Reborn Coffee Approved as U.S. Franchisor, Sets Stage for Expansive Growth Across U.S. Markets
Reborn Coffee (Nasdaq: REBN) has received approval as a U.S. franchisor, marking a significant expansion milestone. The company aims to open more than 100 franchise locations nationwide within three years. Currently approved to operate in California and non-franchise registration states, Reborn is actively pursuing approvals in additional registration states for a comprehensive nationwide rollout.
The company's franchise model combines premium coffees, teas, and artisanal bakery offerings with modern store concepts. Each location is designed to serve as a cultural and community hub. The expansion strategy focuses on delivering world-class coffee experiences, with plans for growth in both domestic and emerging global markets.
Reborn Coffee (Nasdaq: REBN) ha ricevuto l'approvazione come franchisor negli Stati Uniti, segnando una pietra miliare significativa nell'espansione. L'azienda mira ad aprire più di 100 punti vendita in franchising a livello nazionale entro tre anni. Attualmente autorizzata ad operare in California e in stati senza registrazione di franchising, Reborn sta attivamente cercando approvazioni in ulteriori stati di registrazione per un lancio completo a livello nazionale.
Il modello di franchising dell'azienda combina caffè premium, tè e prodotti da forno artigianali con concetti di negozio moderni. Ogni sede è progettata per fungere da punto di incontro culturale e comunitario. La strategia di espansione si concentra sulla fornitura di esperienze di caffè di classe mondiale, con piani per la crescita sia nei mercati domestici che in quelli globali emergenti.
Reborn Coffee (Nasdaq: REBN) ha recibido la aprobación como franquiciador en EE. UU., marcando un hito significativo en la expansión. La empresa tiene como objetivo abrir más de 100 localidades de franquicias a nivel nacional en tres años. Actualmente aprobada para operar en California y en estados sin registro de franquicias, Reborn está persiguiendo activamente aprobaciones en estados adicionales para un lanzamiento completo a nivel nacional.
El modelo de franquicia de la empresa combina cafés premium, tés y productos de panadería artesanales con conceptos de tiendas modernos. Cada ubicación está diseñada para servir como un centro cultural y comunitario. La estrategia de expansión se centra en ofrecer experiencias de café de clase mundial, con planes para crecer tanto en mercados domésticos como en mercados globales emergentes.
리본 커피 (Nasdaq: REBN)는 미국 프랜차이저로서 승인을 받아 중요한 확장 이정표를 세웠습니다. 이 회사는 향후 3년 안에 전국적으로 100개 이상의 프랜차이즈 매장을 여는 것을 목표로 하고 있습니다. 현재 캘리포니아 및 프랜차이즈 등록이 필요 없는 주에서 운영할 수 있는 승인받았으며, 리본은 전국적인 확장을 위한 추가 등록 주에서의 승인도 적극적으로 추진 중입니다.
회사의 프랜차이즈 모델은 프리미엄 커피, 차, 그리고 아티잔 베이커리 제품을 현대적인 매장 개념과 결합합니다. 각 매장은 문화 및 지역 사회의 허브 역할을 하도록 설계되었습니다. 확장 전략은 세계적 수준의 커피 경험을 제공하는 데 중점을 두고 있으며, 국내 시장과 신흥 글로벌 시장 모두에서의 성장을 계획하고 있습니다.
Reborn Coffee (Nasdaq: REBN) a obtenu l'approbation en tant que franchiseur aux États-Unis, marquant une étape importante dans l'expansion. L'entreprise vise à ouvrir plus de 100 points de vente en franchise à l'échelle nationale dans les trois prochaines années. Actuellement approuvée pour opérer en Californie et dans des États sans enregistrement de franchise, Reborn cherche activement à obtenir des approbations dans d'autres États pour un déploiement complet à l'échelle nationale.
Le modèle de franchise de l'entreprise combine des cafés haut de gamme, des thés et des produits de boulangerie artisanaux avec des concepts de magasins modernes. Chaque emplacement est conçu pour servir de centre culturel et communautaire. La stratégie d'expansion se concentre sur la fourniture d'expériences café haut de gamme, avec des plans de croissance tant sur les marchés domestiques que sur les nouveaux marchés mondiaux.
Reborn Coffee (Nasdaq: REBN) hat die Genehmigung als US-Franchisenehmer erhalten, was einen bedeutenden Expansionsmeilenstein darstellt. Das Unternehmen plant, innerhalb von drei Jahren mehr als 100 Franchise-Standorte landesweit zu eröffnen. Derzeit genehmigt für den Betrieb in Kalifornien und in Staaten ohne Franchise-Registrierung, verfolgt Reborn aktiv Genehmigungen in weiteren Registrierungsstaaten für einen umfassenden landesweiten Rollout.
Das Franchisemodell des Unternehmens kombiniert hochwertige Kaffees, Tees und handwerkliche Backwaren mit modernen Geschäftskonzepten. Jeder Standort ist so gestaltet, dass er als kulturelles und gemeinschaftliches Zentrum dient. Die Expansionsstrategie konzentriert sich auf die Bereitstellung von Kaffeeerlebnissen auf Weltklasse-Niveau, mit Plänen für das Wachstum sowohl in innländischen als auch in aufstrebenden globalen Märkten.
- Received official approval as U.S. franchisor, enabling nationwide expansion
- Ambitious target of 100+ franchise locations within 3 years
- Already approved in California and non-franchise registration states
- None.
Insights
The acquisition of U.S. franchisor status represents a strategic inflection point for Reborn Coffee, though the path to successful execution remains complex. The specialty coffee market, valued at
The company's phased approach, starting with California and non-franchise registration states, demonstrates prudent risk management. However, the target of 100+ locations in three years appears ambitious given typical franchise development timelines of 12-18 months per location and capital requirements of
Key success factors will include:
- Franchise unit economics and ROI metrics to attract quality franchisees
- Supply chain scalability to maintain product consistency across locations
- Training infrastructure to preserve brand standards
- Market differentiation in a crowded space
Historical data shows that successful coffee franchises typically achieve
The transition to a franchise model could accelerate revenue growth through franchise fees and royalties while reducing capital intensity. However, investors should monitor franchise recruitment progress, unit economics and same-store sales metrics as key indicators of execution success.
Targeting More than 100 Locations in Three Years, Reborn Coffee Expects to Redefine Specialty Coffee with Domestic & Global Growth
BREA, Calif., Jan. 23, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc (Nasdaq: REBN), a leader in the specialty coffee market, today announced its official approval as a franchisor in the United States. This landmark achievement sets the stage for an ambitious expansion plan, targeting the opening of more than 100 franchise locations nationwide within the next three years, while building momentum for further global growth.
Reborn Coffee is currently approved to operate in the state of California and non-franchise registration states, with additional franchise approvals in other registration states actively in progress. This phased approach ensures a strategic and comprehensive nationwide rollout.
Reborn Coffee believes its franchise model and growth strategy will position the Company as a leading force in the coffee industry. Combining its signature premium coffees, teas, and artisanal bakery offerings with modern, scalable store concepts, the company is redefining how coffee is experienced worldwide.
“We are thrilled to enter this exciting new phase as a franchisor in the U.S.,” said Jay Kim, CEO of Reborn Coffee. “Our mission has always been to deliver more than just coffee - it is about creating a globally recognized experience that blends quality, innovation, and culture. This approval unlocks opportunities for franchisees to join us in shaping the future of specialty coffee.”
Reborn Coffee’s expansion strategy has set the foundation for global growth with a focus on delivering world-class coffee experiences and priming Reborn to grow not just in the U.S., but also in emerging markets across the globe.
The franchise program combines state-of-the-art brewing techniques, high-impact customer experience, and expertly curated offerings, delivering a unique value proposition for entrepreneurs and coffee lovers alike.
Reborn Coffee’s strategic roadmap underscores its goal to become a global lifestyle brand. Each store is designed to be a cultural and community hub, offering a warm, inviting atmosphere and products crafted with care.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
How many franchise locations does Reborn Coffee (REBN) plan to open in the next three years?
In which states is Reborn Coffee (REBN) currently approved to operate franchises?
What is included in Reborn Coffee's (REBN) franchise model?
When did Reborn Coffee (REBN) receive its U.S. franchisor approval?
