEN, China, March 04, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, has partnered with Eachome Shopping, a major retail platform under Shenzhen Media Group, to expand its retail footprint across China.
The collaboration was formalized at a signing ceremony at the Guangdian Cultural Innovation Center in Shenzhen. Key representatives included Jay Kim, CEO of Reborn Coffee; Dr. Guo Zonglin, CEO of Reborn Greater China; Wu Jiayin, Assistant General Manager of Shenzhen Topway Video Communication; Chen Binglin, General Manager of Shenzhen Eachome Shopping Co., Ltd.; Jinny Jang, Franchise Coordinator of Reborn Coffee; Wang Zhengzhong and Du Jiayi, Operations Team of Reborn China; and Yang Jun, Assistant General Manager of Eachome Shopping Co., Ltd.
This partnership enables Reborn Coffee to scale its retail presence by integrating with Eachome Shopping’s extensive online and offline platforms. Leveraging Eachome Shopping’s robust media resources, Reborn Coffee aims to enhance brand visibility and engage a broader consumer base. The collaboration also paves the way for future online ventures, with aspirations to expand beyond China into the broader Southeast Asian market.
“Aligning with Eachome Shopping presents a remarkable opportunity to introduce Reborn Coffee to the dynamic Chinese market,” said Jay Kim, CEO of Reborn Coffee. “This collaboration amplifies our brand presence and unlocks innovative retail and media integrations.”
Chen Binglin, General Manager of Eachome Shopping, added, “Partnering with Reborn Coffee enriches our retail offerings and aligns with our mission to bring diverse, high-quality products to consumers. We look forward to a successful collaboration.”
This strategic alliance underscores Reborn Coffee’s commitment to global branding and market expansion, further solidifying its presence in China and beyond
About Eachome Shopping:
Eachome Shopping is a retail platform under Shenzhen Media Group, offering a wide range of products and services to consumers across China. Leveraging extensive media resources and technological innovations, Eachome Shopping aims to enhance consumer lifestyles through quality products and seamless shopping experiences.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9a1ce110-4f85-4acc-a90f-90fcb5b6aaf9
FAQ
What is the strategic partnership between Reborn Coffee (REBN) and Eachome Shopping?
How will the Eachome Shopping partnership benefit REBN's market expansion?
When was the REBN-Eachome Shopping partnership agreement signed?
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