Real’s January Agent Survey: First Signs of Market Expansion in 2025
Real Brokerage (NASDAQ: REAX) released its January 2025 Agent Survey showing positive market momentum. The Transaction Growth Index reached 51.3, marking the first time in expansion territory, with U.S. at 50.2 and Canada at 60.5.
The Agent Optimism Index recorded 74.0, near its survey high, with 76% of agents feeling more optimistic about their local market outlook. Market conditions show 36% balanced, 34% seller's market, and 30% buyer's market. Affordability remains the primary challenge at 60%, followed by inventory constraints at 23%.
Lead generation insights reveal 66% of agents rely on relationship-driven strategies, with 42% focusing on referrals and networking. 61% of agents spent under $5,000 on marketing in 2024. Looking ahead, 47% plan to increase marketing budgets in 2025, while 40% will maintain current levels. Only 31% of agents plan to use residential search portals, with most keeping portal spending under $5,000.
Real Brokerage (NASDAQ: REAX) ha pubblicato il suo sondaggio sugli agenti di gennaio 2025, mostrando un positivo slancio di mercato. Il Transaction Growth Index ha raggiunto 51,3, segnando la prima volta in territorio di espansione, con gli Stati Uniti a 50,2 e il Canada a 60,5.
Il Agent Optimism Index ha registrato 74,0, vicino al suo massimo storico nel sondaggio, con il 76% degli agenti che si sente più ottimista riguardo alle prospettive del mercato locale. Le condizioni di mercato mostrano il 36% in equilibrio, il 34% in favore dei venditori e il 30% in favore degli acquirenti. L'accessibilità rimane la principale sfida al 60%, seguita da vincoli di inventario al 23%.
Le informazioni sulla generazione di lead rivelano che il 66% degli agenti si affida a strategie basate sulle relazioni, con il 42% che si concentra su referenze e networking. Il 61% degli agenti ha speso meno di $5.000 in marketing nel 2024. Guardando al futuro, il 47% prevede di aumentare i budget di marketing nel 2025, mentre il 40% manterrà i livelli attuali. Solo il 31% degli agenti prevede di utilizzare portali di ricerca residenziale, con la maggior parte che mantiene la spesa per i portali sotto i $5.000.
Real Brokerage (NASDAQ: REAX) publicó su Encuesta de Agentes de enero de 2025, mostrando un impulso positivo en el mercado. El Transaction Growth Index alcanzó 51.3, marcando la primera vez en territorio de expansión, con EE. UU. en 50.2 y Canadá en 60.5.
El Agent Optimism Index registró 74.0, cerca de su máximo histórico en la encuesta, con el 76% de los agentes sintiéndose más optimistas sobre las perspectivas de su mercado local. Las condiciones del mercado muestran un 36% equilibrado, un 34% mercado de vendedores y un 30% mercado de compradores. La asequibilidad sigue siendo el principal desafío con un 60%, seguido de las limitaciones de inventario con un 23%.
Los insights sobre generación de leads revelan que el 66% de los agentes confía en estrategias basadas en relaciones, con un 42% centrado en referencias y redes. El 61% de los agentes gastó menos de $5,000 en marketing en 2024. Mirando hacia el futuro, el 47% planea aumentar los presupuestos de marketing en 2025, mientras que el 40% mantendrá los niveles actuales. Solo el 31% de los agentes planea usar portales de búsqueda residencial, con la mayoría manteniendo el gasto en portales por debajo de los $5,000.
Real Brokerage (NASDAQ: REAX)는 2025년 1월 에이전트 설문조사를 발표하며 긍정적인 시장 모멘텀을 보여주었습니다. Transaction Growth Index는 51.3에 도달하여 확장 영역에 진입한 첫 번째 경우로, 미국은 50.2, 캐나다는 60.5입니다.
Agent Optimism Index는 74.0을 기록하며 설문조사 최고치에 근접했으며, 76%의 에이전트가 지역 시장 전망에 대해 더 낙관적으로 느끼고 있습니다. 시장 상황은 36% 균형, 34% 판매자 시장, 30% 구매자 시장으로 나타났습니다. 주거 가능성은 60%로 주요한 도전 과제가 남아 있으며, 재고 제약이 23%로 뒤를 잇고 있습니다.
리드 생성 통찰력에 따르면 66%의 에이전트가 관계 중심의 전략에 의존하고 있으며, 42%는 추천 및 네트워킹에 집중하고 있습니다. 61%의 에이전트가 2024년에 마케팅에 5,000달러 이하를 지출했습니다. 앞으로 47%는 2025년에 마케팅 예산을 늘릴 계획이며, 40%는 현재 수준을 유지할 것입니다. 에이전트 중 단 31%만이 주거 검색 포털을 사용할 계획이며, 대부분은 포털 지출을 5,000달러 이하로 유지합니다.
Real Brokerage (NASDAQ: REAX) a publié son enquête auprès des agents de janvier 2025, montrant un élan positif sur le marché. L'Index de Croissance des Transactions a atteint 51,3, marquant la première fois en territoire d'expansion, avec les États-Unis à 50,2 et le Canada à 60,5.
L'Index d'Optimisme des Agents a enregistré 74,0, près de son maximum historique dans l'enquête, avec 76% des agents se sentant plus optimistes quant aux perspectives de leur marché local. Les conditions du marché montrent 36% équilibré, 34% marché des vendeurs et 30% marché des acheteurs. L'accessibilité reste le principal défi à 60%, suivi des contraintes d'inventaire à 23%.
Les insights sur la génération de leads révèlent que 66% des agents s'appuient sur des stratégies axées sur les relations, avec 42% se concentrant sur les recommandations et le réseautage. 61% des agents ont dépensé moins de 5 000 $ en marketing en 2024. En regardant vers l'avenir, 47% prévoient d'augmenter les budgets marketing en 2025, tandis que 40% maintiendront les niveaux actuels. Seulement 31% des agents prévoient d'utiliser des portails de recherche résidentielle, la plupart maintenant leurs dépenses pour les portails en dessous de 5 000 $.
Real Brokerage (NASDAQ: REAX) veröffentlichte seine Agentenumfrage für Januar 2025 und zeigte eine positive Marktentwicklung. Der Transaction Growth Index erreichte 51,3 und markierte damit zum ersten Mal das Expansionsgebiet, wobei die USA bei 50,2 und Kanada bei 60,5 lagen.
Der Agent Optimism Index verzeichnete 74,0, nahe seinem Umfragehoch, wobei 76% der Agenten optimistischer über die Aussichten ihres lokalen Marktes sind. Die Marktbedingungen zeigen 36% im Gleichgewicht, 34% Käufermarkt und 30% Verkäufermarkt. Die Erschwinglichkeit bleibt die Hauptschwierigkeit bei 60%, gefolgt von Bestandsengpässen bei 23%.
Einblicke zur Lead-Generierung zeigen, dass 66% der Agenten auf beziehungsorientierte Strategien setzen, wobei 42% sich auf Empfehlungen und Networking konzentrieren. 61% der Agenten gaben 2024 weniger als 5.000 US-Dollar für Marketing aus. Ausblickend planen 47% eine Erhöhung der Marketingbudgets für 2025, während 40% die aktuellen Ausgaben beibehalten werden. Nur 31% der Agenten planen, Wohnungsportale zu nutzen, wobei die meisten ihre Ausgaben für Portale unter 5.000 US-Dollar halten.
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Survey Finds Nearly Half of Agents Planning to Increase Marketing Spend in 2025
“For the first time in nearly three years, the housing market is showing more consistent signs of life,” said Tamir Poleg, Chairman and CEO of Real. “These early indications of recovery are a positive development for agents, buyers and sellers alike.”
“This month’s survey reinforces what we hear from agents every day—relationships drive real estate,” said Sharran Srivatsaa, President of Real. “Networking, referrals and community engagement remain the most effective lead generation sources, while social media and digital tools complement those efforts.”
Key Survey Findings: Market Trends and Insights
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Transaction Growth Index Moves into Positive Territory for the First Time: Real’s Transaction Growth Index, which measures year-over-year changes in home sales activity as reported by agents, rose to 51.3 in January, up from 47.7 in December. A score above 50 indicates year-over-year growth in transaction activity.
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The
U.S. sub-index reached 50.2—the second time it has been in expansionary territory since a brief uptick in April 2024. - Canada’s sub-index increased to 60.5 in January, up from 56.7 in December, continuing its expansionary streak since September 2024.
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The
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Agent Optimism Index Holds Near Survey High: Real’s Agent Optimism Index, which tracks agent sentiment on their local market outlook over the next 12 months, came in at 74.0 in January, slightly lower than 76.4 in December, but still the second-highest reading to-date. In January,
49% of agents reported feeling more optimistic compared to the previous month, and an additional27% felt significantly more optimistic. Only6% of agents felt more pessimistic, while18% were neutral. -
Markets Begin 2025 in Balance, With Slight Seller Advantage: Thirty-six percent (
36% ) of agents described their market as balanced in January, down from40% in December. Meanwhile,34% of agents reported a seller’s market, up from30% the prior month, while30% identified a buyer’s market, unchanged from December. -
Affordability Remains a Key Challenge for Buyers: With average mortgage rates briefly surpassing
7% again in January,60% of agents cited affordability as the biggest hurdle for homebuyers, up slightly from59% in December. Inventory constraints and economic uncertainty remained steady at23% and10% , respectively, while buyer competition remained low, with3% of agents citing it as a key challenge.
Key Survey Findings: Lead Generation Trends
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Two-Thirds of Agents Cite Relationship-Based Lead Generation as Most Effective: When asked about their most effective lead sources,
66% of agents identified relationship-driven strategies as their primary source of business, with42% relying on direct referrals and agent networking and24% leveraging their sphere of influence and community engagement. Social media was cited as the most effective lead source by13% of agents, while open houses (6% ), residential search portals and traditional marketing strategies played a smaller role (each under5% ). -
Most Agents Spent Less Than
$5,000 41% of agents spent under$2,500 20% spending between$2,500 $5,000 15% of agents spent between$5,000 $10,000 9% spent between$10,000 $15,000 15% ) of agents spent more, although the range varied widely. Only3% of agents spent more than$50,000 -
Nearly Half of Agents Plan to Increase Marketing Budgets in 2025: Forty-seven percent (
47% ) of agents anticipate increasing their marketing and lead generation spend in 2025, with35% planning a moderate increase and12% expecting a significant boost—likely reflecting improved optimism for the year ahead. Meanwhile,40% of agents expect to maintain their current spending levels, while only8% foresee reducing their marketing budgets compared to 2024. -
Limited Use of Residential Search Portals, but Some Agents Invest Heavily: Only
31% of agents plan to use residential search portals (Zillow, Homes.com, Realtor.com, etc.) for lead generation in 2025, while69% do not intend to allocate any marketing budget to these platforms. Among those who do utilize portals,34% expect to spend less than$1,000 14% plan to invest between$1,000 $2,000 21% anticipate spending between$2,000 $5,000 31% of agents using portals (equivalent to9% of total respondents) expect to spend over$5,000 7% (or2% of total respondents) who plan to invest more than$20,000
A summary presentation of these results can be found on Real’s investor relations website at the link here.
About the Survey
The Real Brokerage January 2025 Agent Survey included responses from approximately 900 real estate agents across
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding the residential real estate market in the
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to expectations regarding 2025 market conditions. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets and economic and industry downturns. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250220474356/en/
Investor inquiries, please contact:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries, please contact:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
press@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
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