Reborn Coffee Closes Master License Agreement for Liaoning Province, China
Reborn Coffee (Nasdaq: REBN) has signed a Master License Agreement with Shenyang Yongsheng Seven Stars Tourism Development Co. to expand into Liaoning Province, China. This strategic partnership will establish Reborn Coffee's premier locations in Shenyang, the capital of Liaoning, home to over 43 million people.
The collaboration aims to revolutionize the coffee culture in the region by introducing Reborn Coffee's unique specialty coffee experience. A flagship store in Shenyang will serve as a brand center and set the standard for future expansions throughout Liaoning Province and beyond. This move strengthens Reborn Coffee's position in one of the world's fastest-growing coffee markets.
Reborn Coffee (Nasdaq: REBN) ha firmato un Contratto di Licenza Master con Shenyang Yongsheng Seven Stars Tourism Development Co. per espandersi nella Provincia del Liaoning, Cina. Questa partnership strategica stabilirà le prime sedi di Reborn Coffee a Shenyang, capitale del Liaoning e abitata da oltre 43 milioni di persone.
La collaborazione mira a rivoluzionare la cultura del caffè nella regione introducendo l'unica esperienza di caffè specialty di Reborn Coffee. Un negozio flagship a Shenyang fungerà da centro per il marchio e stabilirà lo standard per le future espansioni in tutta la Provincia del Liaoning e oltre. Questa mossa rafforza la posizione di Reborn Coffee in uno dei mercati del caffè in più rapida crescita al mondo.
Reborn Coffee (Nasdaq: REBN) ha firmado un Acuerdo de Licencia Maestro con Shenyang Yongsheng Seven Stars Tourism Development Co. para expandirse en la Provincia de Liaoning, China. Esta asociación estratégica establecerá las principales ubicaciones de Reborn Coffee en Shenyang, la capital de Liaoning, hogar de más de 43 millones de personas.
La colaboración tiene como objetivo revolucionar la cultura del café en la región al introducir la única experiencia de café specialty de Reborn Coffee. Una tienda insignia en Shenyang servirá como centro de marca y establecerá el estándar para futuras expansiones en toda la provincia de Liaoning y más allá. Este movimiento fortalece la posición de Reborn Coffee en uno de los mercados de café de más rápido crecimiento en el mundo.
Reborn Coffee (Nasdaq: REBN)는 Master License Agreement를 Shenyang Yongsheng Seven Stars Tourism Development Co.와 체결하여 중국의 랴오닝성으로 확장합니다. 이 전략적 파트너십은 4300만 명 이상의 인구를 보유한 랴오닝의 수도 선양에 Reborn Coffee의 프리미엄 매장을 설립할 것입니다.
이 협업은 Reborn Coffee의 독특한 스페셜티 커피 경험을 도입하여 이 지역의 커피 문화를 혁신하는 것을 목표로 하고 있습니다. 선양의 플래그십 스토어는 브랜드 중심으로 기능하며 랴오닝성 전역 및 그 이상으로의 향후 확장을 위한 기준을 설정할 것입니다. 이 움직임은 세계에서 가장 빠르게 성장하는 커피 시장 중 하나에서 Reborn Coffee의 입장을 강화합니다.
Reborn Coffee (Nasdaq: REBN) a signé un Contrat de Licence Maître avec Shenyang Yongsheng Seven Stars Tourism Development Co. pour s'étendre dans la Province du Liaoning, Chine. Ce partenariat stratégique établira les emplacements phares de Reborn Coffee à Shenyang, la capitale du Liaoning, qui compte plus de 43 millions d'habitants.
La collaboration vise à révolutionner la culture du café dans la région en introduisant l'expérience unique de café specialty de Reborn Coffee. Un magasin phare à Shenyang servira de centre de marque et établira la norme pour les futures expansions dans toute la province du Liaoning et au-delà. Ce mouvement renforce la position de Reborn Coffee sur l'un des marchés du café à la croissance la plus rapide au monde.
Reborn Coffee (Nasdaq: REBN) hat einen Master-Lizenzvertrag mit Shenyang Yongsheng Seven Stars Tourism Development Co. unterzeichnet, um in die Provinz Liaoning, China zu expandieren. Diese strategische Partnerschaft wird die erstklassigen Standorte von Reborn Coffee in Shenyang, der Hauptstadt von Liaoning mit über 43 Millionen Einwohnern, etablieren.
Die Zusammenarbeit zielt darauf ab, die Kaffeekultur in der Region zu revolutionieren, indem sie das einzigartige Specialty-Coffee-Erlebnis von Reborn Coffee einführt. Ein Flagship-Store in Shenyang wird als Marken-Zentrum fungieren und den Standard für zukünftige Expansionen in der ganzen Provinz Liaoning und darüber hinaus setzen. Dieser Schritt stärkt die Position von Reborn Coffee in einem der am schnellsten wachsenden Kaffeemärkte der Welt.
- Strategic expansion into the Chinese market through a Master License Agreement
- Partnership with a leading tourism provider in China, potentially increasing brand visibility
- Establishment of a flagship store in Shenyang, a city with over 43 million people in its province
- Entry into one of the world's fastest-growing coffee markets
- None.
Insights
The expansion into China's Liaoning Province represents a significant growth opportunity for Reborn Coffee. With a population of over 43 million in the province, the potential market is substantial. However, it's important to note that coffee consumption in China is still developing, with tea being the traditional beverage of choice. The success of this venture will largely depend on Reborn's ability to adapt to local tastes and preferences.
Partnering with a local tourism company is a strategic move, as it can help Reborn navigate the complex Chinese market and leverage existing customer bases. The focus on Shenyang, a major economic hub, suggests a targeted approach to urban consumers who are more likely to embrace Western coffee culture. While this expansion could boost Reborn's international presence, investors should be cautious about the challenges of operating in China's competitive and rapidly evolving coffee market.
While the news of expansion is positive, the financial impact remains uncertain without specific details on investment costs or projected revenues. Reborn Coffee, trading on Nasdaq as REBN, is still a small-cap company, making such international expansions potentially significant for its growth trajectory. However, investors should consider the following:
- Initial capital requirements for establishing the flagship store
- Potential revenue sharing arrangements with the local partner
- Currency exchange risks between USD and CNY
- Regulatory challenges in the Chinese market
The partnership model could mitigate some financial risks, but it may also limit profit potential. Without concrete financial projections, it's difficult to quantify the impact on Reborn's bottom line. Investors should monitor future financial reports for tangible results from this expansion.
Collaboration with Shenyang Yongsheng Seven Stars Tourism Development Co., Bringing Reborn Coffee's Unique Experience to Shenyang and Beyond
BREA, Calif., Aug. 14, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (Nasdaq: REBN), a leading global specialty coffee brand, is pleased to announce a significant expansion into the China market through a strategic Master License Agreement with Shenyang Yongsheng Seven Stars Tourism Development Co., facilitated by Reborn China. This transformative partnership will establish Reborn Coffee's premier locations in Shenyang, the bustling capital of Liaoning Province, home to over 43 million people.
This joint venture combines Reborn Coffee's deep expertise in retail coffee operations with Shenyang Yongsheng Seven Stars Tourism Development Co.'s extensive influence as a leading tourism provider in China. Together, they are poised to revolutionize the coffee culture in Liaoning Province, introducing Reborn Coffee's unique and distinguished specialty coffee experience to this vibrant and culturally rich region.
"Our partnership with Shenyang Yongsheng Seven Stars Tourism Development Co. marks a significant milestone in our ambitious expansion across the northern region of China," said Jay Kim, CEO of Reborn Coffee. "Shenyang, with its vibrant economy and deep cultural heritage, provides the perfect backdrop for launching our flagship store in Liaoning Province. We are excited to collaborate with such a prestigious partner and are dedicated to redefining the coffee experience for the local community."
The Shenyang flagship store will set a new standard for future expansions throughout Liaoning Province and beyond, reflecting Reborn Coffee's unwavering commitment to quality, innovation, and community connection. This flagship location, with its all-encompassing brand center, lays the foundation for a broader expansion across China, reinforcing Reborn Coffee's position in one of the world's fastest-growing coffee markets.
Shenyang Yongsheng Seven Stars Tourism Development Co. has a strong footprint in tourism and their expertise in this area, combined with Reborn Coffee's innovative approach to specialty coffee, is expected to result in a successful new venture.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the first quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/87598860-cded-40e1-88ea-9b31fc36c645
FAQ
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