Reborn Coffee Closes Acquisition of 58% Stake in South Korea’s Bbang Ssaem Bakery
Reborn Coffee (NASDAQ: REBN) has successfully acquired a 58% stake in Bbang Ssaem Bakery, a South Korean bakery chain with 31 locations and estimated trailing twelve-month revenue of $7 million. The acquisition, funded by Korean accredited investors, combines Reborn's specialty coffee expertise with Bbang Ssaem's bakery operations, founded by Jong Kim with 40 years of experience.
This strategic move serves as Reborn Coffee's entry into the South Korean franchise market, aiming to implement a new standardized café concept that merges high-end coffee with artisanal baked goods. Select locations will be upgraded to reflect this premium café bakery model, targeting expansion through franchising opportunities.
Reborn Coffee (NASDAQ: REBN) ha acquisito con successo una partecipazione del 58% in Bbang Ssaem Bakery, una catena di panetterie sudcoreana con 31 sedi e un fatturato stimato negli ultimi dodici mesi di 7 milioni di dollari. L'acquisizione, finanziata da investitori accreditati coreani, combina l'esperienza di Reborn nel settore del caffè di alta qualità con le operazioni panificatorie di Bbang Ssaem, fondata da Jong Kim con 40 anni di esperienza.
Questo passo strategico rappresenta l'ingresso di Reborn Coffee nel mercato dei franchising sudcoreano, con l'obiettivo di implementare un nuovo concetto di caffè standardizzato che unisce caffè di alta gamma e prodotti da forno artigianali. Alcuni punti vendita saranno modernizzati per riflettere questo modello di caffetteria panetteria premium, mirano a un'espansione attraverso opportunità di franchising.
Reborn Coffee (NASDAQ: REBN) ha adquirido con éxito una participación del 58% en Bbang Ssaem Bakery, una cadena de panaderías surcoreana con 31 ubicaciones y unos ingresos estimados en los últimos doce meses de 7 millones de dólares. La adquisición, financiada por inversores acreditados coreanos, combina la experiencia de Reborn en café especializado con las operaciones de panadería de Bbang Ssaem, fundada por Jong Kim, quien tiene 40 años de experiencia.
Este movimiento estratégico sirve como la entrada de Reborn Coffee en el mercado de franquicias surcoreano, con el objetivo de implementar un nuevo concepto de café estandarizado que fusiona café de alta calidad con productos de panadería artesanales. Se modernizarán ubicaciones selectas para reflejar este modelo de café panadería premium, apuntando a la expansión a través de oportunidades de franquicia.
리본 커피 (NASDAQ: REBN)가 한국의 31개 매장을 보유한 제과체인 빵쌤베이커리의 58% 지분을 성공적으로 인수했습니다. 지난 12개월 동안 추정 매출은 700만 달러입니다. 이 인수는 한국의 공인 투자자들에 의해 자금을 지원받았으며, 리본의 스페셜티 커피 전문성과 40년 경력의 창립자 종 김이 이끄는 빵쌤의 제과 운영을 결합합니다.
이번 전략적 움직임은 리본 커피의 한국 프랜차이즈 시장 진입을 나타내며, 고급 커피와 수제 제과를 접목한 새로운 표준화된 카페 콘셉트를 구현하는 것을 목표로 합니다. 일부 매장은 이러한 프리미엄 카페 제과 모델을 반영할 수 있도록 업그레이드될 예정이며, 프랜차이즈 기회를 통해 확장을 목표로 합니다.
Reborn Coffee (NASDAQ: REBN) a réussi à acquérir une participation de 58% dans Bbang Ssaem Bakery, une chaîne de boulangeries sud-coréenne comptant 31 points de vente et un chiffre d'affaires estimé à 7 millions de dollars sur les douze derniers mois. Cette acquisition, financée par des investisseurs coréens accrédités, combine l'expertise en café de spécialité de Reborn avec les opérations de boulangerie de Bbang Ssaem, fondée par Jong Kim, qui a 40 ans d'expérience.
Ce mouvement stratégique marque l'entrée de Reborn Coffee sur le marché des franchises sud-coréennes, visant à mettre en place un nouveau concept de café standardisé associant café haut de gamme et produits de boulangerie artisanaux. Certains emplacements seront modernisés pour refléter ce modèle de café-boulangerie premium, dans le but d'expansion par le biais d'opportunités de franchise.
Reborn Coffee (NASDAQ: REBN) hat erfolgreich einen 58% Anteil an Bbang Ssaem Bakery erworben, einer südkoreanischen Bäckereikette mit 31 Standorten und einem geschätzten Umsatz von 7 Millionen Dollar in den letzten zwölf Monaten. Die Übernahme, die von koreanischen anerkannten Investoren finanziert wurde, kombiniert Rebones Fachwissen im Bereich Spezialkaffee mit den Bäckereiabläufen von Bbang Ssaem, das von Jong Kim mit 40 Jahren Erfahrung gegründet wurde.
Dieser strategische Schritt markiert den Einstieg von Reborn Coffee in den südkoreanischen Franchise-Markt, mit dem Ziel, ein neues standardisiertes Café-Konzept zu implementieren, das hochwertigen Kaffee mit handwerklichen Backwaren verbindet. Ausgewählte Standorte werden auf dieses Premium-Café-Bäckerei-Modell umgestaltet, um durch Franchising-Möglichkeiten zu expandieren.
- Acquisition of 58% stake in established bakery chain with 31 locations
- Access to Bbang Ssaem's $7 million trailing twelve-month revenue stream
- Entry into South Korean franchise market with established infrastructure
- Expansion potential through franchise model without direct capital investment
- None.
Insights
The acquisition of a
The merger creates compelling synergies: Reborn gains an established distribution network, cross-selling opportunities and operational expertise in the Korean market. The franchise model enables capital-light expansion, potentially accelerating growth without significant balance sheet strain. However, successful integration and maintaining quality control across franchised locations will be critical challenges to monitor.
This acquisition strategically positions Reborn Coffee in South Korea's premium café-bakery segment, where consumer preferences increasingly favor integrated food and beverage experiences. The combination of Bbang Ssaem's 40-year legacy in artisanal baking with Reborn's specialty coffee creates a differentiated market position in the competitive Asian café sector.
The franchise expansion model aligns with current market trends, where consumers seek premium experiences in convenient locations. However, success will depend on maintaining consistent quality across franchised locations and effectively competing with established players like Paris Baguette and Tous Les Jours in the Korean market.
Strategic Acquisition Bringing Reborn Coffee’s High-End Café Concept Together with Bbang Ssaem’s Bakery Expertise to Drive Revenue and Growth
BREA, Calif., Nov. 06, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN), a premier specialty coffee retailer, is pleased to announce the successful acquisition of a
Bbang Ssaem's established presence in the Korean market, combined with Reborn Coffee's specialty coffee expertise, creates a unique opportunity to enhance brand strength. This acquisition also serves as a launchpad for Reborn Coffee’s entry into the South Korean franchise market, delivering premium coffee and bakery experiences to new locations through a scalable and accessible model. With Bbang Ssaem Bakery’s trailing twelve months revenue through November 2024, an estimated
Through this franchise initiative, Reborn Coffee aims to empower local entrepreneurs and foster a strong network of franchise partners who share its commitment to quality and customer satisfaction. The franchise model will allow Reborn Coffee to expand more rapidly across South Korea, introducing its new standardized café concept and high-end coffee and bakery offerings to diverse communities. This initiative is expected to significantly enhance brand reach, attract new customer bases, and create substantial growth opportunities for both Reborn Coffee and its franchise partners.
The acquisition, funded by accredited investors in Korea, underscores strong market confidence in Reborn Coffee's growth potential and commitment to delivering value. By bringing Bbang Ssaem under its corporate structure, Reborn Coffee gains a foothold in the bakery sector, aligning its offerings to meet the demand for both artisanal baked goods and premium coffee.
Founded by renowned baker Jong Kim, with 40 years of experience, Bbang Ssaem Bakery has built a reputation for exceptional quality and innovation. This legacy will integrate seamlessly with Reborn Coffee’s new wave design café concept, combining high-end coffee and bakery elements to create a luxurious, unique experience for customers in Asia.
“This acquisition marks a pivotal moment in our mission to expand Reborn Coffee’s brand footprint through strategic partnerships,” said Jay Kim, CEO of Reborn Coffee. “By acquiring Bbang Ssaem’s excellence in the bakery sector with our specialty coffee, we are creating a distinctive offering that resonates with customers. Through our franchise model, we look forward to collaborating with passionate entrepreneurs to deliver premium experiences across South Korea and beyond, setting a new standard for the cafe industry.”
Reborn Coffee’s café concept aims to elevate the customer experience by offering high-end specialty coffee, artisanal baked goods, and a welcoming atmosphere. Select locations in South Korea will be upgraded to reflect this high-end café bakery model, meeting the growing demand for premium food and beverage options.
This acquisition marks a significant milestone in Reborn Coffee’s expansion strategy, reinforcing its commitment to delivering exceptional products across all locations. The company looks forward to implementing this enhanced concept and capitalizing on the synergies from this acquisition to drive sustained growth and profitability.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the second quarter of 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
What percentage stake did Reborn Coffee (REBN) acquire in Bbang Ssaem Bakery?
How many locations does Bbang Ssaem Bakery currently operate in South Korea?
What is Bbang Ssaem Bakery's trailing twelve-month revenue as of November 2024?
How is Reborn Coffee (REBN) funding the Bbang Ssaem Bakery acquisition?
