Welcome to our dedicated page for Reborn Coffee news (Ticker: REBN), a resource for investors and traders seeking the latest updates and insights on Reborn Coffee stock.
Reborn Coffee, Inc. (NASDAQ: REBN) is a specialty coffee roaster and retailer based in Orange County, California, celebrated for its award-winning products and innovative processes. Recognized as America's Best Cold Brew for two consecutive years, Reborn Coffee stands out for its unique approach to sourcing and processing coffee beans, ensuring the highest quality and sustainability.
What We Do
Reborn Coffee operates and franchises retail locations and kiosks that specialize in serving expertly roasted coffee, along with water and other beverages. The company combines traditional brewing techniques with modern technology to continually enhance the coffee experience for its customers.
Patented Reborn Wash Process
One of the key differentiators of Reborn Coffee is its patented 'Reborn Wash Process.' Unlike conventional methods where coffee beans are washed once before roasting, Reborn Coffee employs a technique that mimics the beans' natural environment, accelerating germination and enriching the beans' natural flavors.
Partnerships and Achievements
Reborn Coffee has forged significant partnerships, including a collaboration with Oh My Green to expand its reach. The company is well-positioned for dramatic growth in both the retail and consumer packaged goods sectors. It also boasts robust infrastructure for quality sourcing, research and development, and retail operations.
Recent Developments
Recent investments, including financial backing from Chairman Farooq Arjomand, have bolstered confidence in Reborn Coffee's strategic direction. Key initiatives include:
- Nationwide Offering: Celebrating Valentine's and Coffee to enhance online presence.
- Reborn Pet Social Cafe: Launching high-margin pet products for pet owners.
- U.S. and International Expansion: Plans for new store openings and product introductions.
- Expansion into China: Through a partnership with IAID Co., Ltd., setting a new era for global specialty coffee.
- Global Distribution: Strategic acquisitions to distribute Reborn products worldwide, focusing on high standards of food safety and innovation.
Reborn Coffee's commitment to quality and innovation positions it as a leader in the specialty coffee market. The company continues to attract investment and expand its footprint globally, offering a truly exceptional coffee experience.
Reborn Coffee Inc. (REBN) announced its Dubai division is leading a major European expansion with new flagship stores planned in Vienna, Florence, and Prague. The Prague location is scheduled to open in June 2025 to coincide with peak tourist season, serving as a showcase in Central Europe.
The Vienna store will combine traditional coffee culture with modern specialty innovations, while the Florence location will be the company's second Italian establishment. Reborn Coffee Dubai, which has driven the brand's Middle Eastern success, is actively seeking franchise and licensing partners across Europe and the Middle East.
The expansion strategy focuses on high-profile tourist destinations to strengthen the brand's global presence in premium specialty coffee, tea, and bakery experiences. Each new location will maintain Reborn's quality standards and signature brewing techniques.
Reborn Coffee (Nasdaq: REBN) has secured commitments for 33 new locations through area development and franchise agreements following its Franchise Seminar on February 14-15, 2025. The expansion includes:
- 30 locations across 10 U.S. states (3 locations each in Northern California, Southern California, Florida, Georgia, Arizona, N. Carolina, Tennessee, Texas, Nevada, and Ohio)
- 3 international locations in Prague, Czech Republic
This strategic expansion reinforces the company's growth strategy in both domestic and international markets. Reborn Coffee will provide franchisees with necessary tools, training, and technology to maintain their premium specialty coffee experience across all new locations.
Reborn Coffee Inc. (REBN) has secured financing commitments totaling up to $60 million through agreements with Arena Investors, LP and Arena Business Solutions Global SPC II, The financing consists of two main components: a $10 million Debenture and Warrant Offering with 10% original issue discount secured convertible debentures, and a $50 million Equity Line of Credit (ELOC).
The Debenture Offering will be closed in four tranches, with warrants issued to purchase common stock equal to 20% of the principal amount. The ELOC allows Reborn Coffee to sell up to $50 million in common stock shares at its discretion. The company plans to use the proceeds for working capital, general corporate purposes, flagship store openings, and national expansion initiatives.
Reborn Coffee (Nasdaq: REBN) has received approval as a U.S. franchisor, marking a significant expansion milestone. The company aims to open more than 100 franchise locations nationwide within three years. Currently approved to operate in California and non-franchise registration states, Reborn is actively pursuing approvals in additional registration states for a comprehensive nationwide rollout.
The company's franchise model combines premium coffees, teas, and artisanal bakery offerings with modern store concepts. Each location is designed to serve as a cultural and community hub. The expansion strategy focuses on delivering world-class coffee experiences, with plans for growth in both domestic and emerging global markets.
Reborn Coffee (NASDAQ: REBN) announced a partnership with Finlays to launch a new ready-to-drink (RTD) 4th Wave Cold Brew product line, unveiled during Art Basel Miami Beach 2024. The collaboration features three distinct offerings: Miami Passion (tropical fusion with passion fruit), Signature Blend (classic cold brew), and Single-Origin Colombian Cold Brew.
The product line, set to launch in Q1 2025, features a -edition label design for Miami Passion created by Miami artist Mira. The launch event took place at SLS Hotel Miami Beach during Art Basel, where Mira showcased an artistic installation inspired by the collaboration. The products feature zero sugar and natural ingredients, targeting health-conscious consumers in the growing RTD cold brew market.
Reborn Coffee (NASDAQ: REBN) announced plans to mass produce its newly designed 4th Wave Cold Brew line starting in early Q1 2025 across the United States, Malaysia, and Korea. The company, which has received recognition in U.S. cold brew contests, aims to expand its market presence through strategic partnerships. The production initiative follows successful collaborations, including the 'Miami Passion' cold brew at an F1 event with Hagerty Garage + Social and a luxury pairing with Brugal. The new cold brew line will target diverse markets including hotels, B2B channels, large retailers, and local distribution networks.
Reborn Coffee (REBN) reported Q3 2024 results with revenue at $1.3M, down 17% from Q3 2023. Despite challenges, wholesale and online sales grew 432% to $140,407. The company acquired a 58% stake in Bbang Ssaem Bakery, securing access to 8,000 stores across South Korea. Company-operated store gross margins decreased to 61% compared to 70% in Q3 2023. The company expanded globally through strategic partnerships in China, Thailand, and South Korea, targeting 300 locations worldwide within two years. Net loss remained stable at $0.7M, with cash and equivalents at $0.1M as of September 30, 2024.
Reborn Coffee (NASDAQ: REBN) has announced a major distribution agreement through its South Korean subsidiary, Bbang Ssaem Bakery F&B, to supply preservative-free baked goods to approximately 8,000 stores of a major Korean coffee chain. To meet nationwide demand, the company has expanded production capacity with a new facility, converted from a former Tom N Toms bakery site. This strategic partnership aims to establish a significant revenue stream and strengthen Reborn's position in South Korea's coffee and bakery market.
Reborn Coffee (NASDAQ: REBN) has successfully acquired a 58% stake in Bbang Ssaem Bakery, a South Korean bakery chain with 31 locations and estimated trailing twelve-month revenue of $7 million. The acquisition, funded by Korean accredited investors, combines Reborn's specialty coffee expertise with Bbang Ssaem's bakery operations, founded by Jong Kim with 40 years of experience.
This strategic move serves as Reborn Coffee's entry into the South Korean franchise market, aiming to implement a new standardized café concept that merges high-end coffee with artisanal baked goods. Select locations will be upgraded to reflect this premium café bakery model, targeting expansion through franchising opportunities.
Reborn Coffee (Nasdaq: REBN) announced the nationwide distribution of its award-winning Cold Brew line, following success at the Miami Passion event during the Austin F1 Race. The launch features Miami Passion, a -edition Cold Brew blend combining coffee with tropical Passion Fruit. The company collaborated with Miami artist Mira for a special -edition label design. The distribution strategy will target key markets through retail locations and e-commerce platforms, featuring three Cold Brew fruit-infused varieties catering to health-conscious consumers preferring low-acid, naturally caffeinated options.
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